If you are in the plumbing business, you need to be on social media. It’s a crucial pillar of your overall digital marketing campaign. With the right strategy, social media can help plumbers reach new customers and build long-lasting relationships with existing ones. In this blog post, we will cover the best social media marketing tips for plumbers that can help you scale your business.
Determine Your Target Audience
Before you start creating content for social media, it’s important to know who your target audience is. Are you targeting homeowners or commercial properties? What age group are they in? What are their pain points when it comes to plumbing issues? Once you have a clear understanding of who you’re targeting, you can create content that speaks directly to them.
Choose Your Social Media Platforms
Once you have an understanding of your target audience, you can gauge which platforms your business should focus on. For most, it’s going to be Facebook, Instagram, and possibly TikTok. However, you may want to consider LinkedIn if you are targeting commercial properties.
Use this article from Forbes to help determine which social media platform may be right for you and your business.
Create The Right Content
To stand out on social media, your content needs to be engaging and shareable. This means creating content that’s visually appealing, easy to read, and provides value to your target audience. Examples of engaging content for plumbers might include before-and-after photos of plumbing repairs, tips for DIY plumbing fixes, or humorous memes related to plumbing.
Engaging Social Media Content Ideas For Plumbers
For this one, your team needs to know what is currently trending on social media. Then, you can use meme templates and trending music to recreate the current trend that is related to your business. Here is an example of this in action with Honor Services from TikTok.
Share Your Expert Tips
For this one, don’t be afraid to share your expert tips! Expert tips can go a long way for people to share and engage with your content. The people that are going to try and DIY the plumbing job on their own are going to do it anyway. So, it’s best if you can be the resource for them. When someone realizes they need a plumber, you will be the expert they call.
Showcase Your Work
Highlight recent jobs and how great your work looks. You can do this in a video to explain your work, or you can take a nice picture of your work as long as it looks satisfying and it’s easy to see what has been done to a regular Joe.
Highlighting videos or even written testimonials is great content for social media! While you may experience less engagement than say funny memes or informational videos, testimonials will still show on your feed and to your core audience.
Share Plumbing Nightmares
The internet loves seeing crazy plumbing stories or nightmares. So, if you have a recent job where a house flooded, a previous plumber’s work was just wrong, or you had a crawl a creepy attic/crawlspace, snap a quick picture for your social media!
Hashtags can help your content get discovered by people who are interested in plumbing services. When choosing hashtags, it’s important to use ones that are relevant to your content and are popular among your target audience. You can also create your own branded hashtag to help build brand awareness and encourage user-generated content.
Some obvious hashtags are #plumbing and #plumber. But consider researching for hashtags local to you that include your city name. You can even try other popular hashtags like #cityrealestate.
Engage With Followers
Social media is all about building relationships. If someone takes the time to leave a comment on your post or send you a message, it’s important to respond in a timely manner. This can help build trust and show your followers that you value their opinion.
We recommend setting a consistent schedule for replying to comments and responding to direct messages. Your direct messages should be replied to ASAP, while comments can wait up to 24 hours.
Outreach On Social Media
Not only do you need to engage with your current following, but you should also use social media to reach new customers and referral partners. Use social media hashtags or competitor profiles to find local real estate agents, potential customers, or other local businesses to engage with.
We recommend following other accounts, liking, commenting, and even direct messaging accounts that are local to your area, active on social media, and could possibly use/refer your business. Doing this can dramatically improve your return on investment from social media.
How To Measure Success
Speaking of return on investment (ROI), how do you measure your ROI from social media anyway? We recommend looking at three key metrics when determining the effectiveness of your social media marketing strategy.
- Total Audience Growth – this is the growth rate of your followers across all social media platforms.
- Engagement Rate – this is the ratio of people who interact with your posts versus those who do not. A higher rate means your posts are getting seen more often.
- Profile interactions – this is the count of interactions on your profile such as clicking on your links, phone number, email, or address.
Ultimately, your goals on social media should be to increase your total follower count week over week, maintain a high engagement rate, and obtain more and more profile interactions week over week. Doing the above almost certainly means you are obtaining a positive ROI from your social media marketing.
Determining a dollar value ROI from your social media marketing campaigns while not impossible can be difficult. To do this, you will need to use link tracking and phone call tracking to determine which leads came from social media. However, there definitely can be many leads that are lost and are not able to be tied back to social media marketing programs.
By following these tips, plumbers can use social media to reach new customers and grow their businesses. Remember to always stay consistent in your social media efforts and track your progress to see what’s working and what’s not. With time and dedication, social media can become a valuable tool for any plumbing business.
Ready to kick start social media marketing? Schedule a consultation with us to learn how we can help you.