Social Media Management Case Study
Bentley Home Inspections is a trusted home inspection provider, who was looking to improve their social media presence to better connect with potential clients in their local market. Their existing strategy lacked consistency and engagement, making it difficult to effectively showcase their expertise and stand out in a competitive industry.
By focusing on Bentley Home Inspections’ local market, leveraging industry and trending topics, collaborating on visual content, and continuously optimizing strategies, we’ve helped them build a stronger social media presence, attract more leads, and drive business growth. Our ongoing efforts ensure Bentley remains a trusted and visible name in the home inspection space.
Scope
Scope of Work: Social Media Management for Bentley Home Inspections
Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube
Content Creation & Posting:
3 feed posts per week across all platforms
2 story posts per week for Instagram and Facebook
1 short-form video (Reels/TikTok/YouTube Shorts) per week
Engagement & Outreach:
Community engagement through comments, likes, and shares
Targeted outreach to potential clients and industry partners
Regular monitoring of social media performance and adjusting strategy as needed
Business Location
- Tennessee
Our Strategy
Results
- Increased Engagement: Higher likes, comments, and shares thanks to localized, fun, and relevant content.
- More Leads: More inquiries and bookings from targeted posts and promotions.
- Stronger Brand Awareness: A more polished and cohesive online presence.
- Optimized Content: Regular performance analysis and content adjustments for maximum impact.
Frequently Asked Questions
What is social media management?
Social media management is where an agency manages your social media accounts. This typically includes creating, designing, and scheduling posts for social media profiles. In addition, it can include profile creation and design, as well as, social media engagement management.
Why is social media important?
Social media plays a critical role in business today. Almost everyone is on social media. This helps businesses stay top of mind with future customers, previous customers, and referral partners.
Social media management can increase a business’s brand awareness and overall growth.
How does social media management work?
Social media management typically works by first giving access to social media profiles to an agency. Then, the agency may request access to industry-specific platforms and software like scheduling systems. This helps the agency understand what’s going on day to day in the business and create content.
Moreover, an agency may create a google drive link between the agency and the customer to share content such as images and videos. Lastly, an agency may meet with businesses every month to report analytics and discuss opportunities for improvement.
How much does social media management cost?
Social media management costs can vary by agency and business type. Small businesses can expect to pay $250/month for social media management. However, pricing can increase into the thousands depending on the project scope of work.
Our average pricing for social media management is about $500/month.
What social media platforms should I use?
Right now, Instagram and Facebook tend to be the most popular platforms for most businesses. However, recommended social media platforms vary by business type. For example, e-commerce shops might have great success on TikTok or Pinterest.
We recommend trying all social media platforms, Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, and Pinterest. Then, stick with the platforms that have the best reach.
Who do we help?
We help many types of businesses from home inspectors, real estate agents, plumbers, electricians, contractors, HVAC, and pest control companies!
