How to Make a Post Shareable on Facebook and Boost Engagement

How to make a post shareable on Facebook is a question many businesses still ask—and for good reason. Facebook remains a go-to platform for businesses that want to grow online. Millions of users still scroll daily, interact with brands, and share content with friends.

Understanding how to make a post shareable on Facebook is key to helping your content travel beyond your immediate followers. That means more people see your brand without spending a dollar on ads. A single shared post can lead to a snowball effect, boosting reach and engagement.

Want your content to reach more people organically? Let’s read on to learn how to make your next Facebook post truly shareable and discover how to make a post shareable on Facebook.

What Makes a Facebook Post Shareable?

If you’re wondering how to make a post shareable on Facebook, it starts with combining the right settings and content that invites people to engage and share.

To make a post shareable, you need the right settings and content that people want to share. Let’s break that down.

What Facebook’s Visibility Settings Mean

Before diving deeper into settings and strategy, it’s important to understand what Facebook’s visibility settings do. They play a crucial role in how to make a post shareable on Facebook, determining who can see your content and who can share it. Here’s a breakdown of your options:

• Public: Anyone on or off Facebook can view and share your post. This is the best setting for content meant to reach a wider audience.
• Friends: Only your Facebook friends can see and share the post. If you tag someone, their friends might also see it unless you adjust settings.
• Friends except…: This option hides your post from specific people on your friend list.
• Specific friends: Only people you choose can view and share the post.
• Custom: A flexible option that lets you show or hide the post from chosen contacts or lists.
• Only me: No one but you can see the post. This is useful for drafts or personal logs.

Choosing the right setting depends on your goals, but if you aim to maximize visibility and engagement, Public is the way to go.

Check Privacy Settings

• If a post is set to “Friends Only” or “Private,” people outside your circle can’t share it.
• On Facebook Pages (not personal profiles), posts are public by default, but double-check.
• Business owners and marketers should always ensure that Facebook page posts are visible to everyone, especially when trying to expand audience reach.

You can follow these quick steps:

• Navigate to the post you want to edit
• Click the three-dot menu icon
• Choose “Edit Audience” or “Edit Privacy.”
• Select Public to allow broader sharing

Think About Content That Connects

Shareable posts usually fall into one of these categories:

• Funny or uplifting: Light-hearted content makes people smile and want to spread the joy.
• Helpful or informative: Tips, how-tos, and useful resources often get shared because they add value.
• Eye-catching (like a cool photo or video): Visually striking content grabs attention and stops the scroll.
• Emotional or relatable: Posts that tap into everyday feelings or real-life moments encourage people to tag friends or comment with their own stories.

Think of a post someone would say, “I’ve got to send this to my friend!” That’s the feeling you’re aiming for.

“Facebook native videos, the ones uploaded directly to Facebook, stand out because they get a whopping 478% more shares compared to video ads from other sources.“

Use the Right Format

The format of your post plays a huge role in how to make a post shareable on Facebook. Some styles simply work better than others because they make content easy to understand, quick to enjoy, and engaging enough to pass along.

Some post formats that perform well include:

• Images with short captions: These are quick to absorb and make a visual impact.
• Quick videos or reels: Short clips under 60 seconds are more likely to be watched fully and shared.
• Lists and how-to content: These deliver value fast and are easy to follow.
• Polls or simple questions: Interactive formats invite direct engagement.

When creating your post:

• Use bold headlines or emojis to draw attention
• Break text into short paragraphs or bullet points
• Keep captions short and direct—ideally under 125 characters

“For mobile users—which make up over 81.8% of Facebook’s user base—simple and clean design makes a big difference.”

