Most home inspectors fail at marketing. It’s true. They get sold on a marketing tactic, use it for a little bit, and then give up when they don’t see an immediate return. Their business doesn’t grow the way they want and it ends up controlling them instead of them controlling it. Here are 3 reasons why home inspectors fail at marketing and what you can do about it.
No true way to track return on investment (ROI).
You don’t stick with it.
You do not know when to fold.