Winning leads for a home-based business can feel like a constant uphill climb—but for leaders using ChatGPT or similar tools intentionally, it doesn’t have to. What if it could even be a little fun? That’s where ChatGPT can help. Helpful for more than just writing content and generating goofy images, AI can help your customers find you when they need you.
From making you more visible with fewer clicks to crafting personalized messages in a snap, discover new ways ChatGPT can attract leads and how you can make it happen.
What Are Citations, and Why Do They Matter?
Citations are online references to your business’s name, address, and phone number (commonly called NAP). Think of them as digital breadcrumbs that help customers—and search engines—find your business.
Platforms like Google Business Profile, Yelp, and Angi use citations to provide accurate information to searchers looking for local services.
When your citations are accurate and consistent across the web, they improve your local SEO. That means your business is more likely to show up in Google Maps or local search results when someone in your area searches for services like yours. Missing or inconsistent citations, on the other hand, can confuse potential customers and hurt your visibility.
Citations are the foundation for local leads. Without them, your business risks being invisible to the very people who need your services.

Getting Your Business in ChatGPT Results
ChatGPT pulls information from online directories, websites, and other public sources. Through its integration with Microsoft Bing, ChatGPT has access to Bing’s search engine data—so, to show up in its results, you’ll need to optimize for those searches as well.
Here’s how you can optimize for local AI-driven searches:
- List your business in key directories—Ensure your business is listed on platforms ChatGPT frequently references, such as Google Business Profile, Yelp, and Angi, as well as directories indexed by Bing.
- Keep your NAP consistent—Your name, address, and phone number should match exactly across every platform to avoid confusing search engines.
- Write keyword-rich business descriptions—Use ChatGPT to craft descriptions that include phrases like “plumber near me” or “best pest control service in [city].” These keywords align with what potential customers are searching for.
- Audit your online presence—Ask ChatGPT to help identify where your business might be missing from important directories or where details might be incorrect.
Don’t forget FAQs. ChatGPT often references FAQs, so add a section to your website answering common questions about your services.
Write clear, concise answers to common customer questions to help customers and increase your chances of appearing in results.

Writing to Attract Leads
Engaging content is one of the most powerful tools for bringing leads to a home service-based industry and using ChatGPT simplifies the process by making it easier to craft blog posts, social media content, and even Google Business Profile announcements.
Here’s how ChatGPT can help you create lead-generating content:
- Write blog posts that address common questions or concerns your customers have. For example, a plumber might write about “5 Quick Fixes for Common Pipe Leaks.”
- Draft social media posts that highlight seasonal tips, share success stories or showcase promotions.
- Create Google Business Profile updates that promote discounts, new services, or glowing customer reviews.
Your content should focus on solving problems or answering questions specific to your audience. If you’re a landscaper, share practical tips for winterizing gardens. If you’re a pest control service, talk about the best ways to prevent infestations during specific seasons.
ChatGPT helps you frame these ideas in a way that’s approachable and relatable, ensuring your content speaks directly to your customers’ needs and keeps your business top of mind.
Responding to Reviews with ChatGPT
Reviews play a huge role in building credibility and attracting leads. Potential customers want to see how you handle feedback—both good and bad.
ChatGPT can make crafting responses easier while keeping them professional and personal.
For positive reviews, thank customers for their support and mention specific details they highlighted. With negative reviews, ChatGPT can help you draft thoughtful responses that acknowledge concerns and offer solutions.
For example:
- Acknowledge the feedback: “Thank you for sharing your experience. We’re sorry to hear about this issue.”
- Provide a solution: “We’d love to make things right—please reach out so we can address this personally.”
Responding to reviews shows customers that you care and are actively engaged in improving their experience.

