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Social Media Case Study

Bentley Home Inspections

Bentley Home Inspections is a trusted home inspection provider, who was looking to improve their social media presence to better connect with potential clients in their local market. Their existing strategy lacked consistency and engagement, making it difficult to effectively showcase their expertise and stand out in a competitive industry.

By focusing on Bentley Home Inspections’ local market, leveraging industry and trending topics, collaborating on visual content, and continuously optimizing strategies, we’ve helped them build a stronger social media presence, attract more leads, and drive business growth. Our ongoing efforts ensure Bentley remains a trusted and visible name in the home inspection space.

Scope

Scope of Work: Social Media Management for Bentley Home Inspections

Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube

Content Creation & Posting:

3 feed posts per week across all platforms

2 story posts per week for Instagram and Facebook

1 short-form video (Reels/TikTok/YouTube Shorts) per week

Engagement & Outreach:

Community engagement through comments, likes, and shares

Targeted outreach to potential clients and industry partners

Regular monitoring of social media performance and adjusting strategy as needed

Business Location

  • Tennessee

Our Strategy

1

Targeted Local Content

We created content focused specifically on Bentley’s service area, offering practical tips and insights that resonated with local homeowners and real estate professionals.
2

Collaborative Visual Content

By working closely with Bentley, we obtained high-quality photos and videos that showcased their team in action and highlighted their attention to detail, helping to build trust and authenticity.
3

Trending Topics & Market Insights

We stay on top of trends both within and outside the housing market, from shifts in real estate to broader consumer interests. By incorporating timely topics, we ensure Bentley’s content stays relevant and engaging, positioning them as a trusted source for home inspection advice.
4

Promotions & Campaigns

Collaborating on seasonal promotions and special offers, we ensured Bentley’s services were top of mind for potential clients, using targeted campaigns to drive engagement and inquiries.
5

Content Ideation

We provided Bentley with video shot lists and photo ideas, ensuring consistent, creative, and engaging visual content that aligns with their brand and values.
6

Analytics & Optimization

We continuously monitor performance metrics to evaluate content success, adjust strategies, and optimize for better engagement and lead generation.

Results

  • Increased Engagement: Higher likes, comments, and shares thanks to localized, fun, and relevant content.
  • More Leads: More inquiries and bookings from targeted posts and promotions.
  • Stronger Brand Awareness: A more polished and cohesive online presence.
  • Optimized Content: Regular performance analysis and content adjustments for maximum impact.

Tier-1 Pro Inspections

Tier-1 Pro Inspections, a trusted home inspection company serving Florida, recognized the need for a more dynamic social media presence. With a competitive market and homeowners seeking reliable inspection services, they wanted to enhance their online visibility, connect with local clients, and establish themselves as industry experts.

Through a strategic approach, we focused on engaging content, local market insights, and compelling visuals to highlight their expertise. By tapping into trending topics and refining their messaging, we helped increase their reach, attract more leads, and solidify their reputation in the home inspection industry. Now, Tier-1 Pro Inspections continues to thrive online, ensuring homeowners and real estate professionals know exactly where to turn for quality inspections.

Scope

Scope of Work: Social Media Management

Platforms: Facebook, Instagram, LinkedIn
Content Creation & Posting:
3 feed posts per week across all platforms
1 story posts per week for Instagram and Facebook
Engagement & Outreach:
Community engagement through comments, likes, and shares
Targeted outreach to potential clients and industry partners
Regular monitoring of social media performance and adjusting strategy as needed

Business Location

  • Florida

All South Pest Control

All South Pest Control, a trusted name in pest management, wanted to strengthen its digital presence to better connect with homeowners and businesses in the South Georgia and North Florida regions. With a highly competitive industry and customers actively seeking reliable pest control solutions, they needed a more engaging and strategic approach to social media.

By focusing on localized content, industry trends, and high-impact visuals, we helped All South Pest Control increase engagement, attract new customers, and reinforce their reputation as pest control experts. Through strategic messaging and ongoing optimization, their online presence now reflects their expertise—ensuring that when pests become a problem, All South Pest Control is the first name that comes to mind.

Scope

Social Media Management
Platforms: Facebook, Instagram, LinkedIn
Content Creation & Posting:
5 feed/story posts per week across all platforms
Engagement & Outreach:
Community engagement through comments, likes, and shares
Targeted outreach to potential clients and industry partners
Regular monitoring of social media performance and adjusting strategy as needed

Business Location

  • South Georgia and North Florida

What is social media management?

Why is social media important?

How does social media management work?

How much does social media management cost?

What social media platforms should I use?

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Natalie JenkinsCarpe Diem Home Inspections

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