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Technical SEO

Technical SEO that gives search engines a site they can crawl, read, and trust.

Cate Cole, SEO SpecialistRhiannon Kissel, SEO SpecialistClaire Hughes, SEO Specialist

Platform Partner

Semrush Agency Partner

See what our Semrush partnership means for you

  • Semrush Agency Partner

Overview

A Site Search Engines Can Crawl, Read, and Trust

Technical SEO is the work that makes your website easy for search engines to crawl, index, render, and trust. It has nothing to do with what your content says and everything to do with whether that content ever gets seen.

Think of it as the difference between having a good answer and being able to deliver it. Your content is the answer. Technical SEO is the plumbing that gets it to Google, to the AI engines, and to the customer on a phone with two bars of signal.

It covers the parts of your site most people never look at: how fast pages load, which pages get indexed, whether duplicate versions are competing with each other, how your pages link to one another, and whether your markup tells search engines what they are looking at.

SEMRush Technical SEO Optimization Site Health Score And AI Search Health

Why WolfPack

Fixes You Can See Before and After

We Show You the Before and After. Every fix gets verified with a recrawl and benchmarked against where you started. You see the number move, or you hear why it did not. Nobody hands you a “site health score” that quietly stays the same for a year.

We Actually Do the Work. Plenty of agencies deliver a technical audit and leave the implementation to you. The audit is the easy part. We fix it, document what changed, and re-test.

We Know WordPress. Most of our clients are on WordPress, and so is most of our work. That means fixes done natively inside your site rather than a stack of plugins papering over the problem. We support other platforms too, and we will tell you upfront where the limitations are.

We Track It to Revenue. Technical work is easy to hide behind jargon. We connect GA4, Search Console, and our lead tracking platform to your CRM, so the report shows organic leads and revenue alongside the technical gains.

You Own Everything. Your site, your hosting, your accounts, your data, and every fix we make. Month to month by default, so we earn the next one every month, and annual agreements come at a discounted rate if you’d rather lock in the savings.

Improvement in Core Web Vitals Through Technical SEO Efforts

The Process

How It Works

  1. 1

    Full Technical Audit

    We crawl your entire site and pull data from SEMrush, Google Search Console, PageSpeed Insights, and GTmetrix, so nothing depends on a single tool's opinion. You get a documented list of what is broken, what it is costing you, and how hard it is to fix.

  2. 2

    Prioritized Strategy

    Not every issue is worth fixing. We rank findings by impact against effort and give you a plan in plain English, so you can see what we are doing first and why it matters more than the rest.

  3. 3

    Fixes and Optimization

    We implement, starting with the highest-impact items. Most of our work is WordPress-native, so fixes happen inside your site rather than through a pile of third-party patches. Everything we change gets documented.

  4. 4

    Developer Coordination

    When something needs code-level work or touches a custom build, we work with your developer directly, or handle it in-house if you do not have one. You are not stuck translating between us and someone else.

  5. 5

    Recrawl and Verification

    We re-crawl and re-test to confirm the fix actually landed, with before-and-after benchmarks. If a change did not move the number, we say so and try something else.

  6. 6

    Monthly Maintenance

    Sites break as they grow. Automated weekly crawls flag new issues, and we handle hands-on optimization every month, so you are not paying to fix the same problems again in a year.

Benefits

Why Choose WolfPack

Better Rankings

Technical Fixes That Directly Improve Crawlability, Indexing, and Search Visibility

Strong rankings start with a strong technical foundation, and we go well beyond surface-level fixes like 404 errors. Rankings rely heavily on crawlability, indexing, site architecture, Core Web Vitals, and how efficiently search engines can understand and process your website. By optimizing your speed, structure, internal linking, schema, sitemaps, and overall technical health, we help search engines trust your site and reward it with stronger organic visibility. These improvements compound over time, creating a durable foundation that supports every piece of content you publish.

Because we continuously monitor your site with weekly crawls and monthly hands-on technical maintenance, we catch issues early, before they affect performance. This proactive approach prevents ranking drops, restores lost visibility, and ensures your site stays aligned with Google’s evolving standards. The result is not just higher rankings but more stable, predictable search performance across all of your most valuable pages.

Faster Web Speeds

Speed, Core Web Vitals, and UX Improvements That Boost Conversions

A slow site doesn’t just hurt SEO. It kills conversions. If your pages load slowly or fail Core Web Vitals, users bounce before they even engage, and Google pushes your competitors above you. We focus heavily on optimizing performance using PageSpeed Insights, GTmetrix, Cloudflare, and our proven WordPress tech stack. From image compression to script optimization, caching, media delivery, and mobile responsiveness, we eliminate speed bottlenecks and create a faster, smoother browsing experience for every visitor.

