WolfPack Virtual Summit 2021

Become The Alpha In Marketing ISN Business

If you purchased recordings, scroll below to view.

Friday, October 22nd 2021

WolfPack

Introduction

John Shishilla

Other Business Opportunities To Grow Revenue

Dominic Maricic

How To Improve Your Business's Security: Hacking Is Easy.

Break
Guardian Financial

Pay at Close Doesn’t Have To Be A 4-Letter Word

Breakout Sessions
Aaron Shishilla

How To Track Marketing Return On Investment

Austin Hintze

Email Deliverability & Delivering The Right Content

Michelle Shishilla

ISN Online Scheduler V3 Part 1

Breakout Sessions
Michelle Shishilla

ISN Online Scheduler V3 Part 2

Aaron Shishilla

How To Use Social Media To Grow Your Business

Everyone

Happy Hour & Games

No Recording Available

Saturday, October 23rd 2021

WolfPack

Readings That Will Grow Your Business

Michelle Shishilla

Creating Specialized Email Templates using Custom Created Replacement Values

Austin Hintze

What Is Marketing Automation?

Break
Will Colton

Top Home Inspection Claims

Breakout Sessions
Austin Hintze

Hands On With Active Campaign - Free Trial

Aaron Shishilla

How To Do Your Own SEO

Home Inspector Pro

Inspection Report Marketing: Improving Your Report's Appearance

Breakout Sessions
Anthony Orlando

How To Edit Your Website: Simple Coding Tips & Tricks

Will Colton

Home Inspection Risk Management

Waypoint Property Inspection

What It Takes To Grow A Multi-Inspector Company

WolfPack

Awards

No Recording Available

Let's Grow Your Business, Together.

Access Recordings

Summit Speakers

Aaron Shishilla

Aaron Shishilla

Dog Dad & Digital Marketing Nerd

A licensed home inspector, to marketing manager of Waypoint Property Inspection and founder of WolfPack Advising.

Anthony Orlando

Anthony Orlando

Digital Marketer

A coder, web designer, and SEO lead. Anthony enjoys coffee a little too much...

Bob Hintze

Bob Hintze

CEO @ Waypoint Property Inspection

Bob started Waypoint Property Inspection in 2005 growing it from a single man operation into a multi-inspector firm with over 20 employees. He completed extensive home inspection training at ITA/Kaplan University. He is a Certified Master Inspector, business growth coach and oversees Inspector Education at InspectionGO. Bob continually focuses on providing excellent service and education to Waypoint’s clients. This commitment to the client has always been a part of his guiding principles; it is also the foundation of Waypoint.

Dominic Maricic

Dominic Maricic

CEO @ Home Inspector Pro

Home Inspector Pro is now used in 21 countries and in 10 languages. Dominic has been the webmaster for many associations and helped with advertising campaigns for hundreds of companies. Dominic Maricic has a degree in Computer Science and spent 10 years teaching math, computer programming and website design at a Southern California High School. He's been designing websites for over 20 years for personal use and businesses. Dominic has been publishing articles for the inspection industry on how to improve their website rankings for a decade. Over the past 15 years he's traveled around the US and Canada giving talks on website optimization and increasing sales for Home Inspectors. These articles have been used by inspectors across the country to improve their site rankings and their business.

Austin Hintze

Austin Hintze

Automation Guy

VP of Operations at Waypoint Property Inspection and Co-Owner of WolfPack Advising. Austin is a guru at marketing automation.

Will Colton

Will Colton

Inspector Pro Insurance

Since 2009, executive broker Will Colton has protected home inspectors nationwide by helping them find the best insurance policies for their businesses. As one of our first employees, Will played an essential role in developing the relationships that make InspectorPro the largest home inspector insurance provider in the nation. Through countless speaking engagements at chapter meetings, national conferences, franchise conventions, and virtual gatherings, he has shared his knowledge concerning insurance fundamentals and risk management. Will is an outdoors enthusiast and loves to mountain bike, wake surf, ski, and hike with his wife and four sons.

Eddy Lai

Eddy Lai

VP of Field Operations

Co-owner of a Multi-Inspector operation servicing the Greater Tampa Bay area. Manage the day to day operations to provide the best customer centric experience in the industry.

Michelle Shishilla

Michelle Shishilla

ISN Guru

An owner of Honor Services and part owner at WolfPack Advising. Michelle knows the ins and outs of ISN.

John Shishilla

John Shishilla

Owner @ Honor Services

Owner at Honor Services, a multi-home inspector and pest control company in Melbourne, FL.

Aaron Fuhriman

Aaron Fuhriman

President of Guardian Financial

With 5 kids (4 boys and a girl) and a business to run, my wife Caroll and I seem to stay pretty busy. I graduated from Boise State University with an Education degree and taught high school for 4 years. I started Guardian Financial with Ben in 2001 and I have loved watching my business grow over the last 21 years.

Class Descriptions

Growing Business Revenue

In an ever more competitive inspection market, it is important to be steps ahead of your competition. We will discuss four categories of income to add to your bottom line for your home inspection business. Some will be simple that raise your inspection fee and add value to your inspections. We will discuss related types of inspections that will add services to your company while broadening and diversifying your company. We will move to other opportunities that fit well with our profession that are not typical inspections. They could further diversify your business and could grow to businesses themselves. We will complete the discussion with other items that can be used as side hustles to supplement you and your business which many are not related to home inspections whose purposes are to fill gaps in income or purely for diversification. These to may become a business by themselves.  These inspection add-ons can be used to keep you moving forward, delivering more than your competition, and growing multiple streams of income. Some of these opportunities you will have known of, while others you may not have known that they exist.

