Local Service Ads

Local Services Ads charge per lead and sit above everything on the page with a verified badge attached. Search Ads charge per click, sit just below, and give you control over the exact keywords, copy, and landing page. Most service businesses should run both: LSAs for the highest-intent local calls, Search Ads for everything those do not cover.

Licensed, insured businesses in Google’s approved categories, with at least five verified Google reviews and a clean background check on the owner or license holder. Home services earn the Google Guaranteed badge. Professional services like legal and real estate earn Google Screened. Google’s category list changes and varies by market, so we confirm your eligibility in the audit before you commit to anything.

There is no flat rate, because it is pay per lead. Lead prices vary widely by industry, competition, and location. What matters is not the lead price, it is what a lead is worth to you once it books, which is what we model in the proposal.

Ad spend is paid directly to the platform and is separate from your management fee. We recommend a campaign budget based on your market, competition, job value, and goals. The proposal confirms the budget and the appropriate Advertising package.

Most businesses complete verification and go live within two weeks. It can stretch to a month or two if documents do not match, usually a business name or address that differs between your state registration and your Google Business Profile. We check and correct those in onboarding to keep it short.

Google runs it through a third-party partner. If it comes back denied, you can often appeal or resubmit depending on the reason. Minor issues are frequently not disqualifying. WolfPack does not see the details, only the pass or fail result, and we guide you through the appeal if there is one.

Google reviews leads automatically and will not charge for ones it catches as low quality or duplicate. For the rest, we rate the lead through Google’s feedback system and Google decides whether to credit it. A bad rating is not a guaranteed refund, so we treat ratings as quality control rather than a refund mechanism. Filed consistently, they improve what Google sends you, which is worth more than the credits.

Proximity to the searcher, your review count and rating, how fast you respond to calls and messages, your business hours, and your complaint history. Most of that sits outside the ad account, which is why we work reviews and response alongside the ads instead of just adjusting budget.

Yes. Google is migrating LSAs out of their standalone dashboard into Google Ads as pay-per-lead campaigns, rolling out through 2026 and into 2027 by category and region. The pay-per-lead model, the badge, and the placements stay. Budgets, bidding controls, and reporting change, and historical reports do not carry over to the new interface. We manage accounts through the transition and pull the history before it goes.

We look at reviews, response time, service areas, categories, and market competition, in that order. Often the fix is not in the ad account at all. In saturated markets, the honest answer is sometimes that LSA volume is capped and the next dollar belongs somewhere else.

Effectively, yes. Google ranks on responsiveness, and a missed call on a pay-per-lead channel is a lead you may still be charged for with nothing to show. If you cannot cover the phone, an answering service usually pays for itself here.

Yes, it is required for advertising clients. It is what makes attribution possible. Without it we would be reporting Google’s lead count instead of your actual customers.

Yes. The account is in your name, you pay Google directly, and the account, reviews, and lead history stay with you if you leave. You also own the ad creative and every piece of content we create for you, since everything is built inside your own account. The only things that stay with WolfPack are call tracking numbers, which are rented, and the ad landing pages we build, because those run on our servers.

They feed each other. Reviews lift both your LSA rank and your map pack position, and organic lowers your blended cost per lead over time. Both report into the same lead tracking so you can compare them honestly.

Basic and Advanced Ads require 30-day cancellation notice. Pro Ads requires a 6-month commitment, followed by 30-day cancellation notice.