Google Search Ads
Keyword campaigns that catch demand the moment somebody searches. Built in your own Google Ads account, worked every week, and tracked through to closed revenue.
Advertising
Maximize ROI with PPC, Local Services Ads, and social campaigns: targeted strategy, creative, and full management for more leads.
Certifications & Awards
Certified. Partnered. Recognized.
Certified by the platforms we use to grow your business, and recognized by the ones that vet agencies for a living.
Overview
Ads That Turn Budget Into Booked Jobs
Advertising management is the ongoing work of putting your budget in front of the right people and cutting what does not pay. Setup, targeting, creative, bidding, landing pages, tracking, and weekly optimization, handled as one system.
The platforms make it easy to start and hard to do well. Google will happily spend your budget on broad matches nobody meant to search, and Meta will happily buy you impressions from people who will never call. Left alone, an account drifts toward whatever is easiest to sell you.
Managed properly, paid is the fastest lever in marketing. You can be in front of ready-to-buy customers this month instead of building toward it over two quarters, and you can prove what it produced.
Why WolfPack
Your Account, Your Data, Our Management
You Own the Account. We Manage the Growth. Campaigns get built inside your own ad accounts, with you as the admin, paying the platforms directly. Management fees are separate from ad spend. Basic Ads is $389/month, Advanced Ads is $649/month, and Pro Ads is $750/month or 15% of ad budget, whichever is greater. Your accounts and data stay yours.
We Report ROI, Not Impressions. Impressions and clicks are the easiest numbers to make look good and the least useful for running a business. We track cost per lead, cost per quotable lead, cost per acquisition, and return on ad spend, and we show you the dashboard rather than a screenshot of it.
We Optimize for Lead Quality. Cheap leads that never close are the most expensive thing in advertising. AI transcription and scoring tell us which leads were real, and we feed that back into targeting so the platforms chase the right people. Sometimes that raises your cost per lead and lowers your cost per customer, and we will explain exactly why.
We Know Your Industry. We started in home inspection and pest control and grew into roofing, HVAC, plumbing, electrical, real estate, legal, medical, and other service businesses. We already know what a good lead looks like in your market and what seasonality does to your numbers.
Advertising Doesn’t Live Alone Here. Paid, SEO, your website, and your CRM all report into the same lead tracking. You can compare channels honestly, and a paid lead lands in a follow-up system instead of an inbox.
You Talk to Your Specialist. Direct access to the person managing your campaigns, with weekly updates. No layer in between translating what you asked for.
Why It Matters
Why Optimizing for Sold Jobs Matters
Most ad campaigns are built to get more form fills. Ours are built to get more sold jobs. With Lead Qualification in Lead Center, every lead from your ads is matched to the ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk job it turned into, so you can see the real revenue each campaign brings in.
Those quoted and sold values go back to Google Ads, Microsoft Ads, and Meta as conversion values. Their bidding learns which leads book and which bring in the most revenue, then finds more people like them. Your budget works harder every month.
What We Do
Advertising Services
Learn more about Google Search Ads
Local Service Ads
Google Local Services Ads put you at the top of Google with a verified badge, charged per lead instead of per click. WolfPack handles verification, setup, lead ratings, and optimization.
Meta (Facebook) Ads
Facebook and Instagram campaigns that reach customers before they start searching. Full-funnel creative, real tracking, and an account that stays in your name.
Microsoft Ads
Microsoft Ads reach high-intent searchers on Bing, Yahoo, and MSN with less competition and lower click costs. Built and managed inside your own account.
The Process
How It Works
- 1
Onboarding
We learn the business before we touch a platform. What a good customer is worth, which services you actually want more of, where you can profitably work, and what you have tried before that did not work. We collect access, assets, and brand materials in one pass instead of emailing you for a login every three days.
- 2
Strategic Setup
Keyword and audience research, platform selection, campaign structure, budget allocation, and conversion tracking built before anything goes live. We show you the plan and the targeting first, so nothing launches that you have not seen.
- 3
Creative Build
Ad copy, graphics, and video editing handled in-house, built to match the landing page it points at. Send us raw footage and photos and we will work with what you have. For premium video production we will point you to a partner rather than pretend we do everything.
- 4
Weekly Optimization
Real hands on the account every week: search term and negative keyword work, bid and budget shifts, audience and placement pruning, creative testing, and landing page adjustments. You get an update email and direct access to your specialist, not a support queue.
