01 / Services
Every channel. One pack.
Brand, leads, and automation under one roof, tracked to revenue.
Your digital marketing foundation.
Reach people ready to hire you.
Nurture leads. Build lasting relationships.
02 / Who We Help
Built for service businesses.
Home services, construction, and professional practices that live on local leads.
03 / About
Meet the pack.
Former operators. Transparent reporting. Results you own.
04 / Resources
Sharpen your edge.
Guides, a podcast, free tools, and how-to help.
Most inspectors are one phone call from a bad quarter. When a top referral partner retires, changes brokerages, or signs with the guy charging $50 less, the calendar empties fast. We build you a second source of work: homebuyers searching for an inspector right now. So no single relationship controls your revenue.
Industry Partners
An InterNACHI Superior Service Vendor and the marketing partner of CCPIA, helping its commercial inspectors with advertising and marketing.
Overview
Home inspection has two customers who want opposite things. The homebuyer wants a thorough report that protects them from a $40,000 surprise. The agent wants speed, a clean report, and a deal that closes. Marketing written for one quietly pushes the other away, which is why so much inspector marketing ends up speaking to neither.
It is also a one-time sale in a seasonal business. A plumber gets the same customer back in three years. You get referred, or you get forgotten.
Volume follows the real estate cycle, busy from spring through early fall and quiet in winter, every single year. That combination makes visibility and reputation your entire growth engine.
Why WolfPack
WolfPack was started by former home inspectors, so we are not learning your business on your budget. We know what report turnaround looks like in May, why the inspection contingency window means a buyer books within days of going under contract, and what happens to a schedule when one agent stops calling.
We also know that no two inspection companies look alike. A solo inspector in one county pulling most of his work from four agents has a different problem than a five-inspector firm covering three metros with radon, WDO, and sewer scope on the menu.
One needs reviews and a Google Business Profile. The other needs an ad account nobody has restructured in two years. We start from your numbers, your market, and your referral mix, then build the plan that fits.
The Problems We Fix
Most companies we talk to have two or three of these, not all five, and sometimes one we have not listed. The audit tells us which are actually yours.
Lose one high-volume agent and a third of your work leaves with them. Direct homebuyer demand from Local SEO, Local Services Ads, and reviews puts a floor under your calendar that nobody else controls, so agent referrals become upside instead of life support.
Copy that sells thoroughness to a buyer can read as deal-killing to an agent. The fix is not picking a side. It is buyer-facing pages that sell your rigor and your sample report, and agent-facing outreach that sells your turnaround and how easy you are to work with.
Winter is going to be quieter, but the pipeline you build in August is what carries February. Organic and CRM work keep producing after you pause ad spend, and winter is when you build the content and reviews that pay off in spring.
Nobody wins a price war against the cheapest inspector in town. Put your certifications, your review count, a sample report, and your turnaround time in front of buyers and the conversation stops being about price. Ancillary services help too, since radon and sewer scope sell easier than a higher base fee.
Spam and tire-kickers eat a day you needed for report writing. Better targeting, better ad copy, and call tracking that shows which campaigns produce junk mean the calls you take are worth taking.
How It Works
A real conversation first. Where your work comes from today, your agent-to-buyer split, what an average inspection is worth, how many you can fit in a week, and which ancillary services you offer. Then we look at where you rank, what your Google Business Profile is missing, which ZIPs and agents are actually producing, and what your competitors are running. You get an honest read on the gaps whether or not you hire us.
Local SEO and a Google Business Profile built to win the map pack for "home inspector near me" in every ZIP you cover, plus service-area pages and real detail on every inspection type you offer. Usually the highest-return work for a solo or small operation, and it keeps producing after the ad budget stops.
Google Local Services Ads and Search campaigns aimed at buyers who just went under contract and have days, not weeks, to book. Local Services Ads put you above the results with the Google Guaranteed badge and charge per lead, after license, insurance, and background check verification. Worth knowing upfront: those leads have not been nurtured, so they reward whoever answers the phone fast.
