Google Search Ads

Pay-per-click ads that appear above and below Google’s organic results when somebody searches a keyword you are bidding on. They put you in front of demand immediately, while SEO builds the visibility that lowers your cost per lead over time. Most businesses need both.

Local Services Ads sit above search results, carry a verified badge, and charge you per lead instead of per click. Search Ads sit just below them, cover far more searches, and give you control over the exact keywords, copy, and landing page. Most service businesses should run both.

Ad spend is paid directly to the platform and is separate from your management fee. We recommend a campaign budget based on your market, competition, job value, and goals. The proposal confirms the budget and the appropriate Advertising package.

Clicks start the day campaigns go live. Useful decisions take longer, usually three to four weeks before there is enough conversion data to optimize on, and around ninety days before an account settles into a steady cost per lead. Anyone quoting you a number in week one is reading noise.

You pay the advertising platform directly from your own account. Management fees are separate from ad spend. Basic Ads is $389/month, Advanced Ads is $649/month, and Pro Ads is $750/month or 15% of ad budget, whichever is greater.

Max Conversions while the account is gathering data, then target cost per acquisition once there is enough of it. If you can share what jobs actually close for, we move to target ROAS and send that revenue back to Google so it favors the keywords producing your best work.

Sparingly, and never as the foundation. Broad match with strong conversion data and a disciplined negative list can find volume you would not have thought to bid on. Broad match on a new account with no data is how budgets disappear. We start tight and open up on evidence.

It can work well and it can quietly harvest branded traffic you were already getting and take the credit. We run it with brand exclusions, controlled assets, and search campaigns in place first, and we report on it separately so you can see what it actually added.

You can point at your site, and it will cost you. A homepage asks a visitor to figure out what to do next, which is the wrong question for someone who just searched for one specific service. A page that matches the ad usually moves conversion rate more than any bid change. Landing pages are included on Advanced and Pro.

We do, in house, along with extensions and landing page copy. Each ad group runs three to four variations tested against each other and refreshed on a schedule.

Weekly search term review and negative keyword work, tight match types, geographic controls, and dayparting where it makes sense. It is unglamorous and it is the single biggest difference between an account that improves and one that just runs.

Yes. We build one campaign per service and per service area, so each region has its own budget, ad copy, and targeting. That is what makes it possible to scale city by city instead of guessing.

Yes. You are the admin, and the account, campaign history, and conversion data are yours. You also own the ad creative and every piece of content we create for you, since everything is built inside your own account. The only things that stay with WolfPack are call tracking numbers, which are rented, and the ad landing pages we build, because those run on our servers.

Yes, it is required for advertising clients. It is what makes attribution possible. Without it we would be reporting on clicks instead of customers.

Yes. We integrate with HubSpot, ActiveCampaign, and Lead Center so leads flow into your CRM automatically for tracking, nurturing, and follow-up.

They feed each other. Paid shows you which keywords convert right now, which tells SEO what to prioritize, and organic rankings lower your blended cost per lead over time. Both report into the same lead tracking so you can compare them honestly instead of by gut feel.

Basic and Advanced Ads require 30-day cancellation notice. Pro Ads requires a 6-month commitment, followed by 30-day cancellation notice.