Ace Home Inspections Competes (and Wins) With Smart Google Ads

Ace Home Inspections was founded in 2008 and has been a trusted name in the home inspection industry ever since. In January of 2023, Matt and Sarah Stonesifer acquired the company, bringing a fresh vision while maintaining the same commitment to excellence. With their leadership, Ace has grown significantly without sacrificing quality, serving the Capital Region of New York with the same dedication and professionalism our clients have come to expect.

As a growing inspection business, Ace needed to:

• Gain visibility at the top of Google searches
• Capture and convert quality leads affordably
• Compete with established GLSA advertisers in the area
• Track ROI through actual quotes and sales

To support Ace’s goals, we launched a performance-driven GLSA campaign focused on:

$22.27

Cost-Per-Lead
Region Average: $28-$36

89.98%

Top-of-Page Visibility
Region Average: ~80%

6.96x

Return-On-Ad-Spend
Typical Range: 3x-5x

Key Results

• Consistent, quality lead generation throughout their 4 months with an average CPL of $22.27
• Incredibly efficient lead generation with 86 leads in a 4 month span
• Strong top-of-page visibility with an 89.98% average absolute top impression rate
• Quoted 16x their spend in tracked months ($31,321 quoted vs. $1,915.25 spent)
• Over 6x average return on ad spend where sales were tracked
• Average monthly sales of $3,333.75

January 2025

February 2025

March 2025

April 2025

From January 2025 through April 2025, the average monthly ROAS was approximately 6.96, meaning they earned $6.96 for every $1 spent on advertising during that time. While $6.96 ROAS might not sound extreme at first glance, for home inspections (a service-based, locally competitive industry), that’s a very strong and sustainable return and it’s across real tracked sales, not just quoted values. That number climbs even higher when considering total quoted value, indicating strong potential ROI beyond tracked sales.