Although LAMDeck had a solid reputation in the marine industry for delivering high-quality custom boat decking, it faced a significant challenge in scaling its visibility online. Unlike general home service providers, their niche offering required a much more focused approach to digital advertising. They needed a solution that would not only target boating enthusiasts and vessel owners but also speak to the unique benefits of EVA foam decking, comfort, safety, aesthetics, and long-term value.
Their previous lead generation strategies lacked the precision and performance needed to consistently reach their ideal audience. With competitors dominating general boating and marine keywords, LAMDeck needed a paid search strategy that would elevate their brand, filter out unqualified clicks, and deliver cost-efficient conversions in a particular market. They were seeking more than trafficβthey were after qualified, conversion-ready boat owners across the Tampa Bay area.