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Social Media Management

Stay top of mind and turn social into leads. We run your profiles and content so customers and referral partners choose you.

Jenna Shishilla, COOSammi Holt, Social Media Team LeadEmma Harvey, Social Media Specialist

Overview

Stay Top of Mind and Win More Leads From Social

Social media management is one of the simplest ways to get more leads: you stay top of mind. When a past customer, a referral partner, or a new prospect needs you, the business they see posting real work every week is the one they call. Consistent, original content keeps your name in front of the people who send you jobs.

At WolfPack, we manage every part of your social media strategy: from content creation and post scheduling to engagement and profile optimization. Our team designs custom posts, reels, and videos that reflect your brand voice and show off your real work. You’ll stay visible, look credible when people check you out, and keep leads coming in, without having to lift a finger.

TikTok Profile Results for Septic Company

Why WolfPack

Social That Feeds the Rest of Your Marketing

Your social media works as part of your whole marketing system. Because we also run your CRM, your ads, your SEO, and your lead tracking, your social connects to all of it.

That means organic social data flows into your lead tracking and CRM analytics, so you can see how a profile click turned into a website visit and then a booked job. It also means your content lines up with what the rest of your marketing is doing, from a new service launch to a seasonal push.

Social Media Case Study Data - Home Service

The Process

How It Works

  1. 1

    Onboarding and Discovery

    You fill out an onboarding form and we get on a kickoff call to learn your goals, audience, competitors, and how you want to sound.

  2. 2

    Brand Kit and Profile Optimization

    We build your templates, brand kit, and hashtag strategy, then optimize your profiles with the right keywords, categories, service area, bio, and links so you are easy to find when customers search Facebook, Instagram, TikTok, Google, and AI search.

  3. 3

    Content Build and Approval

    We create your first month of posts, stories, and video, and you approve it before anything goes live.

  4. 4

    Posting and Engagement

    Content publishes on schedule and your specialist engages with your audience by hand throughout the month. We also follow the referral partners in your service area as your business and engage with their posts, so your brand lands as a notification on their phone.

  5. 5

    Reporting and Optimization

    You get a monthly PDF and video report, and we adjust content, timing, and formats based on what is working.

  6. 6

    Strategy Calls

    Regular check-ins to talk new ideas, trends worth jumping on, and what to do more of.

Benefits

Why Choose WolfPack

Top of Mind

Stay Top of Mind So You’re the One They Call

Customers do not hire the first business they find. They hire the one they remember. Regular posts, stories, and videos keep your name in front of past customers, prospects, and referral partners, so when the need comes up, you are the call they make.

Every post is built around your real work and engaged with by hand, using secure, approved platform access. No bots, no boosted vanity metrics, just a steady, recognizable presence that turns attention into inquiries.

Found Everywhere

Get Found in Social and Search Results

When customers search for you on Facebook, Instagram, or TikTok, a complete, optimized profile puts you in front of them. Most social platforms now let search engines index their content, so your profile and posts can also appear in Google and AI search results.

We set up your profiles with the right keywords, categories, service area, bio, and links, then keep them fresh with new content. A sharp, active presence helps you get found and gives people a reason to choose you.

Proof It Brings Leads

See the Leads Your Social Media Produces

Each month, you’ll receive a detailed PDF and video report breaking down engagement trends, follower growth, and reach per platform. We analyze what’s performing best and use that data to refine future posts, timing, and creative direction.

For clients using our lead tracking software, we integrate organic social data directly with CRM analytics. That means you can see how social turns into profile clicks, website traffic, and leads: proof that your presence is producing measurable business.

Repeat Business

Keep Customers Coming Back and Referring You

Social is perfect for staying connected after the job is done. Past customers who see your helpful tips, project highlights, and new services are more likely to call again, add on a service, and send friends and neighbors your way.

We keep your audience warm with timely, personalized content, from new customer welcome posts to seasonal reminders and milestone highlights. It is an easy way to earn repeat business and upsells from customers you already have.

Pricing

Packages & Pricing

Compare platforms, posting frequency, and ongoing support.

Basic

SMM Platforms

  • Facebook
  • Instagram
  • Google Business Profile

Setup & Onboarding

  • Profile Creation & Design
  • Brand Kit
  • Hashtag Optimization

Feed Posts

  • x8 Per Month

Engagement & Outreach

  • 1 Hour Per Month

Reporting

  • Email Post Updates
  • Email Based Support Only

Advanced

SMM Platforms

  • Everything in Basic+
  • LinkedIn

Feed Posts

  • x8 Per Month

Story Posts

  • x4 Per Month

Engagement

  • 1 Hour Per Month

Video Editing & Posting

  • x2 Per Month

OnSite Content Shoots

  • 1 Per Quarter (3 Hours)

Reporting

  • Quarterly Strategy Video Call (60min)

Pro

SMM Platforms

  • Everything in Advanced+
  • TikTok
  • YouTube

Setup & Onboarding

  • Profile Creation & Design
  • Brand Kit
  • Hashtag Optimization

Feed Posts

  • x8 Per Month

Story Posts

  • x4 Per Month

Video Editing & Posting

  • x4 Per Month

Engagement

  • 1 Hour Per Month

OnSite Content Shoots

  • 1 Per Quarter (3 Hours)

Reporting

  • Monthly Strategy Video Call (60min)

Plans start at $489 per month. Custom plans are available based on your business needs.