- 5
Tracking and ROI Reporting
Every lead is tracked and attributed back to the platform, campaign, and keyword that produced it, through Lead Center and the ROI Dashboard, in real time. We report the whole funnel:
- 6
AI-Assisted Optimization
Calls and form leads get transcribed and scored, so we can tell the platforms which leads were actually worth having. That quality data feeds back into targeting and bidding, which is how the account gets smarter instead of just busier. AI does the sorting, a human still makes the calls.
Benefits
Why Choose WolfPack
Smarter Targeting
Reach the Right Audience at the Right Time
Your budget should reach the people ready to hire you. At WolfPack, we use advanced targeting and data segmentation across Google, Meta, Bing, and Yelp to focus your spend on qualified prospects.
Our campaigns are powered by AI insights, audience behavior data, and conversion tracking, so every click has a purpose. With continuous testing and refinement, your ads become smarter over time: driving more leads, higher-quality traffic, and measurable ROI.
Transparent Reporting
Know Exactly Where Your Money Goes
You’ll always know which ads are working. With WolfPack’s transparent reporting, you see precisely how each campaign performs, from impressions to conversions, and where your ROI is strongest.
Our dashboard breaks down performance by channel, ad type, and audience segment, so you always know what’s driving growth. No jargon. No inflated metrics. Just clear data that helps you make better marketing decisions month after month.
Account Ownership
You Control the Account. We Manage the Growth.
Your campaigns, your data, and your results belong to you, and you can see exactly where every dollar goes.
At WolfPack, we set up campaigns directly in your business ad accounts using industry best practices. You’re the admin, you pay Google or Meta directly, and you keep 100% control of your assets and data. Management fees are separate from ad spend. Basic Ads is $389/month, Advanced Ads is $649/month, and Pro Ads is $750/month or 15% of ad budget, whichever is greater. You retain ownership of your campaigns and data.
Conversion Driven
Get More Than Clicks. Get Customers Who Convert
We focus on outcomes, not just traffic. Our approach goes beyond the ad click to ensure every visitor has the best chance of becoming a customer. That starts with high-converting ad copy and visuals built to attract the right audience, paired with optimized landing pages that inspire action.
We integrate your advertising with your CRM and marketing automation tools, so new leads instantly enter automated follow-ups, texts, and nurture sequences. This full-funnel strategy turns ad engagement into measurable revenue: helping your business grow profitably, predictably, and sustainably.
Pricing
Packages & Pricing
Compare campaign coverage and support by monthly advertising budget.
Basic Ads
$389 per month
For ad budgets up to $1,000/month
Ad Campaigns
- Google Local Service Ads
Weekly Optimization
- Local Service Ads
- Invalid Lead Check
ROI Reporting
- Reporting Video
- Real Time Lead Center/Dashboard
- AI Lead Analysis
- Email Support Only
Available Campaign Types
- Google Local Service Ads
Ad Budget
- Up to $1,000/month
Advanced Ads
$649 per month
For ad budgets up to $3,000/month
Ad Campaigns
- Everything in Basic+
- Google Search Ads
- Microsoft Ads (Bing, DuckDuckGo)
- Custom Landing Page
Weekly Optimization
- Everything in Basic+
- Google Search Ads
- Microsoft Ads
ROI Reporting
- Everything in Basic+
- Quarterly Video Meeting
Ad Budget
- Up to $3,000/month
Pro Ads
$750 per month
No ad budget limit
Ad Campaigns
- Everything in Advanced+
- Meta Advertising (FB/IG)
- YouTube Advertising
- Google Display & Shopping
- TikTok/Reddit/X
Weekly Optimization
- Everything in Advanced+
- Meta Advertising (FB/IG)
- YouTube Advertising
- Google Display & Shopping
- TikTok/Reddit/X
ROI Reporting
- Everything in Advanced+
- Monthly Video Meeting
Ad Budget
- No limit
Management fees are separate from ad spend, which you pay directly to the advertising platform.
Meet the Pack
Your Advertising Team
-
Tania Calderón
Advertising Specialist
-
Sarah Bryant
Advertising Team Lead
-
Daneev Imbert
Advertising Specialist
-
Haley Amiott
Advertising Specialist
Case Studies
Results We've Delivered
+291% Quoted Value Increase (Mar 2025 vs. Apr 2024)
Driving Sustainable Growth Through Trusted Paid Advertising
Read case study
Related Reading
From the Blog
Quick Questions
Frequently Asked Questions
Who is WolfPack's advertising management best for?
