WolfPack Advising is the leading Marketing Agency for home service companies. We specialize in small business marketing for home inspectors, pest control companies, plumbers, and more. Find out exactly where your leads are coming from and see a clean reporting dashboard with WolfPack.
How It Works
With any marketing campaign, you will want to track return on investment (ROI). Tracking how much business a marketing campaign is bringing you is critical towards the longevity of your campaign and business.
WolfPack Advising provides tools and services to help track where your leads are coming from and ultimately, build reports to find ROI by source.
These are the different sources of leads we can track:
- Form Entries
- Website Chats
- Text Messages
- Website Events
- ECommerce Purchases
What Is Call Tracking?
Call Tracking is finding where calls originate from. When you partner with WolfPack Advising in any of our services, we can implement call tracking to help you identify the efficacy of your marketing efforts. As a business owner, it’s important you understand exactly how your marketing spends are affecting your bottom line and what your true cost for an inspection is. For example, our call tracking can source calls from your Google My Business, Google Searches, Paid Ad Campaigns, Social Media, and much more! Read more about call tracking below.
Call recording is available as well. This helps you track the performance of your office staff and provide coaching on how to better sell your services. Additionally, with recorded calls, you can listen to customer needs and the quality of leads from different marketing campaigns.
All of your calls are tracked and stored. Moreover, each call can be marked as a quotable (or non-quotable) lead, custom tagged, and valued based on the amount of money that client would be spending. Those custom fields are then reported in detailed analytics so you can understand which sources are driving the most qualified leads and exactly how much money you have earned from the different campaigns.
Lead tracking is free, however, there are nominal fees for call tracking, text recording, and other items.
What Is Form Tracking?
Form tracking functions just like call tracking. When you have forms on your website that get sent to your office, it is difficult to know where that lead originated from. With form tracking, we can understand if a form lead came from Google My Business, Google Searches, Social Media, Paid Ads, & much more!
Some people prefer to submit a form entry only rather than spending time on a phone call. Form tracking, coupled with call tracking, allows you to track all of your leads.