Boosting Local Visibility & Leads for Champia Real Estate Inspections

Founded in 1987, Champia Real Estate Inspections has earned its reputation one inspection at a time, over 100,000 and counting. Our certified team combines rigorous attention to detail with decades of field experience to provide clear, actionable insights. Whether it’s a first-time homebuyer or a seasoned investor, our goal is always the same: deliver high-quality inspections you can trust.

Despite providing high-quality inspection services, Champia struggled with online visibility. Their limited digital presence made it hard for potential customers to find them through search engines or local directories. As a result, their strong reputation wasn’t translating into online recognition or customer engagement.

At the same time, competitors dominated search results and listing platforms, drawing in more leads and building stronger brand awareness. Champia, on the other hand, saw low inquiry volume and lacked insight into which marketing efforts were effective, leaving them without a clear path to improve or grow.

Google Local Service Ads: Secured top-of-search placement to connect instantly with local customers through cost-efficient lead-based pricing.

Google Search Ads: Designed targeted campaigns to capture high-intent keywords and manage budgets while learning which search terms converted best.

Microsoft Ads (Bing): Tapped into an underutilized search audience with lower cost-per-click and strong conversion potential.

Data-Driven Reporting: Used Agency Analytics to monitor cross-channel performance and leveraged the WolfPack Lead Center to log lead outcomes, informing budget shifts toward high-performing channels.

Collaborative Optimization: Regular meetings between our specialists and Champia ensured ongoing tweaks to targeting, budget, and campaign mix.

Champia realized measurable improvements across key metrics:

• 💰 Lower cost per conversion
• 📈 Higher conversion rate
• ⬇️ Reduced average CPC
• 🔍 Increased click-through rate

Together, these results led to a more efficient ad spend and a stronger pipeline of qualified inspection leads.