Optimizing for All Search Results
To stand out online, it’s important to optimize for different kinds of search results. ChatGPT can help with this too.
- Local search: Ensure your Google Business Profile is fully optimized with accurate NAP details, services, and photos.
- Featured snippets: Use ChatGPT to write concise answers to common questions and add them as an FAQ section to your website.
- Voice search: Many users search with conversational queries like “What’s the best pest control service near me?” ChatGPT can help you identify and integrate these phrases into your content.
Meta descriptions are also critical for search optimization. These short descriptions appear under your page link in search results. ChatGPT can craft compelling meta descriptions that summarize your content and encourage users to click on your page.
Other Lead-Gen Strategies Using AI
ChatGPT’s potential doesn’t stop at citations and content. Here are a few more ways it can help you generate leads:
- Email marketing: Use ChatGPT to draft A/B-tested subject lines and personalized email templates.
- Follow-ups: Automate follow-up messages for potential leads to keep them engaged.
- Scheduling: Pair ChatGPT with tools like Zapier to streamline appointment reminders or service confirmations.
Integrating AI with your current systems can save time and make your lead-generation process more efficient.
More Prompt Ideas and Examples
Using ChatGPT effectively to generate business leads starts with providing clear roles and context in the prompts, relevant to your home-based service. The more specific and detailed your instructions, the better the results. According to Google, the first building block of an effecting prompt is the persona you give to the tool!
Take a look at some of these tailored prompt examples, designed to help home service businesses generate leads, optimize their online presence, and engage with customers more effectively.
For Content Creation
- Writing a blog post for a home service business.
Prompt: “You are a professional blog writer for a home service company specializing in HVAC. Write a 700-word blog post titled ‘5 Signs Your Air Conditioner Needs Immediate Attention’ with an engaging introduction, actionable tips, and a call to action for scheduling a service.” - Creating social media content for a pest control business.
Prompt: “Write three Instagram captions promoting spring pest prevention services. Each caption should include a helpful tip, a friendly tone, and a call to action encouraging followers to contact us for a free consultation.” - Drafting a Google Business Profile update.
Prompt: “Draft a short, engaging Google Business Profile update promoting a limited-time discount on our gutter cleaning services. Include a cheerful tone and encourage customers to book soon.”
Review Responses
- Responding to a positive review for a plumbing company.
Prompt: “Write a professional and warm response to a 5-star review from a customer who praised our team for fixing their burst pipe quickly and leaving the work area spotless.” - Handling a negative review diplomatically.
Prompt: “Draft a thoughtful response to a 2-star review from a customer who experienced a delay in our HVAC service scheduling. Apologize for the inconvenience, acknowledge their concerns, and offer a solution to regain their trust.”
Optimizing Citations
- Writing a local business description.
Prompt: “Create a detailed business description for a pest control company in Atlanta, GA, focusing on keywords like ‘pest control near me’ and ‘affordable pest removal in Atlanta.’ Make it concise and customer-focused.” - Auditing citation opportunities for a small business.
Prompt: “Generate a checklist of 10 must-have citation platforms for a plumbing business in Denver, CO, and include tips for ensuring NAP consistency across these directories.”
For FAQs
- Writing FAQs for a landscaping company.
Prompt: “Write five FAQ responses for a landscaping business. Include questions like ‘How often should I aerate my lawn?’ and ‘Do you offer free consultations?’ Keep the answers concise and helpful.” - Creating an SEO-optimized FAQ section for a pest control service.
Prompt: “Draft a clear, SEO-friendly FAQ section for a pest control company, including the questions: ‘How do I know if I have termites?’ and ‘What should I expect during a pest control visit?'”
Email Content Prompts
- Writing an email promoting handyman services.
Prompt: “Write an email subject line and body for a promotional campaign offering $25 off handyman services. Make it engaging, and brief, and include a call to action encouraging recipients to book now.” - Crafting a follow-up email for a lead.
Prompt: “Draft a follow-up email to a lead who expressed interest in deep cleaning services but hasn’t booked yet. Use a friendly tone, highlight the benefits of booking now, and include a link to the schedule.”
Prompts for Real-Time Customer Engagement
- Creating a chatbot script for a plumbing website.
Prompt: “Write a chatbot script for a plumbing company that answers the following questions: ‘What services do you offer?’ ‘Do you provide emergency repairs?’ and ‘How can I book an appointment?’ Keep the tone friendly and professional.” - Designing a chatbot lead-capture prompt for a pest control business.
Prompt: “Write a chatbot prompt for capturing leads on a pest control website. Include a greeting, a question about the visitor’s pest issues, and an offer to schedule a free consultation.”

Writing Better Prompts
- Provide a role and clear goals: Clearly define the task, audience, and tone. For example: “Act as a professional social media manager and write a friendly post caption promoting a spring pest control discount.”
- Add Relevant Context: Provide background or details to guide responses, such as your business type or location. Example: “Create an FAQ section for a landscaping company in Denver.”
- Be Specific: Include exact instructions like format or keywords. For instance: “List 5 blog topics for a home service business, each with a brief description.”
- Refine and Iterate: Adjust prompts if needed to narrow the focus or enhance results. Example: “Rewrite the response to include ‘pest-free guarantee.’”
Conclusion
Generating leads for a home-service-based business doesn’t have to feel like a constant struggle, especially using ChatGpt for its strengths. With it, you have a tool that simplifies the process, helps you stand out online, and connects you with the customers who need your services. The possibilities are endless—and manageable—when you know how to put AI-powered strategies to work for your business.
Want to see how easy it can be to generate leads and stand out in your market? Reach out to Wolfpack Advising today, and let’s make it happen together.