How to Get Followers on LinkedIn and Boost Your Network

LinkedIn isn’t just a digital resume anymore. It’s one of the most powerful tools for professional networking, brand awareness, and lead generation – especially for service-based businesses. If you’re wondering how to get followers on LinkedIn and actually turn those followers into connections or clients, you’re not alone.

The platform rewards consistency, authenticity, and meaningful engagement. You don’t need to go viral. You just need to show up strategically and speak to the right audience. Let’s dive into a complete, no-fluff guide to help you get real traction on LinkedIn—without ads or gimmicks.

Optimize Your Profile or Company Page to Convert Visitors into Followers

Before you start posting or connecting with others, make sure your page is ready to impress. People will check out your profile or business page before deciding to follow you. That decision takes just a few seconds, so you want everything to look polished and purposeful.

Here’s how to set up your LinkedIn profile or company page the right way:

• Upload a professional photo or logo
  First impressions matter. Choose a clear, high-quality image. For personal profiles, a friendly headshot with good lighting works best. For company pages, use a recognizable logo that looks good at small sizes.
• Add a branded cover image
  This is valuable real estate. Use this space to showcase your services, tagline, or even a testimonial. For home inspectors, you might feature a happy client, your inspection vehicle, or a visual checklist.
• Craft a keyword-rich headline
  Instead of just listing your title (like “Owner at Smith Inspections”), say what you do and who you help: “Helping New Jersey Homebuyers Avoid Costly Surprises | Licensed Home Inspector.”
• Write a compelling About section
  Speak directly to your target audience. Talk about how you help, what makes your service different, and what kind of clients you serve best. Keep it clear and friendly.
• Customize your LinkedIn URL
  Change your default LinkedIn URL to something short and branded, like linkedin.com/in/johnsmithinspections. It’s easier to share and more professional.
• Add a strong call to action (CTA)
  Let visitors know what to do next—book an inspection, visit your website, or follow your page for tips. A clear CTA guides them to take action instead of scrolling away.

When your page looks credible and clearly communicates value, it becomes much easier to get followers. That’s step one in learning how to get followers on LinkedIn.

Post High-Value Content on a Consistent Schedule

Now that your page is optimized, it’s time to create content. This is where most people give up—but it’s also where the biggest gains happen. If you consistently post helpful, interesting, or relatable content, people will follow you to see more.

To grow your followers, focus on content that adds value to your audience:

• Educational posts
  Share tips that solve common problems. For example, a home inspector might post “3 Things You Should Always Check Before Buying a House” or “What That Musty Smell in the Basement Really Means.” These kinds of posts are helpful and position you as an expert.
• Client stories or behind-the-scenes insights
  People love real-world stories. Share short examples of how you helped a client, what a typical inspection day looks like, or the strangest thing you found in an attic. These stories build trust and humanize your brand.
• Videos and quick tutorials
  Short videos perform well on LinkedIn. You don’t need fancy editing—just good lighting and a clear message. A 60-second clip showing how to spot water damage near windows could earn you engagement and shares.
• LinkedIn articles or newsletters
  If you enjoy writing, try publishing long-form articles or starting a newsletter. LinkedIn often promotes these pieces more heavily. Use them to dive deeper into topics your audience cares about.
• Polls and interactive content
  Want fast engagement? Ask your audience something. Use LinkedIn’s poll feature to start a conversation. For example: “Would you ever buy a home without a full inspection?” Not only does it spark interaction, but it also gets your post in front of more people.

The more consistently you show up with useful content, the more likely people are to follow and recommend you. It’s a long game, but it works.

Engage Authentically to Build Visibility

It’s not just about posting. LinkedIn is a social network, so the key to learning how to get followers on LinkedIn is… actually being social. Engaging with others boosts your visibility and shows you’re part of the community—not just broadcasting messages.

Here’s how to actively participate:

• Comment on relevant posts in your industry
  Don’t just “like” a post—leave a thoughtful comment. Add your perspective, share a related experience, or ask a follow-up question. Your comment might catch the attention of the poster and their audience.
• Tag people or companies when it makes sense
  Mentioning collaborators, clients, or local businesses adds reach. It also encourages people to engage with your post. Just avoid over-tagging—it should feel natural, not forced.
• Reply to every comment you receive
  Whether someone thanks you for a tip or shares their own story, take the time to respond. It keeps the conversation going and shows you value your followers.
• Use DMs to connect—but don’t pitch right away
  When someone follows you or comments on your post, feel free to message them and say thanks. Build a relationship before jumping into a sales pitch. People remember the ones who take the time to connect authentically.

These interactions create momentum. The more people see your name in their feed, the more likely they are to follow and engage with you in return.

