Bentley Home Inspection is a Knoxville-based home inspection company with 28+ years in business and over 65,000 inspections completed across East Tennessee. Serving homebuyers, sellers, and real estate professionals, their success depends on local customers finding and trusting them online before booking an inspection, making strong search visibility essential to continued growth and lead generation.

Company: Bentley Home Inspections
Industry: Home Inspection
Website: bentleyhomeinspection.com

The Challenge

1. Minimal organic visibility and low domain authority

2. Limited keyword rankings with few top-10 placements for high-intent search terms

3. No consistent content or blogging strategy

4. Weak local SEO presence, including inconsistent citations and an under-optimized Google Business Profile

5. Technical site issues impacting crawlability and overall ranking performance

WolfPack Advising implemented a comprehensive SEO strategy designed to strengthen Bentley Home Inspection’s online presence across every digital touchpoint. Our approach combined technical improvements, targeted content development, local optimization, and the strategic use of the client’s broader service ecosystem.

Keyword Research & Local Targeting

We began by identifying high-intent, location-focused keywords relevant to homeowners throughout Knoxville and neighboring Tennessee cities. These insights guided every on-page enhancement and content decision, ensuring the website aligned with the actual terms people were searching. This process also helped us coordinate SEO efforts with the client’s other marketing channels, including advertising campaigns, email marketing, and CRM-based review requests.

On-Page SEO Optimization

To strengthen the site’s clarity and search relevance, we refined metadata, organized header structures, enhanced internal linking, and applied schema markup built for home service providers. These updates improved how search engines understood and indexed each page, supporting both organic visibility and the performance of connected services such as web hosting, advertising, and automated review management.

Consistent Content Strategy

A structured content calendar ensured a steady flow of new, relevant material. Biweekly blog posts provided educational resources on home maintenance, inspection processes, and Tennessee-specific homeowner needs. Alongside this, biweekly location specific landing pages expanded the business’s reach into surrounding markets, improving visibility for additional service areas and increasing the website’s topical authority.

Local SEO Improvements

To improve local search visibility, we optimized the Google Business Profile, cleaned up citations to maintain NAP consistency, and expanded the site with city-specific landing pages. We also leveraged Bentley’s sister companies — Bentley Radon, BW Pest, Santa’s Twinkle, and Titan Commercial Inspections —by linking to these sites where relevant. This created a network of interconnected properties that provided additional topical authority, referral traffic, and cross-brand trust signals in local search.

Technical SEO & Site Health

Technical performance was supported through ongoing audits that addressed crawlability issues, site speed enhancements, broken link cleanup, and proper indexing of all new content. Keeping the website technically sound ensured that search engines could access and evaluate new pages quickly, supporting both SEO and the client’s other marketing infrastructure, including hosting performance and integrated CRM tools.

Ongoing Monitoring & Refinement

Monthly reporting helped us evaluate keyword movement, user behavior, ROI, and site engagement. These insights guided consistent refinement of both content and technical priorities. This continuous monitoring also enabled us to align SEO efforts with the client’s broader digital strategy, ensuring that all connected services —advertising, email marketing, CRM automations, and web hosting, worked together to support long-term organic growth. We also utilized our lead tracking software, which gives us the ability to track exact leads and calculate true ROI from all marketing channels. While Bentley Home Inspection chose not to share specific lead totals or ROI figures publicly, this system provided clear insight into how each part of the strategy contributed to overall growth and conversions.