Search Engine Optimization
John Staz Enviroquest
Enviroquest_logo
Enviroquest struggled with:
  • Minimal historical organic traffic and keyword traction
  • Highly competitive local market dominated by entrenched rivals
  • Website content thin, poorly optimized, and lacking location signals
  • No systematic backlink profile or citation strategy to build authority
To support Enviroquest’s goals, we launched an SEO focus:
  • Technical & on-page overhaul – fixed crawl/index issues, tuned site architecture, rewrote meta-data, and improved internal linking.
  • Local SEO foundation – optimized Google Business Profile, built/cleaned >100 NAP-consistent citations, and created geo-landing pages for every service area.
  • Content engine – published two research-driven blog posts per month targeting long-tail, high-intent queries and FAQs.
  • Authority building – executed a white-hat backlink campaign (industry directories, local partnerships, HARO, guest posts).
  • Monthly video reporting – transparent KPI walk-throughs and iterative strategy adjustments.
+75.5

Positions Improvement
Looking at average keyword ranking

2,374+

Organic Visits/Month
Up from effectively zero

22,000+

Organic Search Sessions
6× more than the next largest channel

Key Takeaways

  • Page-one visibility climbed steadily for 18 months and counting, showing lasting momentum.

  • Organic search now delivers >80 % of all new users, pushing paid spend to an optional, supplementary role.

  • Traffic spikes closely follow new content releases, validating the ongoing blogging cadence.

  • Local pack impressions and calls from Google Business Profile rose in parallel (not pictured), translating rankings into booked inspections.

These results demonstrate how a balanced mix of technical fixes, authoritative content, and local-first optimization can transform a service business’s digital footprint even in a crowded market.

Enviroquest Start-of-SEO-Services
Enviroquest Competitive Analysis

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