Digital marketing services are often misunderstood and tend to confuse those not in the space. These are the top digital marketing service frequently asked questions (FAQs) we hear every day with the best answers.
Digital Marketing Services Frequently Asked Questions
What is digital marketing?
Digital marketing is the practice of marketing around online means. A few examples of this could be online advertising, social media marketing, search engine optimization, or even email marketing.
What services do digital marketing agencies offer?
Most digital marketing agencies will offer web design, search engine optimization, email marketing, pay-per-click (Google Ad management), and social media marketing. However, services can vary slightly from company to company. It’s important to ask about everything included before signing up with a marketing agency to ensure they are going to meet your needs.
How Do You Choose A Digital Marketing Agency?
Companies should choose a digital marketing agency with a good online reputation (i.e. good reviews), as well as, proof of return with similar businesses to yours.
Digital marketing agencies are not regulated so anyone can solicit digital marketing services. Therefore, it’s up to you to ensure you can trust the agency you choose to work with.
Be sure the digital marketing agency also has fees that fit with your budget, are easily reachable, and are overall trustworthy.
How much are digital marketing services?
Digital marketing pricing can vary on the type of services offered and what’s included in the service package. Pricing also depends on the scope of the project. For example, pricing for a small business will vary dramatically for a large corporation.
Here’s a breakdown of average pricing per service.
|Digital Marketing Service||Average Monthly Price|
|Web Design||$1,500 – $50,000 /website|
|Search Engine Optimization||$500 – $5,000 /month|
|Email Marketing||$300 – $5,000 /month|
|Pay Per Click Management||$250 – $10,000 /month|
|Social Media Management||$350 – $5,000 /month|
Do you need digital marketing services?
All companies interested in marketing their business will need some type of digital marketing service. Over time, companies are spending less on offline marketing and more on online marketing. This is due to the increase in consumers spending their time online, as well as, there being an increase in opportunities to market online.
In fact, the digital advertising and marketing market was roughly $350 billion in 2020 and is estimated to be $786.2 billion by 2026.
Does digital marketing work?
The short answer is yes. Digital marketing can work tremendously well for all business types with great returns on investment.
However, some digital marketing strategies might be better than others depending on the business type, as well as, the agency handling the marketing.
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the practice of optimizing a website or webpage for search engines. This practice enables webpages to appear higher in search engines for specific search queries, otherwise known as keywords, to bring more site visitors to the webpage.
What is local SEO?
Local SEO is like search engine optimization but is specific to local search queries. These queries are local in nature because they are asking a local-specific questions such as a local real estate agent, plumber, or about something nearby.
What are keywords?
Keywords are words or phrases consumers search to find specific answers to questions or products. SEO experts use those words or phrases to optimize web pages for those search terms.
What is inbound marketing?
Inbound marketing is a form of marketing where marketers attract consumers to come to them through media or content.
While outbound marketing might push digital or offline advertisements to a consumer, inbound marketing attracts consumers through content like blogs, social media posts, or your website.
Does email marketing still work?
Email marketing definitely still works. In fact, many email marketing companies like Constant Contact say email marketing return on investment is $36 for every $1 spent. At WolfPack Advising, we see companies return $100 for every $1 spent with our marketing automation platform.
What is robots.txt?
Robots.txt is a file for machines/robots to indicate which pages on a website should and should not be crawled, indexed, or read.
Having a robots.txt file helps improve search engine optimization so you can indicate to search engines which pages you want to show in search results.
Do I need a blog?
The short answer is yes. Most companies looking to get started in digital marketing should think about having a blog. A blog is a form of inbound marketing that helps with your overall online strategy.
Blogs are so versatile that they can be used for search engine optimization, email marketing, social media marketing, and more.
Choose Your Digital Marketing Agency Wisely
These are the 13 top digital marketing frequently asked questions. Use these questions to help find a digital marketing agency for your business.
At WolfPack Advising, we specialize in digital marketing for home service businesses. Schedule a consultation today to learn more about how we can help.