Although LAMDeck had a solid reputation in the marine industry for delivering high-quality custom boat decking, it faced a significant challenge in scaling its visibility online. Unlike general home service providers, their niche offering required a much more focused approach to digital advertising. They needed a solution that would not only target boating enthusiasts and vessel owners but also speak to the unique benefits of EVA foam decking, comfort, safety, aesthetics, and long-term value.

Their previous lead generation strategies lacked the precision and performance needed to consistently reach their ideal audience. With competitors dominating general boating and marine keywords, LAMDeck needed a paid search strategy that would elevate their brand, filter out unqualified clicks, and deliver cost-efficient conversions in a particular market. They were seeking more than traffic—they were after qualified, conversion-ready boat owners across the Tampa Bay area.

To address these challenges, we developed a custom Google Search Ads campaign tailored exclusively to LAMDeck’s marine-focused audience. This began with in-depth keyword research to isolate search terms relevant to custom boat decking, EVA foam flooring, and specific vessel types. We structured ad groups based on boat categories and user intent, and wrote ad copy that highlighted key differentiators such as UV resistance, barefoot comfort, and the ability to increase a boat’s value.

We also implemented conversion tracking to monitor quote requests, form submissions, and phone calls, ensuring every ad dollar was tied to performance. Ongoing optimization included bid adjustments for high-performing keywords, negative keyword filtering to eliminate unqualified traffic, and A/B testing of ad creatives. This agile, data-driven approach allowed us to improve performance continuously and zero in on the most profitable segments of their target market.