Standing Out in a Crowded Local Market
Naperville’s home inspection industry is highly competitive, with many established companies vying for visibility. Despite offering premium services like drone roof inspections and detailed reports, Prospective Home Inspections struggled to stand out online. Without strong digital visibility, even highly qualified providers risk being overlooked by serious buyers and real estate professionals.

Inconsistent Leads and Inefficient Ad Spend
Before using GLSA, Prospective experienced inconsistent lead flow that made growth unpredictable. Traditional ad platforms often led to wasted spend on unqualified clicks, with little clarity on what was actually working. They needed a more targeted, cost-effective solution that could reliably attract serious prospects.

We recommended Google Local Services Ads (GLSA) for Prospective Home Inspections because the platform is uniquely designed for service-based businesses. GLSA offers top-of-page placement in search results and a trusted Google Guarantee badge – both of which increase visibility and credibility in a competitive local market. Unlike traditional pay-per-click platforms, GLSA operates on a pay-per-lead model, meaning the business only pays when a potential customer actually contacts them. GLSA provided a streamlined, cost-efficient solution to help Prospective attract more high-quality leads and grow their business with confidence.

We streamlined their budget optimization, made ongoing adjustments, monitored absolute top impression rate, and encouraged Prospective to use our lead intelligence from WhatConverts.

Key Results

• Incredibly efficient lead generation with 339 leads at an average CPL of $24.33
• Strong top-of-page visibility with an 86.41% average absolute top impression rate
• Quoted nearly 10x their spend in tracked months ($62k quoted vs. $8.2k spent)
• Over 3x average return on ad spend where sales were tracked
• Steady growth in quoted value from $3,330 in Apr 2024 to over $13k in Mar 2025

“Working with Wolfpack has been a fantastic experience! As a business owner, it’s essential to have a reliable service provider to handle the behind-the-scenes operations that keep everything running smoothly. Wolfpack has proven to be the perfect choice, delivering quality and dependable support. Their expertise allows me to focus on growing my business with confidence, and I look forward to continued success with their help.”
– Jeff Walters, Owner of Prospective Home Inspections

“We’ve had the pleasure of working with Wolfpack through our company, Prospective Home Inspections, for Advertising, SEO – Pathfinder, and Website Hosting. Their team has been exceptional in managing and maintaining these services, allowing us to focus entirely on delivering quality care to our clients.

From the thoughtful adjustments to our website’s design and informative blog posts by Zoe Morehouse, Ashlyn Haworth and Jenna Gold to the meticulous management of our Google Local Service Ads by Sarah Bryant—helping us maintain an impression rate of over 90%—Wolfpack’s dedication has been evident.

Additionally, thanks to Isabelle Gagnon’s SEO expertise, our business name now has a strong presence across the web. Their attention to detail, commitment to our unique needs, and unwavering support have been invaluable in getting our brand recognized. We couldn’t have done it without them!”
– Alexis Cisneros, Office Manager

Key Results

• Consistent, quality lead generation throughout their 4 months with an average CPL of $22.27
• Incredibly efficient lead generation with 86 leads in a 4 month span
• Strong top-of-page visibility with an 89.98% average absolute top impression rate
• Quoted 16x their spend in tracked months ($31,321 quoted vs. $1,915.25 spent)
• Over 6x average return on ad spend where sales were tracked
• Average monthly sales of $3,333.75