CRM and email automation that keeps you top of mind with referral partners all year without the Friday donut run. New-agent outreach, post-inspection follow-up, seasonal touches. This is the quiet one, and it is usually where inspectors find volume they already earned and never collected. On social, we follow the agents in your service area as your business and engage with their posts, so your brand lands as a notification on their phone.
Automated review requests that fire after every clean inspection, connected to your scheduling software so nobody has to remember. Review volume moves buyers and Google both, and it is what lets you hold your price against the flat-rate guy.
Every inquiry tracked back to its source in Lead Center, so you know which campaign produced which booking. A Friday summary of the week's work, and a monthly video walkthrough of lead volume, lead quality, cost per booking, and actual ROI. You talk to the specialist doing the work, not an account manager relaying messages.
Conferences & Events
We show up where your industry gathers. On stage, on the expo floor, and in the room, learning what's next so you don't have to.
Benefits
Former Inspectors
Marketing starts on day one instead of after a semester of explaining the job. We already know why a buyer books within days of going under contract, what report turnaround looks like in May, and how fast a schedule thins out when one agent stops calling. That context shapes the plan before a dollar moves.
WolfPack was founded in 2019 by two people who grew up in home inspection, one inspecting houses for his family’s company and one running marketing for his father’s. Your specialist talks about radon, WDO, and sewer scope without a glossary, and builds around your agent-to-buyer split, your average inspection value, and how many inspections actually fit in your week.
Demand You Own
Homebuyers search for an inspector the week they go under contract, and that demand answers to nobody but your calendar. When it feeds your schedule alongside agent referrals, losing a top partner costs you upside instead of a third of the year. Agent relationships also get easier once you no longer need them to survive.
We build the buyer side deliberately: a Google Business Profile tuned for the map pack in every ZIP you cover, service pages with real detail on each inspection type, and ads timed to the contingency window. The result is a floor under your calendar that no retirement, brokerage change, or price cut can pull out.
Connected Scheduling
A lead sitting in an inbox while you are under a crawlspace is a lead somebody else books. Inspectors run the week out of scheduling software, not a marketing dashboard, so every inquiry needs to arrive where the schedule already lives, with the source attached and the first follow-up already on its way.
New leads sync into Inspection Support Network, Spectora, or whatever platform you run. From there the quiet work happens on its own. Review requests fire after each clean inspection, agent follow-up and seasonal touches go out without the Friday donut run, and your office sees one complete picture instead of four half pictures.
Inspections Booked
Traffic charts never tell you whether to keep spending. What matters is how many inspections got on the board last month, which campaign produced them, and what each one cost to win. That number decides whether you hire a second inspector or hold steady, so it belongs in front of you all year.
Every call and form lands in Lead Center, attributed back to the campaign behind it. A Friday summary covers the week, and a monthly video walkthrough covers lead volume, lead quality, cost per booking, and real return. The specialist doing the work presents it, rather than an account manager relaying messages.
Digital Marketing Services
Inspection companies need a narrower stack than most trades, and the order matters. Local SEO and a Google Business Profile put you in front of buyers inside the inspection window. Review automation gives you the proof that lets you hold your price. CRM keeps agents warm all year without the Friday donut run. Web design and paid ads sit on top of that once the foundation holds, not before.
Build a memorable brand with expert strategy, logos, and visuals that set you apart.
Learn more about BrandingCustom sites built to load fast, read well on a phone, and turn visitors into booked jobs. You own the site, the…
Learn more about WebsiteGet more 5-star reviews on autopilot and let WolfPack manage every response. More reviews, higher rankings, better ad performance. Included in every…
Learn more about Review ManagementMaximize ROI with PPC, Local Services Ads, and social campaigns: targeted strategy, creative, and full management for more leads.
