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Advertising Case Study

Advertising Case Study

Champia Home Inspection is a professional home inspection company based in Georgia. They were the perfect candidate for a robust paid advertising strategy because the business is in a competitive geographic location in a high-demand industry. Paid advertising offers immediate visibility, local targeting, and measurable results that can drive high-quality leads quickly.

Through targeted paid ad campaigns, Champia captures the attention of homebuyers, real estate agents, and sellers who are actively searching for home inspection services, providing them with a highly effective and cost-efficient way to grow their business.

Scope

  • Google Search Ads
  • Google Local Service Ads
  • Microsoft Ads on Bing
  • Agency Analytics Reporting
  • WolfPack Lead Center

Business Location

  • Atlanta, Georgia Area

Results

  • Decreased cost per conversion
  • Increased conversion rate
  • Decreased average cost-per-click
  • Increased click-through-rate

Strategy

1

Google Local Service Ads

By utilizing Google Local Service Ads, Champia is getting maximum visibility in the search results while connecting directly with local customers in a cost-effective pricing model.
2

Google Search Ads

Google Search Ads offer targeted advertising with keyword selection to focus on high-intent users. This allows Champia to compete with larger businesses while controlling budget and gaining key insights.
3

Microsoft Ads by Bing

Advertising on Bing gives Champia access to an underserved audience who are also highly engaged and high-intent. Costs are lower which results in a better return-on-investment for local businesses.
4

Agency Analytics Reporting

Our reporting provides a comprehensive view of paid advertising campaigns across multiple channels, which helps us to make data-driven decisions to optimize our marketing strategies.
5

WolfPack Lead Center

The Champia team utilizes the lead center to record detailed notes on the leads they receive. This provides insight into which channels are receiving the highest-quality leads which in turn helps optimize marketing spend and refine strategies to generate the greatest return on investment.
6

Collaboration

The team at Champia regularly meet with their WolfPack Ad Specialist to better understand the current advertising strategies and review suggestions including targeting, budget adjustments, and channel mix. This collaborative relationship results in better overall performance.

What is pay per click (PPC)?

Why is pay per click important?

How does PPC work?

How much does PPC management cost?

What platforms should I advertise on?

How much should I budget for my pay per click campaigns?

How to get the most ROI for your PPC campaigns?

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Adam LaBontyThird Eye Property Inspections

I have been working with WolfPack for a few months now and things are going well. They answer all my questions and helped me set up my business from the ground. The SEO is working great and their reports help me understand all the metrics.

Rebekah BaldwinInner Balance Atlanta

We have worked with other marketing agencies in the past that left us in the dark and took weeks to respond to us, but WolfPack is clearly committed to providing great customer service!

Edward HagstromArrow Head Home Inspections

Aaron and the gang at Wolfpack is great! They helped me get everything in line and going better. They do a great job, give them a try and you will not be disappointed.

Chet WilliamsC&L Home Inspections

Enlisting the services of Wolfpack Advising for my Google advertising has proven to be the smartest move I’ve made for my home inspection business. Aaron’s expertise and personalized approach have resulted in a remarkable uptick in visibility and calls…

Natalie JenkinsCarpe Diem Home Inspections

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Katie and the pack are amazing. Very knowledgeable and quick to respond. Lots of communication about what to do and where we are in the process and how to move forward to improve. Would recommend them to every company!
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Sammi has been great to work with. They keep the schedule and exceed expectations every week.
WolfPack Advising makes marketing fun. Sarah & Aaron git 'r done! They take the pressure off of getting the word out to prospective customers for our building inspection business.
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