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Home Inspector Marketing FAQ's
Home Inspectors should market to real estate agents, home buyers, and home sellers. Marketing to a combination of all audiences ensures better business success.
It is important to know your message, timing, and channel of marketing would be different for each audience type. For example, we use Pay Per Click services to reach home buyers. On the other hand, we recommend marketing automation services to stay in contact with agents and prospect new agents.
For more information, schedule a consultation.
If you are a home inspector, you need to market yourself to solve a problem in your given service area.
The problem might be cost-effective home inspections, thorough home inspections, or a one-stop-shop inspection company.
Marketing also is dependent on your brand, mission, and company values. For example, at WolfPack Advising, our mission is to empower businesses with tools and services that generate driven, calculated results. We believe there is a massive need for our mission and services among home inspectors that we can solve.
The fastest way to get home inspection leads is through Pay Per Click Advertising. At WolfPack, we like Google Ads, Microsoft Ads, or Yelp Ads. We help home inspectors manage their advertising campaigns, as well as, help home inspectors convert leads into actual customers.
In order to capture these leads, you are going to have to stand out as a home inspector.
We find many large companies try to stand out through being highly-rated, same-day reports, having thorough, easy-to-read reports, and/or being a one-stop shop.
While you should have all of those, we also recommend being yourself and conveying your brand in every way possible. Through great branding, messaging, and how you act, your business will naturally be unique and wanted.
We don't like to brag, but we're changing the game
“Austin and the WolfPack team are a premier source of Digital Marketing expertise. They consistently exceed our company's expectations by being creative, responsive, and passionate about their clients. We became a client during 2020, when digital marketing solutions were becoming a necessity, and their system has greatly helped to jumpstart our online marketing efforts. Couldn't be happier or recommend more highly. The ROI speaks for itself.”Jake StaronValley Building Inspections
“Great company hands down! Been through several other companies for my SEO work and they are simply the best and they can relate to my business.”BJ JohnsonInside & Out Property Inspectors
“Boggs Inspection Services have been working with Wolfpack Advising for 11 months and the website benchmarks produced by Wolfpack Advising have definitely surpassed our expectations and given us a better understanding of the digital marketing of our business! This has introduced us to having different conservations and decisions in regards to marketing within the company. Thank you once again for your contribution to the success of our business!”Ana RamirezBoggs Inspection Services