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Advertising Case Study

Advertising Case Study

Champia Home Inspection is a professional home inspection company based in Georgia. They were the perfect candidate for a robust paid advertising strategy because the business is in a competitive geographic location in a high-demand industry. Paid advertising offers immediate visibility, local targeting, and measurable results that can drive high-quality leads quickly.

Through targeted paid ad campaigns, Champia captures the attention of homebuyers, real estate agents, and sellers who are actively searching for home inspection services, providing them with a highly effective and cost-efficient way to grow their business.

Scope

  • Google Search Ads
  • Google Local Service Ads
  • Microsoft Ads on Bing
  • Agency Analytics Reporting
  • WolfPack Lead Center

Business Location

  • Atlanta, Georgia Area

Results

  • Decreased cost per conversion
  • Increased conversion rate
  • Decreased average cost-per-click
  • Increased click-through-rate

Strategy

1

Google Local Service Ads

By utilizing Google Local Service Ads, Champia is getting maximum visibility in the search results while connecting directly with local customers in a cost-effective pricing model.
2

Google Search Ads

Google Search Ads offer targeted advertising with keyword selection to focus on high-intent users. This allows Champia to compete with larger businesses while controlling budget and gaining key insights.
3

Microsoft Ads by Bing

Advertising on Bing gives Champia access to an underserved audience who are also highly engaged and high-intent. Costs are lower which results in a better return-on-investment for local businesses.
4

Agency Analytics Reporting

Our reporting provides a comprehensive view of paid advertising campaigns across multiple channels, which helps us to make data-driven decisions to optimize our marketing strategies.
5

WolfPack Lead Center

The Champia team utilizes the lead center to record detailed notes on the leads they receive. This provides insight into which channels are receiving the highest-quality leads which in turn helps optimize marketing spend and refine strategies to generate the greatest return on investment.
6

Collaboration

The team at Champia regularly meet with their WolfPack Ad Specialist to better understand the current advertising strategies and review suggestions including targeting, budget adjustments, and channel mix. This collaborative relationship results in better overall performance.

What is pay per click (PPC)?

Why is pay per click important?

How does PPC work?

How much does PPC management cost?

What platforms should I advertise on?

How much should I budget for my pay per click campaigns?

How to get the most ROI for your PPC campaigns?

Companies Love Us

Adam LaBontyThird Eye Property Inspections

I have been working with WolfPack for a few months now and things are going well. They answer all my questions and helped me set up my business from the ground. The SEO is working great and their reports help me understand all the metrics.

Rebekah BaldwinInner Balance Atlanta

We have worked with other marketing agencies in the past that left us in the dark and took weeks to respond to us, but WolfPack is clearly committed to providing great customer service!

Edward HagstromArrow Head Home Inspections

Aaron and the gang at Wolfpack is great! They helped me get everything in line and going better. They do a great job, give them a try and you will not be disappointed.

Chet WilliamsC&L Home Inspections

Enlisting the services of Wolfpack Advising for my Google advertising has proven to be the smartest move I’ve made for my home inspection business. Aaron’s expertise and personalized approach have resulted in a remarkable uptick in visibility and calls…

Natalie JenkinsCarpe Diem Home Inspections

This is just the beginning with Wolfpack! I can’t wait. HIGHLY RECOMMEND for your Social Media and Growth needs!

Deanna BowenHonor Services

The WolfPack team is incredible! They are genuinely there to help companies grow and thrive by providing their fabulous knowledge and expertise but also their endless guidance. Honor Services is proud to be a part of the pack!

Testimonials

5.0
Based on 82 reviews
Leslie M. P.
Leslie M. P.
1738773190
Callie did a wonderful job creating me a logo for my business. She was prompt, friendly, and a pleasure to work with!!
Zoe M.
Zoe M.
1738003608
They are amazing, and everyone at my company absolutely loves working with them! Their team is super helpful and always responsive. Their knowledge and suggestions are consistently impressive, and their services have saved our company so much time and money. We highly recommend Wolfpack.
Jackie H.
Jackie H.
1737642412
We've been with WolfPack since the beginning and have never considered leaving for another provider.
Justin B.
Justin B.
1736874979
“Katie has been an absolute game-changer for our digital marketing and paid advertising efforts. She is incredibly knowledgeable and always stays ahead of the curve with strategies that deliver results. Anytime we have a question or need an update, she’s quick to respond and keeps us in the loop. On top of her expertise, Katie is friendly, approachable, and a pleasure to work with. If you’re looking for someone who truly knows their stuff and makes the process seamless, Katie is the one. Highly recommend!”
Luke B.
Luke B.
1735834212
When I started with WolfPack I was struggling with figuring out how to appease Google's standards so my business could start gaining traction online. I had about given up on online advertising, but the help I received from them took care of the issues and now I'm regularly getting calls due to their outstanding service.
Joy S.
Joy S.
1733840821
Sammi and Carrie have been great. They answer our questions and are always looking to provide value. If you are on the fence, definitely give them a shot.
Easy set up and great communication.
Brian M.
Brian M.
1730901320
I are been beyond grateful and impressed with the effort and commitment to help our business grow and competeZoe, Aaron and then entire staff seem committed to their clients successThank you from all of us at Buckeye Basement Solutions
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