Meet the Pack

Your Social Media Management Team

  • Sammi Holt

    Sammi Holt

    Social Media Team Lead

  • Emma Harvey

    Emma Harvey

    Social Media Specialist

  • Aby Johnson

    Aby Johnson

    Operations & Client Success Coordinator

Case Studies

Results We've Delivered

Related Reading

From the Blog

Quick Questions

Frequently Asked Questions

Who is WolfPack's social media management best for?

Businesses that want more leads from an active, professional presence on social without the owner posting from the truck at 9 p.m. Social keeps you top of mind with past customers and referral partners, and gives prospects who check you out before calling a reason to choose you. We handle strategy, content, posting, and community engagement for you.

What size of business is this right for?

Solo operators and small teams usually fit Basic on Facebook, Instagram, and Google Business Profile, with eight feed posts and an hour of engagement and outreach a month so profiles look alive and credible. Growing businesses move to Advanced, adding LinkedIn, stories, short-form video, and a quarterly on-site content shoot. Multi-location and enterprise brands run Pro, adding TikTok and YouTube, four videos a month, and monthly strategy calls to coordinate social with the rest of the funnel.

Do I need branding or a website first?

A consistent brand makes social far more effective, so if your look is dated we’ll often suggest a refresh alongside. You’ll also want somewhere to send people, which is why social works best paired with a solid website and, ideally, CRM tracking so we can show how engagement turns into leads.

Does social media actually bring in leads?

Yes. You stay top of mind, so you are the one people call. Across our clients, the businesses that post consistently with real, original content are the ones with the strongest lead numbers. Referral partners, customers, and prospects check your profiles before they call or refer, and with our lead tracking we can connect social to profile clicks, website visits, and leads.

How does social media work with Advertising and SEO?

Social lifts every other channel. People who see your ad or find you on Google often check your profiles before they call, so an active, professional profile helps turn those clicks into booked jobs. Paired with Advertising, SEO, and Review Requests, each channel makes the others work harder.

Which platforms do you manage?

Facebook, Instagram, Google Business Profile, LinkedIn, TikTok, and YouTube. Each one gets its own content formats, posting times, and engagement approach. Threads and X are handled case by case depending on your audience.

How often do you post?

Two to four times a week depending on your plan, across feed posts, stories, and short-form video. Your plan sets the guaranteed minimum, but we always prioritize content worth posting over hitting a number.

Do I get to approve posts before they go live?

Yes. You can review and approve everything if you want to. Most clients approve the first month, get comfortable with the voice and look, and then let us run.

Who actually creates the content?

Our team does all of it: copywriting, design, and video editing. On Advanced and Pro, we also come to you once a quarter for a 3-hour on-site content shoot. Between shoots, we send you content ideas and shot lists if you want to film quick clips yourself, and then we edit and optimize them for each platform.

What is a shot list?

A running list of content ideas we build specifically for your business, telling you exactly what is worth filming or photographing. The jobs, the transformations, the questions your customers keep asking. You capture a few clips when it is convenient and we turn them into a month of content. It is the difference between having a social presence and staring at your phone wondering what to post.

Do I own the content?

Yes. Every graphic, caption, and video we produce for you is 100% yours, even if you pause or cancel.

Do you use bots or automated engagement?

Never. A specialist logs in with secure approved access and engages by hand. It is slower, and it is the only way to build an audience that actually converts.

Can you tell if social is actually bringing in business?

Yes, if you are using our lead tracking. Organic social data connects to your CRM and lead tracking, so we can show profile clicks, website visits, and leads that started on social, not just engagement numbers.

What if I don't have any photos or video?

That is normal at the start. We design graphics, use stock where it makes sense, and give you an easy shot list so a few minutes on your phone turns into a month of video content. Advanced and Pro plans also include a quarterly on-site content shoot, where our team captures real footage of your business for you.

How long is the commitment?

Month-to-month with a 30-day cancellation notice. Annual commitments get a discounted rate.

How does this work with the rest of my marketing?

Hand in hand. Because we also run CRM, ads, SEO, and lead tracking, your social content lines up with your campaigns and your data lives in one place instead of five dashboards.

How will customers find me when they search on Facebook, Instagram, or TikTok?

We optimize your profiles with the right keywords, categories, service area, bio, and links, so you show up when customers search each platform. Most social platforms also let search engines index their content, so your profile and posts can appear in Google and AI search results too.

Does posting more often really matter?

Yes. Across our clients, the strongest lead performers post consistently with original content: real job photos, videos, and your team at work. Generic stock posts do far less for you. Regular, authentic content keeps you top of mind and shows people exactly who they are hiring. Our shot lists make capturing it easy.

Can social media help me get repeat customers and upsells?

Absolutely. Social is a perfect way to stay in touch with past customers. Helpful tips, project highlights, and seasonal reminders keep your name fresh, so they call you again, add services, and refer friends and neighbors. It is an easy, low-effort way to earn more from the customers you already have.

Can social media help me reach referral partners?

Yes. We find the referral partners in your service area on social, follow them as your business, and engage with their posts by hand. Every like and comment puts your logo and name on their phone as a notification. Home inspectors use it to stay in front of real estate agents, and pest control companies use it with agents and property managers. It works like free advertising aimed at the people who send you jobs.

Reviews

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