Learn more about AdvertisingBoost visibility and leads with SEO and Answer Engine Optimization: optimized content plus local and technical SEO for top rankings.
Learn more about Search Engine OptimizationStay top of mind and turn social into leads. We run your profiles and content so customers and referral partners choose you.
Learn more about Social Media ManagementStreamline sales and nurture leads with CRM and marketing automation. We set up, customize, and manage smart workflows that grow your business…
Learn more about CRM & Marketing AutomationSee how ISN, Spectora, FieldRoutes, GorillaDesk, Jobber, and Zapier sync to HubSpot or ActiveCampaign. Sync Manager is free with any CRM integration…
Learn more about IntegrationsLead tracking, marketing analytics, and your Customer Portal. Clear reporting that helps connect your marketing to business growth.
Learn more about ReportingPricing
Basic, Advanced, and Pro describe the level of support within a service. Choose the services you need and the package level that fits each one.
A focused starting point for the service you need most.
Your package
A broader scope for the next stage of your business.
Your package
A comprehensive scope for more ambitious or complex needs.
Your package
Packages are sold per service. Available tiers, deliverables, and pricing vary by service and are confirmed in your proposal.
Meet the Pack
Advertising Specialist
SEO Specialist
SEO Specialist
Proof, Not Promises
Here is what this looks like for a real inspection company.
Broader reach and increased audience engagement Result highlight
+75.5 Positions Improvement (Avg. Keyword Ranking)
From the Blog
Marketing advice written for home inspectors, not generic small business filler. Lead generation, agent relationships, reviews, seasonality, and how to stop competing on price.
Quick Questions
Both. Agent referrals give you volume but leave you exposed when a relationship ends or the market slows. Buyer demand takes longer to build but it belongs to you. The right mix depends on where your work comes from today, which is one of the first things we look at.
Most inspection companies spend between $500 and $5,000 a month depending on market size, competition, and how much of the foundation already exists. Month-to-month, no contract, with a discount if you commit annually. Ad spend is separate and paid directly by you.
Ads bring leads in the first week, though they need 30 to 60 days of tuning. SEO shows early movement in one to three months and real gains in three to six. A rebuilt site usually doubles organic traffic in 60 to 90 days. CRM automation tends to improve conversion right away.
Local SEO, Google Local Services Ads, Search Ads, and reviews. Buyers absolutely look for their own inspector, especially first-timers who were not handed a name. Most inspectors are effectively invisible to them.
Yes, and it is usually your highest-return spend. Solo operators start with the website, reviews, and Local SEO. You do not need a big budget to own your ZIP code, you need the basics done properly.
Yes. We work with everyone from solo operators to some of the largest inspection firms in the country, including setups where each territory needs its own profile, pages, and reporting.
Usually. Review requests and CRM automation tie into your scheduling or inspection software so requests go out after the job without anyone remembering. Tell us what you run and we will confirm before you sign anything.
A few things we see constantly.
Yes, all of it. Website, content, ad accounts, landing pages, email lists, and creative. If you ever leave, you take your history with you. Anyone who will not agree to that is telling you something.
Because we were inspectors. We know the inspection window, the agent dynamic, the seasonality, and what a good cost per booked inspection looks like in this industry, so you are not paying for our learning curve. Every specialist here is trained on inspector marketing before they touch another industry.
Yes. Agents and homebuyers check your profiles before they refer or book. Consistent, original posts, like inspection finds, tips, and your team at work, keep you top of mind with agents and past clients. WolfPack’s Social Media Management service handles it for you, so your profiles always look active and professional.
We find the agents in your service area on social, follow them as your business, and engage with their posts by hand. Every like and comment sends your logo and name straight to the agent’s phone as a notification. It works like free advertising aimed at the exact people who refer inspections, and it keeps you top of mind between closings.
Reviews
We will show you where inspection leads are going in your market, who is getting them, and what it takes to take them.
