Get more leads for your service-based business with Google Local Service Ads. Managing your local campaigns by yourself can feel overwhelming and ineffective. That’s why, when you partner with WolfPack, we will outline the setup process, how we optimize ads, and ultimately, help you track your exact return on ad spend.
Pricing starting at $275/month.
Google Rating
Based on 68 reviews
What Are Google Local Service Ads?
Google Local Service Ads, also called, Google Guaranteed or Screened Ads, is a Google Search Campaign where providers are first screened before you can advertise. Consumers can then view Google “screened” providers or view Google “Guaranteed” providers in certain Google Search queries such as, “roofers near me”. The screening process can include license and insurance verification, and a background check. Google Screened vs Guaranteed depends on the industry. For more information, read our post.
Google Local Service Ads vs Google Search Ads
With Google Search Ads, Google allows the advertiser to control the individual keywords you are bidding on and advertisers pay per click. With Google Local Service Ads, Google only allows certain industries to advertise. Additionally, Google only allows advertisers to bid on “job types” within their category which you then pay per lead received. For example, a real estate agent could bid on the “rentals”, and “listings”, but not individual keywords.
Moreover, Google Local Service Ads has an advantage over Google Search in that it is more simple to start, enhances your advertisement with a Google Guaranteed or Screened Badge, and you pay per lead rather than per click.
Google Screened vs Google Guaranteed
Google Guaranteed & Screened are both verification processes in which providers must apply through Google Ads. Google Screened is only a verification status from Google where providers have to prove they are licensed (if their state requires it), insured(if their state requires it), and can pass a background check. Google Guaranteed is a verification status like Google Screened, but the consumer can be refunded by Google if the consumer is not satisfied with the provider’s work. Google Guaranteed is only available for certain locations and industries. Google Screened is only available for certain locations and industries as well.
Optimizing Google Local Service Ads
Once set up, it may take a few weeks to get approved/verified. After you are approved, you can begin showing ads.
To optimize performance, it’s best practice to check your account weekly. You should upload business photos/videos, ensure your business information is accurate, and carefully track calls and messages.
Lastly, in order to get the best performance, you will want a solid review request platform and review management. Generally, the most leads go to the companies with the most 5-star reviews with Google. With our marketing automation platform, you can optimize your review requests!
Why Work With WolfPack Advising?
We help companies with Google Local Ad setup, management, and tracking performance. Without a digital marketing agency, companies lack expertise in the field of best practices, how to optimize accounts, and what a good return on investment is.
If you want to maximize your return on investment from Google Local Ads, choose to work with a highly reputable agency like WolfPack Advising, today! Moreover, we are a Google Ads Partner based on our current accounts and expertise. Schedule a consultation to get started.
How Effective Are Google Local Ads?
Google Local Ads appear at the top of search results and get more than 10% of the total clicks for local searches! See the proof. For some companies we work with, we see returns as high as 1,400%! This means for every $1 spent on ads, companies could receive $140 in returns.
That being said, Google Local Ads is one of the most effective advertising methods right now. With WolfPack Advising, we help companies track their return on ad spend (ROAS) with our Lead Center.
Frequently Asked Questions
How Much Should You Budget?
We recommend starting out with a monthly budget of $500. However, you can start with as little or as much as you would like. Return on ad spend (ROAS) does decrease at some high-spend budgets.
How Can I Check How My Ads Are Performing?
You can check your performance by logging in to your Google Local Ad Services account. We will also send reports to help you understand how your ad(s) is performing.
How Can I Improve My Ranking?
Your ranking is determined by several factors that help Google match local businesses with customers. Factors that can affect your ranking are, your proximity to potential customers’ locations, your review score and the number of reviews you receive, your responsiveness to customer inquiries and requests, your business hours, and whether or not we’ve received serious or repeated complaints about your business.
What is the Difference Between Local Services Ads and PPC?
Local Services Ads are pay per lead, not pay per click. Your budget is calculated on the number of people who actually click through your ad to contact you. Keyword research is not needed with Local Services Ads. An ad will be generated by Google according to your location, business hours, services offered, and highlight features.
Who do we help?
We help many types of businesses from home inspectors, real estate agents, plumbers, electricians, contractors, HVAC, and pest control companies!
See How We're Changing The Game
Hiring WolfPack Advising was the best decision for our company's SEO goals. We were initially hesitant, but Aaron and his team have been great to work with, and it's clear that they are subject matter experts.The vast majority of our website traffic is from mobile devices. Wolfpack optimized our site, and we now have lightning-fast mobile pages, which has led to a better client experience overall and a higher conversion rate.Highly recommend!
Clear, direct, accurate direction for marketing, tracking, and applying detailed information for our business. Highly recommend.
So far so great they have been so helpful and are definitely people I call on when I need guidance and direct action and they are so proactive.
These guys are the best in the business in my opinion. Our work flow has never been more consistent as it is now. The communication is great and they respond to us very quickly.
We have been so happy with Wolfpack Advising ever since we switched to them for our CRM system. Aaron, Austin, and Ron have all been absolutely amazing, especially Ron! He always answers my million and one questions and doesn't ever seem to get frustrated with me! So happy we found them for our digital needs!
I cannot say enough great things about Ron and the Wolfpack team! I searched for a great system that’s custom to my industry (home inspection) with a stellar level of service and this is it. They understand the needs and are ready to meet you where you are at to trouble shoot and customize. Stop stalling and thinking you’re gonna do it yourself! Hire help! And look no further thank Wolfpack!
Working with Zoe at Wolfpack Advising has been an absolute pleasure. Zoe not only delivers exceptional service but consistently goes above and beyond. I've been thoroughly impressed with her expertise in SEO; she not only implements strategies effectively but also takes the time to explain everything in detail, ensuring I understand the process.Zoe's dedication to our project has been outstanding. She listens attentively to my needs and consistently delivers results that exceed my expectations. Her proactive approach and creative solutions have significantly boosted our online presence. I highly recommend Zoe and Wolfpack Advising to anyone looking for top-notch SEO services and exceptional client care.Thank you, Zoe, for your incredible work and professionalism!
Aaron and his team have been extremely helpful during our transition from other platforms to them. I want to make sure to mention Ron, our personal onboarding coordinator. He is the most helpful person! He thinks ahead and offers possible solutions, he goes out of his way to provide helpful and detailed-- often step by step instructions, and on and on... Additionally, he has been so extremely patient with the million questions! Thank you Ron and WolfPack team! You guys are amazing!! #alpha
I have been working with wolfpack for a few months now and things are going well. They answer all my questions and helped me set up my business from the ground. The SEO is working great and their reports help me understand all the metrics.
Ron is always prompt and spot on with solutions and suggestions for my Active Campaign automations, web forms, and everything else. He is a great addition to the robust support system Wolfpack has built. Many thanks to you and the rest of the team!