How to Make Your Post Shareable From Your Facebook Profile

Sharing content from your personal Facebook profile can be a great way to spread important messages, updates, or promotions. Whether you’re posting a life event, community news, or a link to your business, it’s important to understand how to make a post shareable on Facebook by setting the post to public so anyone can share it. Follow the steps below to make your post fully shareable:

1. Start from your Facebook homepage (News Feed). At the top, you’ll see the prompt “What’s on your mind?” Click it to begin writing your post. You can also add a photo, video, activity, location, or tag someone.
2. Create your content. Write your caption or message in the text box. Add any attachments you’d like—this can include media files, check-ins, or a tagged friend.
3. Choose your audience. Look for the audience selector icon (a globe or heads icon) below your name. Click it and select Public. This ensures your post can be seen and shared by anyone, not just your Facebook friends.
4. Understand your privacy options. In addition to “Public,” you can also choose:
   • Friends (only friends can view the post)
   • Friends except… (hide from specific people)
   • Specific friends (visible only to select people)
   • Only me (visible only to you), choosing Public is the only way to ensure maximum shareability.
5. Click ‘Post’ to publish. Your content is now live and ready to be shared across Facebook.
6. Adjust privacy settings for older posts if needed. To update a previous post, click the three-dot menu in the corner of the post, select “Edit Audience,” and switch it to Public.
7. Set your future posts to be public by default.
   • Go to Settings & Privacy > Settings > Privacy
   • Under “Your Activity,” look for “Who can see your future posts?”
   • Select Public so you don’t have to change the setting every time
8. Avoid private Facebook Groups. Even if your post is public, content posted within private groups can’t be shared outside the group.
9. Make it engaging. Include a strong image, a video, or a message that’s funny, helpful, or heartfelt. These types of content get shared the most.

Taking the time to set your privacy settings properly is a key part of how to make a post shareable on Facebook. When your content is public and compelling, it’s easy for others to spread the word.

Following these steps will make sure your content is not just live, but ready to be shared and spread by your audience.

How to Make a Post Shareable on Facebook Pages

Making a post shareable from your Facebook Page is simple, since Page posts are set to public by default. That means anyone can see and share your post. Still, understanding how to make a post shareable on Facebook and taking a few extra steps helps ensure your content is fully optimized for reach and engagement.

Follow these simple steps:

1. Go to your Facebook homepage. On the left-hand side, click on Pages and select the Page you want to post from.
2. Click “What’s on your mind?” This opens the post editor, where you can write your message, add visuals, tag people, or share a location. Everything you post from this box will show up on your Page’s timeline.
3. Publish your post. Once you’re done creating your content, click “Post.” Since Facebook Pages are public by default, the post will be visible and shareable by anyone on or off Facebook.
4. Find and confirm the post visibility. After posting, scroll to the content you just published and check the icon next to the timestamp. A globe icon confirms the post is public. If needed, click the three dots at the top right of the post and check the audience settings.
5. Encourage sharing with a simple CTA. Add a line like “Tag someone who should see this” or “Know someone this could help? Share it!” A small nudge can go a long way.
6. Include visuals that stand out. Use photos, short videos, or infographics that grab attention. Even though the post is shareable, people are more likely to interact with content that looks good and tells a story.
7. Check Page settings to allow engagement. Go to Settings > General > Visitor Posts and make sure others can post on and interact with your Page. This allows users to engage more freely and helps your content spread.

These steps help ensure that your post doesn’t just sit on your Page—it becomes something people want to pass along.

How to Make a Facebook Post Shareable After Posting

1. Find the post you want to update. Scroll through your profile or use the Activity Log to locate the post.
2. Click the three dots in the top right corner of the post. This opens a menu with several options.
3. Select ‘Edit Audience’ or ‘Edit Privacy’. A new screen will appear showing your current privacy setting.
4. Choose the ‘Public’ option. This change will instantly make your post shareable by anyone on Facebook.
5. Save your changes. Once you click ‘Done’, your post is now live and open for others to share.

Make All Your Future Posts Shareable Automatically

Instead of changing the privacy setting every time you post, you can set your default to ‘Public’:

1. Go to your Facebook homepage. Click the downward arrow in the top-right corner and choose Settings & Privacy.
2. Click ‘Settings’ > ‘Privacy’. Under the “Your Activity” section, find “Who can see your future posts?”
3. Change it to ‘Public’. This ensures that all new posts are shareable by default without needing manual changes.