How To Improve Your Business's Security: Hacking Is Easy

In today’s world, your online security is your life. What would happen to you and your family if someone got access to your bank accounts, retirement accounts, your credit cards, your inspection software, bookkeeping, and other accounts? Your life would be turned upside down, and the reality is that it only takes about 15 minutes for someone to get access to all of this. Scared? You should be! Attend this class and find out how to protect your future.

Pay At Close Doesn't Have To Be A Four Letter Word

In this course, we will show you a brand new way to allow your customers to pay their inspection fees at closing while you, the inspector, still get paid upfront.  No delays in funding, invoicing, title companies, or collections!  We will walk you through the entire process from start to finish and leave plenty of time for you to ask any questions you may have about the program.  Finally, a solution to this problem creates a win for all parties involved.

How To Track Marketing Return on Investment

Not only will we cover proven marketing strategies for growth, but how to calculate your exact return on investment to ensure you are staying cash flow positive. This class will give you an in-depth look at how companies are advertising, tracking leads, and improving lead conversion rates.

Email Deliverability & Delivering The Right Content

This session will cover some common mistakes that can hinder your email marketing success. From subject lines to email content, we’ll look at a few ways to avoid the dreaded spam filter.

Most people view email marketing as a shotgun approach, sending the same message to everyone on your list. However, the most effective strategies include personalization, sending an email at the right time, and customizing your message to the audience you are targeting. This session will cover ways to incorporate these concepts into an effective strategy.

ISN Online Scheduling

Looking to take your online scheduling to the next level with packages?  Or, maybe you are struggling with the reality that to capture the younger client market, the online scheduling is a  necessary evil.  Regardless of your “why”, this class will help! We will start with a brief overview of the differences between version 2 and version 3 of the scheduler.  Including a discussion on services; what they are and how they add value and flexibility to your ISN. We will review the general settings and set up along with use case scenarios, then dive into labels, setting up services, ancillary services, and of course packages. All though we will review the main difference between versions 2 and 3 of the online scheduler.  This class will focus on the setup of version 3.

How To Use Social Media To Grow Your Business

Everybody talks about how you need a social media presence, but what does that mean? Is posting on social media enough? What strategies are out there to help you? How do you track its return on your business? What social media platforms should you be on right now? We have the answers in this class.

Creating Specialized Email Templates using Custom Created Replacement Values

One of the most magical things about ISN is the ability to create a unique control (ie. text box, dropdown etc.) in your order form and then have emails populate the contents of that control.  When I realized we could do this, the excitement of the unlimited potential really did get the best of me. As a trainer, I enjoyed using this capability to help solve problems for inspectors.  The goal of this class is to show you how easy it is to create custom replacement values for your business and how you can use them to add professionalism, efficiency, and even a little flair to your communications.

What Is Marketing Automation

Marketing Automation is a broad topic that can mean many different things. In this session, we’ll talk about different automation concepts and how they apply to your business and marketing strategy. We’ll cover things like choosing the right system, balancing automated vs. manual, and tracking marketing returns.

Top Home Inspection Claims

This class will cover the top 5 home inspection claims and go over if your insurance policy will protect your business.

Hands-On With Active Campaign - Free Trial

In this hands-on session, attendees will be provided with their own trial account of ActiveCampaign. We will walk you step-by-step through the process of applying automation topics and creating your first campaign.

How To Do Your Own SEO

Search Engine Optimization can be expensive. The cool thing is, if it is not in your budget, there are some things you can do to improve your search engine optimization and get those sweet online leads. In this class, we are going to cover the steps you should take to improve your search engine optimization.

Home Inspection Risk Management

Managing Risk and Your Inspection Contract: Best Risk Management practices, Claim and client complaint resolution, and understanding the components of a proper Pre-Inspection Contract.

Inspection Report Marketing: Improving Your Report's Appearance

Your report is more than a way to convey the information you found during your inspection, it’s a marketing piece. Learn all of the tips and tricks to make your Home Inspector Pro report look AMAZING and wow your clients and agents while making it even easier to read and get your information across.

How To Edit Your Website: Simple Coding Tips & Tricks

You’ll learn the basics of each language, tips on how to spruce up your website, and a few SEO need-to-knows when using custom code.

What It Takes To Be A Multi-Inspector Company

Join Bob Hintze and Eddy Lai, owners of West Central Florida’s largest home inspection company, as they discuss how they went from a single owner/operator to a growing company with over 20 employees, all while implementing some traditional and not-so-traditional steps along the way. They’ll also discuss company organization and development, projecting growth, the importance of communication, and seeking partnerships to fill in the gaps among other things. Attendee participation and Q&A will be highly encouraged, ‘meaning you may be put on the spot!

We don't like to brag, but we're changing the game

“Aaron and his staff have been absolutely a pleasure to work with. It's was great to have a team with a Home Inspection, Pest Control, and Real Estate background designing our web site. The process of creating our new site was seamless, highly recommend this awesome 5-STAR team!”

Fred Sylvester

“Austin and the WolfPack team are a premier source of Digital Marketing expertise. They consistently exceed our company's expectations by being creative, responsive, and passionate about their clients. We became a client during 2020, when digital marketing solutions were becoming a necessity, and their system has greatly helped to jumpstart our online marketing efforts. Couldn't be happier or recommend more highly. The ROI speaks for itself.”

Jake Staron

“Absolutely incredible experience working with Austin & Wolfpack!!! They have created a platform that allows us to have a crucial pulse on our business. They are responsive & incredibly patient in answering all of my questions. I recommend them constantly to everyone in our coaching groups. Get off the fence & get in the game with Wolfpack!”

April Georgeson

Access Recordings Today!