Businesses that need more leads now and have the capacity to handle them. If your phones could be busier, you have a service area you want to own, and you want every ad dollar tied to an actual lead and job, paid advertising is the fastest lever we have. We manage Google Local Service Ads, Google Search, Microsoft, Meta, YouTube, and more, with weekly optimization and closed-loop lead tracking.
What size of business is this right for?
Solo operators and small teams often start with Basic, built around Google Local Service Ads at up to $1,000/month in spend, a low-risk way to get pay-per-lead calls. Growing businesses move to Advanced ($1,000–$3,000/month) to add Google Search and Microsoft Ads and start owning their market. Multi-location and enterprise brands run Pro ($3,000+/month) across search, Meta, YouTube, Display, and Shopping, often with separate campaigns per location.
What do I need in place before running ads?
A way to answer the phone and follow up quickly, because ads only work if leads get handled. It helps to have a website and Google Business Profile that look trustworthy, since that’s where the click lands. We handle copy, creative, landing pages, and tracking, and all advertising clients use our Lead Center so you can see exactly which campaigns produce revenue.
What goals does advertising move?
Lead volume, speed, and predictability. Unlike SEO, ads can be live within about a month of onboarding, and you control the throttle. Most clients see a clear picture of ROI within three months, and because you own your ad accounts, you keep all the data if you ever leave.
When is advertising not the right first step?
If you can’t take on more work right now, or you don’t have a system to respond to leads within minutes, spend that budget on CRM Automation first so the leads you already get don’t slip through. We recommend at least $500 per platform per month in ad spend so there is enough data to optimize; if that’s outside your budget today, Local SEO and Review Requests are a better place to build momentum.
Which platforms do you manage?
Google Ads, Google Local Service Ads, Microsoft Ads, and Meta Ads across Facebook and Instagram. On the Pro plan we also run YouTube, Google Display and Shopping, TikTok, Reddit, and X.
How much do I need to spend?
Your ad spend is separate from the management fee. Basic Ads supports budgets up to $1,000/month, Advanced Ads up to $3,000/month, and Pro Ads has no ad budget limit. We recommend a budget based on your market, goals, and campaign mix.
Is the management fee separate from my ad budget?
You pay the advertising platform directly from your own account. Management fees are separate from ad spend. Basic Ads is $389/month, Advanced Ads is $649/month, and Pro Ads is $750/month or 15% of ad budget, whichever is greater.
Do I own my ad accounts?
Yes. You are the admin on your ad accounts and you own the campaign data and history. You also own the ad creative and every piece of content we create for you, since everything is built inside your own account. The only things that stay with WolfPack are call tracking numbers, which are rented, and the ad landing pages we build, because those run on our servers.
How long until ads are running?
The first month is onboarding and setup. Ads can launch sooner, and occasionally take longer depending on platform verification and how fast we can get assets and access. Local Service Ads in particular depend on Google’s verification timeline.
What do I need before we start?
An active website, and a Google Business Profile if you want Local Service Ads. Local Service Ads also require license and insurance verification, a background check, and at least five reviews on your profile.
Who writes the ads and makes the creative?
We do. Copywriting, ad builds, graphic work, and video editing are all handled in-house. Send us raw photos and footage and we will use them. Custom video production or development work beyond that carries additional fees.
Do you do retargeting?
Yes, primarily through Meta, aimed at people who visited your site and did not convert. It is usually some of the cheapest conversion volume in an account.
How do you use AI?
For transcribing and scoring calls and leads, and for bidding and optimization support. It tells us which leads were actually worth having so we can feed quality data back to the platforms. A human still reviews and makes the decisions.
Do I need Lead Center?
Yes, a Lead Center subscription is required for advertising clients. It is what makes attribution possible, and without it we would be reporting on clicks instead of customers.
How does this work with my SEO?
They feed each other. Paid data shows which keywords convert now, which tells us what to prioritize organically, and organic lowers your blended cost per lead over time. Both report into the same lead tracking so you can compare them honestly.
What industries do you work with?
We started in home inspection and pest control and now work with roofing, HVAC, plumbing, electrical, lawn care, real estate, legal, medical, bookkeeping, e-commerce, and other service businesses.
How long is the commitment?
Basic and Advanced Ads require 30-day cancellation notice. Pro Ads requires a 6-month commitment, followed by 30-day cancellation notice.