Promote Your LinkedIn Presence Beyond the Platform

You probably already have an audience somewhere else. They may follow your business on Instagram, get your emails, or visit your website. Invite them to connect with you on LinkedIn, too.

Here are smart ways to cross-promote:

• Add your LinkedIn link to your email signature
  Every email you send becomes a chance to gain a new follower. Include a line like “Let’s connect on LinkedIn” with a clickable link.
• Include a LinkedIn follow link in your newsletters
  Email subscribers already trust you. A simple mention in your newsletter—“Follow us on LinkedIn for weekly home tips”—can bring in consistent traffic.
• Promote your page on your website
  Use a follow button or a LinkedIn icon in your site’s footer, about page, or blog posts. If someone likes your content, they’ll want to stay in touch.
• Mention your LinkedIn during sales calls or client onboarding
  Let clients know they can find more helpful content by following you. It builds ongoing engagement after the job is done.

Using your existing touch points this way makes it much easier to grow your following with people who already care about your work.

Use Hashtags and Keywords That Boost Discovery

LinkedIn uses hashtags and search terms to decide who sees what. Using the right ones can significantly increase the reach of your posts. This is an essential part of getting followers on LinkedIn—especially when you’re starting out.

Here’s how to do it well:

• Use 3–5 relevant hashtags per post
  Choose a mix of broad and specific hashtags. For example: #HomeInspection (broad), #NapervilleRealEstate (specific), #FirstTimeHomebuyer (audience-based).
• Include keywords naturally in your captions and headlines
  If you’re targeting people searching for “mold inspection tips” or “home maintenance ideas,” make sure those phrases show up in your post.
• Look at what your competitors are using
  See which hashtags appear in posts from other companies in your space. If they’re getting good engagement, those tags might work for you, too.

Using hashtags and keywords consistently helps you attract the right audience—people who are already looking for the kind of insights you offer.

Consider LinkedIn Ads for Strategic Growth

While organic content is powerful, paid promotion can give you a boost—especially when you’re ready to scale faster.

If you’re thinking about LinkedIn ads, keep these ideas in mind:

• Boost a high-performing post
  If one of your posts gets a lot of engagement, put a small budget behind it to reach more people like your existing followers.
• Run a “Follow Us” campaign
  These campaigns specifically promote your company page to a targeted audience, such as real estate agents or homeowners in your area.
• Use custom audience targeting
  You can upload a list of contacts, retarget website visitors, or create lookalike audiences to make sure your ads reach the right people.

You don’t need a big budget—start with $5–$10 a day, test different messages, and track the results.

Watch What’s Working and Adjust Often

LinkedIn gives you access to powerful analytics. Don’t ignore them. Reviewing what’s working helps you stay focused and improve faster. Key metrics to track:

Follower growth
Monitor whether your audience is growing steadily each week. A consistent increase in followers is a good sign that your content and engagement efforts are working.

Post engagement
Pay attention to which posts receive the most likes, comments, and shares. High engagement usually means your content is resonating with your audience—and those are the types of posts you should create more often.

Content type performance
Evaluate how different formats perform. Do your videos consistently get more attention than text-only posts? Are your polls driving more interaction than long-form articles? This helps you focus your efforts where they’ll have the most impact.

Click-through rate (CTR)
Track how often people are clicking the links you share. Whether it’s to your website, a blog post, or a booking page, a high CTR means your audience finds your content valuable enough to take the next step.

Use this data to refine your strategy. Double down on what works. Drop what doesn’t. Small tweaks make a big difference over time.

Avoid Common Pitfalls

Many people try to shortcut the process and end up hurting their brand in the long run. As you grow your presence, it’s important to avoid common mistakes that can slow your progress or damage your reputation. For starters, don’t buy followers. They won’t engage with your content and can make your page look inauthentic. Avoid relying too heavily on automation as well. Overusing auto-DMs or mass connection tools can feel spammy and even get your account flagged.

Engagement matters, so don’t ignore the comments you receive. Every comment is a chance to build a relationship and show your audience you’re paying attention. Also, don’t post once and disappear. Consistency is key on LinkedIn—you need to stay visible to stay relevant. Finally, don’t focus only on selling. People follow those who educate and provide value, not just those pushing services. Share useful tips and insights before asking for business.

Final Thoughts

Learning how to get followers on LinkedIn takes effort—but it pays off. You’re building a network of potential clients, referral partners, and people who trust your expertise. The goal isn’t just more followers. It’s better connections and real business growth.

If you’re a company looking to build your brand, attract local clients, and stand out in a competitive market, LinkedIn can become your secret weapon. And you don’t have to do it alone. Need help building a LinkedIn strategy that brings in leads and grows your following? Contact us today, and let’s create a plan that works for your business.