WolfPack Advising is the leading Local Google Ad Management Agency for HVAC companies. We specialize in small business pay-per-click management for home inspectors, pest control companies, plumbers, and more.
What Are Google Local Ads?
Google Local Ads, also called, Google Guaranteed Ads, is a Google Ad Search Campaign where work is guaranteed through Google. This is because to register as an advertiser for your business, you first need to pass a background check, submit insurance information, as well as, submit license documentation.
Tracking performance with Google Local Ads is relatively easy. All you need is a tracking number in order to see your return on investment. With WolfPack’s Lead Center, you can track your return on investment from Google Local Ads or any marketing campaign for that matter!
How Effective Are Google Local Ads?
Frequently asked questions
We recommend starting out with a monthly budget of $500. However, you can start with as little or as much as you would like. Return on ad spend (ROAS) does decrease at some high-spend budgets.
You can check your performance by logging in to your Google Local Ad Services account. We will also send reports to help you understand how your ad(s) is performing.
Your ranking is determined by several factors that help Google match local businesses with customers. Factors that can affect your ranking are, your proximity to potential customers’ locations, your review score and the number of reviews you receive, your responsiveness to customer inquiries and requests, your business hours, and whether or not we’ve received serious or repeated complaints about your business.
Local Services Ads are pay per lead, not pay per click. Your budget is calculated on the number of people who actually click through your ad to contact you. Keyword research is not needed with Local Services Ads. An ad will be generated by Google according to your location, business hours, services offered, and highlight features.