Build Your Career With the Pack

We are looking for an enthusiastic, detail-oriented SEO Specialist to join our growing servicing team. You will optimize client websites and Google Business Profiles to improve search rankings, drive organic traffic, and support each client’s marketing goals. The role covers on-page and technical SEO, AI-search optimization, keyword research, blog writing, monthly reporting, and regular client communication. This is a full-time, hourly position with bonuses tied to measurable results and room to grow within the company.

This is a hybrid position based in the Tampa Bay area. Some on-site time is required for orientation, training, and team gatherings.

SEO and AEO strategy and implementation

• Fully onboard new clients to our SEO tools.
• Optimize Google Business Profiles and manage client citations.
• Conduct keyword research to identify optimization opportunities.
• Optimize website content, metadata, and structure to align with SEO best practices.
• Execute on-page and technical SEO strategies to improve website performance.

Client communication, performance monitoring, and reporting

• Track SEO performance with Google Analytics, Google Search Console, and Semrush.
• Create regular reports covering traffic, rankings, and key metrics, and recommend adjustments based on the trends you see.
• Record monthly reporting videos that explain KPIs and campaign performance to clients.
• Communicate with clients by email, phone, and Google Meet to answer questions, share updates, and suggest improvements.
• Coach clients on best practices for getting more out of their website.

Content writing and SEO blog production

• Use keyword research tools to find informational keywords (keyword difficulty of 30 or less, search volume of 150 or more) relevant to each client’s industry.
• Write and format two SEO-optimized blog posts per month per client, following best practices for headers, internal and external links, metadata, and readability.
• Make sure every post passes Yoast SEO and readability checks before it is published.
• Use AI tools as a starting point when helpful, while keeping every piece unique and high-performing.
• Create supporting blog graphics or coordinate with the design team as needed.

Innovation, collaboration, and continuous improvement

• Explore new search processes and improvements, with a focus on AI search (AEO and GEO).
• Work with the content and development teams to make sure SEO guidelines are met, and assist with link-building and outreach.
• Participate in team meetings, contribute to strategic discussions, and collaborate on projects that move the department forward.
• Stay current on industry trends, algorithm updates, and SEO best practices, and complete certifications and online trainings.
• Adapt to new tools and technologies, and assist with other digital marketing tasks as needed.

• Tampa Bay area resident. This is required for the hybrid schedule, in-person orientation, and occasional team events.
• At least one year of hands-on SEO experience.
• A solid understanding of SEO principles and techniques.
• Working knowledge of WordPress, Google Business Profiles, and similar platforms.
• Familiarity with Google Analytics, Google Search Console, and Semrush or Ahrefs.
• Strong attention to detail and analytical skills.
• Fluent, articulate writing and communication skills, including the ability to lead client meetings and phone calls.
• Effective organizational abilities.
• Adaptable in a fast-paced environment and current on how search is changing.

Preferred: familiarity with the industries we serve, such as home services, healthcare, legal, and wedding vendors.

Every role at WolfPack has a scorecard, so you always know what success looks like. For this role, the key metrics are:

• Client communication and onboarding. Respond to client inquiries within 24 hours, onboard every new client within 30 days of contract signing with the correct scope of work, and maintain a client satisfaction rating of 95 percent or higher.
• Weekly task completion. Complete 95 percent of assigned weekly tasks (citations, keyword research, on-page optimization, and more) without errors, and submit 100 percent of them on time or reschedule with management approval.
• Monthly reporting. Deliver accurate, actionable monthly reports by the fifth business day of the following month, each with at least two recommendations to improve client performance and clear communication of client KPIs.
• Online performance growth. Move 75 percent of target keywords into the top 10 positions within six months, and work with clients to improve website conversion rates within three months.
• Retention and upsell opportunities. Keep churn below 5 percent by delivering consistent value and addressing concerns proactively, and identify one to two upsell or cross-sell opportunities per client each year.
• Productivity and efficiency. Use Google Analytics, Semrush, and HubSpot to track and report on performance efficiently, and follow all standard operating procedures for SEO campaigns and client reporting.

Florida is an at-will employment state, and all new hires complete a 90-day probationary period.

A typical day for an SEO Specialist looks like this:

• 8:00 to 9:00 AM: Review email and communications, and prioritize the day’s tasks.
• 9:00 AM to 12:00 PM: Weekly tasks and scheduled work.
• 12:00 to 1:00 PM: Lunch.
• 1:00 to 3:00 PM: Weekly tasks and scheduled work.
• 3:00 to 4:00 PM: Open block for client meetings as needed.
• 4:00 to 5:00 PM: Close out remaining emails and calls, and prep for the next day.

Standing meetings: the weekly servicing traction meeting on Tuesdays, the weekly web and SEO meeting on Thursdays, and a monthly all-team meeting.

• $23 per hour, full-time. Candidates with experience may be eligible for a higher starting rate.
• Raises and bonuses are revisited quarterly based on measurable performance improvements, such as service performance and client retention. Not guaranteed.
• Schedule: Monday through Friday, 8 AM to 5 PM.
• Health, vision, and dental insurance.
• 401(k) with a 1:1 match up to 3% after one year of employment, with the option of a 3.5% match on a 4% contribution.
• 80 hours of PTO per year, and more.
• Opportunities for career development and advancement within the company.

If you are a detail-oriented, self-motivated individual with a passion for search, we would love to hear from you. Apply today and help our clients get found online.

