With so many companies in such small proximity, all of which are trying to reach the same target audience, sometimes organic search results are not enough to impact your business website traffic. That’s where Google, Yelp, and Bing pay-per-click advertising comes to the rescue.
With over 2,300 Google reviews, Waypoint Property Inspection is a great candidate for paid advertising. This is because once a prospect clicks on their Google search or local ad, they are diverted to a custom-built landing page for their ad. Customers see their nearly 5-star rating and pristine web design and are likely to convert.
In addition, Waypoint utilizes Wolfpack’s lead-tracking software to be able to identify their exact return on investment from these paid ads. Spoiler alert…they have made thousands from PPC ads!