This process is the same whether you’re on a desktop, laptop, or mobile device. It works the same in the app and web browser.

For business owners, content creators, and anyone focused on growing visibility, knowing how to make a post shareable, even after it’s live, is an easy but powerful tool for expanding reach.

Tips to Increase Facebook Engagement on Shareable Posts

Learning how to make a post shareable on Facebook is only half the story. The other half is about creating content that people want to interact with. Engagement is key to increasing reach. When users react, comment, or share, Facebook takes that as a sign that the post is relevant and boosts it in the feed. Let’s walk through a few strategies to help make your shareable posts perform even better.

Post at the Right Time

Timing matters more than most people realize. Part of how to make a post shareable on Facebook is posting when your audience is online, giving your content a higher chance of being seen and engaged with.

Try posting:

• Weekdays between 9–11 AM or 1–3 PM
• Evenings between 6–8 PM, when most users tend to browse casually

Don’t rely solely on general timing rules. Use Facebook Insights to track exactly when your audience is most active and tailor your schedule based on that data.

Keep Captions Simple and Engaging

A cluttered or wordy caption can turn viewers away. Keep things easy to read, friendly, and direct.

Here’s how to craft better captions:

• Use a conversational tone—write like you’re talking to a friend
• Add emojis to draw attention to key points
• Break up long blocks of text with line spacing
• Focus on one clear message or call-to-action

Even a well-written sentence can support how to make a post shareable on Facebook, especially when paired with a question or prompt that encourages readers to stop scrolling and engage.

Use Short-Form Videos

Video is powerful, but it doesn’t have to be long to be effective. Short clips under 60 seconds tend to perform better on Facebook because they’re easier to consume quickly.

Types of videos that work:

• Quick behind-the-scenes looks at your business
• Step-by-step tutorials
• Product launches or feature teasers
• Transformation stories (before-and-after clips)

Always include subtitles, since many people watch with the sound off. Add a strong visual hook in the first 3 seconds to keep viewers watching.

Add Hashtags and Location Tags

Hashtags aren’t just for Instagram. Facebook uses them too, to organize and surface content around specific themes.

Use 1–3 relevant hashtags per post. Avoid using too many, as that can look spammy. Instead, pick a few that:

• Reflect your message
• Tie into trending topics
• Help categorize your content (like #SocialMediaTips or #LocalBusiness)

If your business serves a local area, tag your location to appear in local users’ feeds and improve discoverability.

Encourage UGC and Sharing

UGC, or user-generated content, is one of the most powerful tools you can use to build trust and drive visibility. When real users talk about your product or service, it carries more weight than anything you could write yourself. Knowing how to make a post shareable on Facebook can help amplify user-generated content and extend its reach even further.

Encourage your audience to:

• Share their experience using your product or service
• Tag your page in their post
• Use a branded hashtag to get featured on your page

For example:

• “Tag us in your post using #MyBrandMoment—we’ll feature our favorites!”
• “Show how you use our product in your daily routine and tag us for a chance to be reposted.”

When people see others sharing your content, they’re more likely to do the same. It sparks a ripple effect of organic reach, and it’s completely free.

For example:

• “Show us how you use our product and tag us to be featured!”
• “Use #MyBrandMoment for a chance to get reposted!”

When users engage this way, it amplifies your content across networks.

Conclusion:

Making a Facebook post shareable isn’t just about flipping a privacy switch. It’s also about understanding how to make a post shareable on Facebook by creating content people feel good about sharing. Whether it’s a fun video, a helpful tip, or a relatable story, your goal is to connect and invite others into the conversation.

Want your Facebook content to work harder for you? Let’s build a social media strategy that gets your posts seen and shared. Book your free consultation now to start growing your reach with smart, engaging content.