We are looking for an experienced, full-time CRM Specialist to join our servicing team. You will set up, maintain, and optimize CRM accounts in two core platforms: our white-labeled version of ActiveCampaign for clients, and HubSpot for our internal and sales teams. You will also build and maintain the Zapier integrations that connect those systems to the tools our clients run their businesses on. This role is for someone who already has hands-on experience building in these platforms, communicates clearly with both technical teammates and non-technical business owners, and has a passion for process improvement. Expect to ramp quickly and be owning client accounts within your first 30 days.

This is a hybrid position based in the Tampa Bay area. Some on-site time is required for orientation, training, and team gatherings.

CRM setup and management

• Onboard clients into ActiveCampaign and assist with integrations such as SMS, forms, and automations.
• Build and maintain automation templates tailored to client industries such as home inspection and pest control.
• Set up SMS campaigns and workflows.
• Build list segmentation and design email marketing templates.
• Draft and send custom client email marketing campaigns and newsletters.

Client communication and training

• Respond to client questions through screen-recorded video walkthroughs, email, chat, phone, and Google Meet.
• Translate technical CRM concepts into plain-language guidance for non-technical business owners.
• Provide occasional software demos in collaboration with the sales team.
• Lead CRM trainings and support meetings for clients, and offer personalized guidance on best practices and troubleshooting.
• Maintain documentation for common issues and workflow templates.
• Answer incoming client phone calls.

System integration and automation

• Build and maintain multi-step Zapier integrations (filters, paths, formatters) connecting ActiveCampaign, HubSpot, SMS tools, forms, and client scheduling and field software such as ISN and FieldRoutes.
• Monitor, troubleshoot, and document failed Zaps and integration errors.
• Identify areas for automation and CRM strategy improvements.
• Use AI tools such as Claude Code to speed up workflow building and documentation.

Internal HubSpot support and team collaboration

• Build and maintain HubSpot workflows, pipelines, properties, and reports for the internal and sales teams.
• Support the sales team’s day-to-day HubSpot usage and keep contact and deal data clean.
• Participate in weekly team and department meetings and contribute ideas for department growth.
• Help develop and standardize scalable CRM practices, explore third-party integration opportunities, and assist with other digital marketing tasks as needed.

• Tampa Bay area resident. This is required for the hybrid schedule, in-person orientation, and occasional team events.
• At least two years of hands-on CRM administration experience (three or more preferred), including building automations, pipelines, and segmentation you owned, not just used.
• Hands-on HubSpot experience: CRM, workflows, properties, and pipelines.
• Zapier required: at least one year building multi-step Zaps with filters, paths, and formatters.
• Experience supporting clients or end users directly.
• Comfortable moving between client support, internal collaboration, and live demos in the same day, adjusting tone and channel for each.
• Tech-savvy and open to learning new tools and integrations.
• Strong written and verbal communication skills.
• Patient and solutions-oriented with a desire to assist others.

Preferred: ActiveCampaign experience, a HubSpot certification (or willingness to complete one within your first 90 days), familiarity with the home services industry such as home inspection, pest control, HVAC, and plumbing, and experience with Make.com or similar automation tools in addition to Zapier.

Every role at WolfPack has a scorecard, so you always know what success looks like. For this role, the key metrics are:

• Client CRM setup turnaround. New client CRM and review request accounts live within 10 business days of contract signing.
• Support responsiveness. First response to CRM support questions within 24 business hours, and 80 percent or more of tickets resolved within 3 business days.
• Integration reliability. Zero unmonitored Zaps, and failed Zaps or integration errors resolved and documented within 2 business days.
• Client satisfaction. 90 percent or higher satisfaction on post-demo and support follow-up surveys.
• Automation and HubSpot builds. At least one reusable automation template and one internal HubSpot workflow or report built or improved each quarter.
• Data integrity. Monthly audits of client and internal CRMs with zero unresolved data integrity issues, and a hygiene audit score of 90 percent or higher.
• Client retention. 95 percent or higher annual retention across your CRM accounts.

The competencies we look for in this role: technically proficient, solution-oriented, an excellent written and verbal communicator who pivots style to the audience, detail-focused and process-driven, adaptable under feedback and change, self-motivated and eager to learn, strong at time management and prioritization, and patient and empathetic in client-facing work.

Florida is an at-will employment state, and all new hires complete a 90-day probationary period.

A typical day for a CRM Specialist looks like this:

• 8:00 to 9:00 AM: Review email and communications, and prioritize the day’s tasks.
• 9:00 AM to 12:00 PM: Scheduled CRM and integration work.
• 12:00 to 1:00 PM: Lunch.
• 1:00 to 3:00 PM: Scheduled CRM and integration work.
• 3:00 to 4:00 PM: Open block for client meetings and trainings as needed.
• 4:00 to 5:00 PM: Close out remaining emails and calls, and prep for the next day.

Standing meetings: the weekly servicing team meeting on Tuesdays, the weekly department collaboration meeting on Wednesdays, and a quarterly all-team meeting.

• $23 per hour, full-time. Candidates with experience may be eligible for a higher starting rate.
• Raises and bonuses are revisited quarterly based on measurable performance improvements, such as setup turnaround, ticket resolution time, and client retention. Not guaranteed.
• Schedule: Monday through Friday, 8 AM to 5 PM.
• Health, vision, and dental insurance.
• 401(k) with a 1:1 match up to 3% after one year of employment, with the option of a 3.5% match on a 4% contribution.
• 80 hours of PTO per year, and more.
• Opportunities for career development and advancement within the company.

If you are a tech-loving, self-motivated individual with a passion for growth, we would love to hear from you. Apply today and help our clients get more from every lead.