Driving More Reviews & Visibility for Tampa Bay Septic

Tampa Bay Septic partnered with WolfPack Advising to enhance customer engagement, streamline their review acquisition process, and strengthen their online presence. Through automated review request campaigns, strategic collaboration around Jobber, and direct support on Google Business Profile verification, WolfPack Advising delivered measurable results and lasting impact.

Tampa Bay Septic identified several pain points:

1. Inconsistent Review Collection: They lacked an automated way to follow up with customers post-service, which limited their ability to consistently generate reviews.
2. Jobber Integration Gaps: Online inquiries weren’t seamlessly flowing into Jobber, their operations platform, creating inefficiencies and missed opportunities.
3. Google Business Profile Issues: Two profiles existed for the business, causing confusion. Google also requested proof of business for verification, which delayed visibility and the ability to collect reviews effectively.

1. Automated Review Request Campaigns

• Email 1: Subject: “How’d we do, %FIRSTNAME%?”
  • Sent: 530 emails
  • Open rate: 52.83% (280 opens)
  • Click rate: 8.87% (47 clicks)
  • Click-to-open rate (CTOR): 16.79%
  • Bounce rate: 2.83%
• Email 2: Subject: “Following up on our feedback request”
  • Sent: 499 emails
  • Open rate: 61.12% (305 opens)
  • Click rate: 9.42% (47 clicks)
  • CTOR: 15.41%
  • Bounce rate: 0%

Overall Campaign Performance (Aug 20, 2024 – Sept 14, 2025):

• Total emails sent: 1,029
• Open rate: 56.85%
• Click rate: 9.14%
• CTOR: 16.07%
• Bounce rate: 1.46%
• Unsubscribes: 0.29%

Top engagement links included the feedback page (40–44 unique clicks), website, Instagram, Facebook, and YouTube: all driving customers to engage with Tampa Bay Septic’s brand.

2. Strategic Collaboration

• Jobber: WolfPack worked with Tampa Bay Septic to explore routing online inquiries into Jobber while setting up automated review follow-ups.
• Reviews: WolfPack advised on and implemented strategies for more consistent Google review management.
• Google Business Profile: WolfPack guided Tampa Bay Septic through merging duplicate profiles. Kris personally updated the business tax certificate address and covered the filing fee to finalize verification.

WolfPack Advising’s combined efforts produced strong outcomes:

• Before partnering with WolfPack, the business averaged fewer than 25 Google reviews per year. After launching the review request portal, they skyrocketed to 97 reviews in just 12 months, a 4x increase and their strongest reputation growth to date.
• Consistent engagement across over 1,000 review request emails with open rates above 56%.
• Improved click-throughs to the feedback and review platforms, leading to stronger customer review acquisition.
• A clear path to merging and verifying the correct Google Business Profile, protecting brand consistency and review credibility.
• Operational alignment with Jobber under discussion to further automate and streamline customer follow-up.

Testimonial

“These guys are the best in the business in my opinion. Our work flow has never been more consistent as it is now. The communication is great and they respond to us very quickly.”

, Kris Scanlon, President, Tampa Bay Septic