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Home Inspector Pay Per Click (PPC) Management Services

WolfPack Advising is the leading PPC Agency for home inspection companies. We specialize in home inspector pay-per-click management. Start growing your home inspection business from online leads today!

Google Rating
5.0
Based on 43 reviews
Facebook Rating
5.0
Based on 14 reviews
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Google, Bing, & Yelps Ads

  • Advertise with Google Guaranteed

    • Get Google Screened and start showing your business as a trusted home inspection company.
  • Custom Search Campaigns

    • We build custom Google & Bing Search Campaigns to optimize performance.
  • Know The Cost Per Conversion

    • Know the cost for each lead and your total ROI.
Pay Per Click Graphic
Landing Page Example

Custom Built Landing Pages

With online advertisements, you need landing pages. Landing pages are specific to the ad you are running and help track your return on investment.

Without landing pages, you can lose valuable leads and trackability of your leads.

View an Example

Proven Return on Investment

  • Call Tracking

    • We place call tracking numbers to redirect to your office so we know every phone call placed from your ad spend.
  • Customized Landing Pages

    • We build customized landing pages to convert each visitor.
  • Website Lead Forms

    • Your landing pages will have lead forms for easy conversions to your email box.

Know Your Exact Return on Investment

Our PPC Management services includes a dashboard to see your exact ROI from all campaign sources.

PPC Management Dashboard

Frequently asked questions

What is pay per click (PPC)?

Pay-per-click is an advertising method in which the advertising platform charges advertisers on a per-click basis. We help small businesses manage their pay per click campaigns by setting up campaigns, performing optimizations, and helping monitor results.

Why is pay per click important for my home inspection business?

Pay Per Click is important for your home inspection company because it can really put you ahead of your competitors. You will notice an increase in calls, leads, and customers, and your business will flourish as a result.

For more information, schedule a consultation.

How does PPC work?

PPC is a digital marketing service where you pay for visits to your site. Paid advertisements and ad campaigns are placed on either search engines or other websites. When someone clicks on that ad, your company pays the search engine a small fee. For example, if you have to pay $3 for a click, but end up making a $300 sale, you have made quite a profit.

We also pay attention to keywords because this is what PPC is built around. Keeping track of these keywords helps us see which ones are highly relevant, and this information is used to to try and draw customers to your site.

How much does PPC management cost?

PPC management pricing can vary and agencies can charge differently. Some agencies might invoice a fixed rate based on advertising budgets and campaign size. Other agencies might invoice based on performance or a percentage of ad spend. We charge businesses a fixed rate based on the campaign and budget. Average monthly costs for PPC management services can be $250 – $1,500 a month.

What platforms should I advertise on?

Performance on advertising platforms can vary. Generally, most home service companies advertise on Google, Bing, & Yelp. Google advertising tends to be the most consistent return on investment. However, we have seen high ROI with Yelp advertising with some businesses. Bing tends to be a great choice for companies looking to get the most impressions and with large budgets as their ROI is usually lower on average.

If you are thinking about advertising on Yelp, we recommend having a high rating in your area first. Yelp users are conscious of businesses’ online reviews, so you could get a lower return if your Yelp reviews are on the lower end.

Google Guaranteed ads are also highly effective for businesses with high reviews. Lower returns can be expected for businesses with lower reviews overall and a lower rating compared to similar businesses.

Bing advertising uses Facebook reviews as their source of online reviews. Facebook reviews should also be a focus for businesses to showcase happy customers and previous work.

Read more about obtaining online reviews.

How much should I budget for my pay per click campaigns?

We recommend starting with at least $500/month per advertising platform. It’s important to keep in mind as you scale your spending, your leads also scale. However, there does come a point of less return. Working collaboratively with your PPC management agency to understand what your max budget should be is important.

Businesses should also think about their cost per acquisition cost when thinking about a monthly budget. For instance, if your cost per acquisition is $100, you can expect 5 jobs from a $500/month budget. Cost per acquisition varies by platform and by industry.

Lastly, businesses should expect to pay 1 – 2 months of their budget plus their management fee until getting a return on ad spend. Most companies we work with tend to show high ROI after 3 months of advertising.

How to get the most ROI for your PPC campaigns?

To get the best ROI out of your PPC campaigns, you should work collaboratively with your PPC agency. The businesses that get the highest returns on ad spend are usually with agencies for at least 6 months. Moreover, companies have processes for catching leads, following up with leads, and converting leads.

We recommend having an easy process for your office to manage incoming leads and follow up with leads from ads. The process should include answering every call, offering an instant quote or estimate, and following up with leads multiple times via call, email, SMS, and voicemail. Businesses should not be afraid to price-match services in order to obtain a job from PPC services. This helps increase ROI, as well as, is a chance to earn a review as well as a new referral.

We are a trusted Google Ads Partner. Connect with us on your pay per click management needs to get fully optimized lead generation ads.