Search Engine Optimization

Why Is A Mobile Friendly Website Important?

By October 19, 2020No Comments
Mobile Friendly Website

These days, many home inspectors use easy website software sites to set up their websites. While these are great starting points, inspectors looking to up their digital marketing game may decide to use WordPress.

While WordPress is a fantastic next step, it can actually hurt you more than help you if you do it wrong…

A common theme I find is home inspectors complete their website themselves, or have inexperienced designers build their site. This ultimately leads to a site that may look okay on desktop, but not on mobile.

Today, we are going to discuss this topic. The importance of mobile friendliness, how you can check if your site is mobile friendly, and then what to do about it.

The Importance of Mobile Friendly Sites

On February 26, 2015, Google officially announce it would be including mobile friendliness as a ranking tool in their Webmaster Central Blog.  As of April 21, 2015, Google did just that. 

To help webmasters be more mobile friendly with their sites Google had also launched a couple of new tools to help, the Mobile-Friendly Test to test a few pages and the Mobile Usability Report to test your entire site.

It’s no surprise Google made mobile friendliness as part of their algorithm. The percentage of people using their mobile device to browse the internet is climbing to new heights (51% in Q2 of 2020).

How Mobile Friendliness Affects Your Site

So, now we know, if you want to rank on Google, you need to have a mobile friendly site.

But, there is more you should know. You should not just have a mobile friendly site. You need to truly think about the user experience on mobile.

Ask yourself these questions when browsing your site on mobile:

  1. How easy is it for potential clients to call me?
  2. How easy is it for potential clients to email me?
  3. How easy is it for clients to schedule online?
  4. Can customers get a quote online easily?
  5. Is my menu mobile optimized so users can find the information they are looking for?
  6. Does the website load quickly? Test it here.

How To Check If Your Site Is Mobile Friendly

So now, you should know the importance of a mobile friendly website.

But, there is a little more than to it than making sure your website can be seen on mobile.

In fact, you need to make sure your menu is adaptive, your buttons are not too close together, and everything is easily readable.

Google makes it easy for you to check if your website is mobile-friendly here.

All you have to do is enter your URL, and Shazam, Google will tell you if that page is mobile friendly or not.

Take It A Step Further

If you want to take it a step further, you can sign your website up with Google Search Console which will allow Google to crawl your website and notify you of mobile errors anywhere on in your domain.

Google Search Console does a lot more, but for the sake of this blog, we will just leave it there.

By clicking the mobile usability function on the left sidebar, you can see that the WolfPack website had a few mobile errors in August that has since been fixed.

Google tells us the reasoning right before the graph too. “Clickable elements too close together” and “content wider than screen”.

Your Turn

I highly encourage you to check your website for mobile functionality using Google’s resources. Sign up for Google Search Console and see what is going on.

Moreover, visit your site on your phone and see how things look to you. Think as a consumer, is your website easy to navigate, call, get a quote, and find the information you might be looking for?

If you need help with setting up your Google Search Console, just reach out to us. We can help you, no cost.

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