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Last updated on January 26th, 2024 at 04:18 pm

According to Google, “62% of consumers shopping for a roofing company ran an online search before deciding on a company to use and 80% of potential customers looking for a roofer did not have a single company in mind before selecting one.” This goes to show that ranking highly on search engines is imperative for roofing companies, but this will not simply happen on its own. Let’s check out some roofing SEO tips to help your business rank highly, as well as some practices to avoid.

What is Roofing SEO?

SEO or Search Engine Optimization is a strategy to help your roofing business be more seen online. This can include Local SEO optimization, content creation, on-page SEO optimization, and technical SEO audits.

Local SEO might include Google Business Profile optimization, citation management, and review management. This helps your business get found and show consumers your happy customers.

Content writing, or blogging, helps drive traffic to your website as well as, builds backlinks from other sites to yours.

On-Page Optimization reviews your web pages and optimizes pages for specific search keywords your business would want to be found for.

Finally, technical site auditing is the practice of auditing a website for technical SEO errors and making improvements to the site structure or code.

Why is Roofing SEO Necessary?

According to Backlinko, “The top three Google search results get 54.4% of all clicks.” By not spending time strategizing and working towards ranking within the top three search results, you are missing out on many potential roofing leads.

Roofing SEO – Strategies to Implement

Let’s check out some strategies you can start using to rank more highly!

Informative Content Writing

Blogging is helpful for roofers because the average property owner does not have extensive knowledge of roof care and will need guidance. How can they find help? Online! They can find informational blogs if they have questions they want to be answered. They can also find ways to contact and hire you if they do not want to problem-solve on their own. The first way to gain traffic to your business online is to attract prospects with valuable information. Here is how you can do that!

First, you can focus your efforts on answering the questions your target audience has. This included individuals who may not exactly be ready to hire you just yet. For example, try targeting keywords and questions of individuals looking to work on their roof on their own. Here are a few examples.

  • How can I clean my gutters?
  • How long should a tile roof last?
  • What are the benefits of replacing a roof?

Targeting these questions can give your site authority with Google and Bing. It can also help you gain the trust of those who come in contact with your site such as potential customers. If you give consumers correct and digestible information for free, they are likely to want to hire you when they are unable to complete a more complex roofing job on their own. 

After you have conducted some keyword research, you can begin to optimize your website and web pages for those keywords. To do this, you should optimize the following around your keyword:

  • Image Title
  • Image Alternative Tags
  • Keyword in body text
  • Page Title
  • HTML heading tags
  • Meta-description

Taking on Search Engine Optimization can be a large undertaking and very time-consuming. Consider hiring a roofing SEO agency to help with the process.

Conduct Keyword Research

Next, you can do is focus on improving your business’s search engine optimization (SEO). You can conduct keyword research and find out what your target consumer or audience is searching for. Knowing what prospects are looking for can help you publish content aligned with high-traffic searches.

For example, if you are a roofer in Tampa, FL, you want to target keywords such as…

  • Roof Replacement Near Me
  • Roofing Company Tampa, FL
  • Top Rated Roof Repair in Florida

To learn more about search engine optimization, check out our SEO blog category.

Update & Optimize Your Website Content

Your roofing website should be fully updated, including all plugins, PHP, themes, and content. We recommend getting into a routine of updating your website and completing an audit about once a month. Keeping your site up to date can help improve site speed, security, and overall online presence. Moreover, adding new content gives your site more chances to appear in search engines.

Learn more about how to update your website.

Use Tools To Track SEO Analytics

You should also get into a routine of tracking your website analytics. We recommend using Google Analytics and Google Search Console.

Google Analytics can tell you user insights and trends such as how people are finding your website, how long they are staying, and which pages are most popular.

Google Search Console is a critical platform to see how your website is performing on search engines or where you can make improvements. Search Console has insights like page speed, user experience scores, top keywords, and more.

Use Google Business Profile, Yelp, & Facebook Reviews

If you are a local roofing business, in order to be found well locally, you need to have great online reviews. The most popular review platforms are Google Business Profiles, Facebook, & Yelp. So, focus on getting the most 5-star reviews as you can on those platforms. Your business information on those platforms should also be complete and accurate.

Roofing SEO - Local Search Engine Results for Roofers
Local Search Engine Results for Roofers

To get the most out of Local SEO, consider signing up with a Local SEO plan.

Roofing SEO – Strategies to Avoid

Now that you know what can improve your search result rankings, let’s check out what can impede your progress.

Avoid Taking the Easy Way Out

Don’t try to stuff keywords (plug them in excessively) or pay for backlinks. There are no shortcuts to improving your online presence, and trying to take shortcuts can result in longer detours as your site gets flagged by Google.

Doing SEO the right way involves doing many things right over a prolonged period of time. Any roofing SEO company that promises results in a few weeks is not reputable.

Always refer back to Google’s Search Essentials for questions if something seems suspicious.

Avoid Impatience

Search engine optimization does take a while, and it’s for good reason. If SEO was easy and did not take a while, everyone would be doing it. The thing is the more people that focus on SEO, the harder it gets. Many companies quit SEO after two months of effort, but in reality, it can take anywhere from six months to a year to see results. Stick out your SEO strategy and know that the longer you push further into your SEO journey the less amount of competition you have in the long run.

Avoid Plagiarism

Copying content or using someone else’s content in any way is not going to help boost your website’s SEO performance, in fact, it may have the opposite effect. Search engines like authoritative and original content. In order to rank highly, your content should be original, not plagiarized, and written about something you personally are knowledgeable about.


If you own a roofing company and are considering SEO to up your business growth strategy, use these tips to maximize your efforts. Or, consider hiring a roofing SEO agency to guide you through the process.