Our speed enhancements aren’t band-aid fixes. They’re done with a long-term framework that prevents regressions, especially important on WordPress sites where plugin updates can slow things down without warning. By improving load time, responsiveness, and visual stability, your site becomes more enjoyable to use AND more likely to convert visitors into leads. Faster sites rank better, retain more traffic, and deliver meaningfully higher ROI.

Health & Stability

A Clean, Error-Free Website That’s Built to Scale Smoothly

Our ongoing technical maintenance keeps your website clean, stable, and structurally sound as it grows. Weekly automated SEMrush crawls catch issues like broken links, duplicate content, indexing conflicts, redirect chains, and mixed content early, and monthly technical fixes keep small issues small.

If an issue requires deeper development work, you get clear action plans, recommendations, and optional dev support to resolve theme-related or code-level issues. This keeps your digital infrastructure healthy, protects your SEO progress, and ensures your website scales smoothly as you expand, add content, or launch new service areas.

Future Proof

Technical Standards That Keep You Ahead of Google Updates and AI Search Engines

Search algorithms and AI-driven engines now evaluate technical signals more aggressively than ever: site quality, speed, structured data, accessibility, and mobile performance all directly influence rankings and inclusion in AI search results. By maintaining strong technical hygiene, you protect your site from unpredictable algorithm changes and ensure it consistently meets the standards Google prioritizes for trusted, authoritative websites.

We take a proactive, future-focused approach. Our ongoing monitoring, re-crawls, and monthly optimizations keep your site aligned with best practices as they evolve. Whether it’s adapting to Core Web Vitals updates, improving your schema footprint for AEO, or restructuring content architecture for better semantic understanding, our technical SEO ensures your site remains competitive no matter how search evolves.

Pricing

Packages & Pricing

Compare local search, content, and AI visibility support.

Basic

From $389 per month

Setup & Onboarding

  • Google Business Profile Optimization

Local SEO

  • Citation/Listing Management
  • Review Management: AI Review Replies
  • Review Management: Review Protection
  • Map Position Tracking: 5 Keywords
  • Map Position Tracking: 3 Competitors

Reporting

  • Video Report
  • PDF Report
  • Exact ROI Tracking Available
  • Email-Based Support Only

Advanced

Included

  • Everything in Basic +

Setup & Onboarding

  • Google Analytics Setup & Optimization
  • Google Search Console Setup & Optimization
  • Keyword & Content Optimization
  • Content Audit

SEO & AEO

  • OnPage SEO Optimization (1 Per Month)
  • Blog Post (1 Per Month)
  • Technical SEO Monitoring & Optimization
  • Position Tracking: 50 Keywords
  • Position Tracking: Competitor Analysis
  • Position Tracking: Google/Bing

Reporting

  • Video Report
  • PDF Report
  • Exact ROI Tracking Available
  • Quarterly Strategy Video Call (60min)

Pro + AI

Included

  • Everything in Advanced +

Setup & Onboarding

  • AI Prompt Analysis
  • AI Competitor Gap Analysis

SEO & AEO

  • OnPage SEO (x2 Per Month)
  • Blog Post (x2 Per Month)
  • AI Brand Analysis & Optimization
  • Position Tracking: 100 Keywords
  • Position Tracking: Competitor Analysis
  • Position Tracking: Google/Bing

AI Brand Analysis & Optimization

  • AI Brand Analysis
  • AI Brand Optimization
  • Prompt Optimization & Visibility Scoring: ChatGPT
  • Prompt Optimization & Visibility Scoring: Gemini
  • Prompt Optimization & Visibility Scoring: Perplexity & More

Reporting

  • Video Report
  • PDF Report
  • Exact ROI Tracking Available
  • Monthly Strategy Video Call (60min)

Pricing starts at $389 per month and can be customized based on your needs.

Meet the Pack

Your Technical SEO Team

  • Rhiannon Kissel

    Rhiannon Kissel

    SEO Specialist

  • Cate Cole

    Cate Cole

    SEO Specialist

  • Claire Hughes

    Claire Hughes

    SEO Specialist

  • Abbie Clemons

    Abbie Clemons

    SEO Specialist

Case Studies

Results We've Delivered

Related Reading

From the Blog

Quick Questions

Frequently Asked Questions

What is technical SEO, in plain English?

It is everything that determines whether search engines can find, read, and trust your website. Speed, crawling, indexing, site structure, duplicate pages, redirects, and markup. Content is what you say. Technical SEO is whether anyone gets to hear it.

How do I know if I have technical problems?

Common signs: rankings that stall no matter how much you publish, pages missing from Google, slow load times, or a Search Console account full of errors nobody has looked at. The audit tells you for certain, and it is the first thing we run.

Is technical SEO a one-time fix or ongoing?

Both. The initial cleanup is a project with a clear end. Keeping it clean is ongoing, because sites accumulate issues as pages get added, plugins update, and content changes. We run automated crawls weekly and hands-on optimization monthly.

Do you work on platforms other than WordPress?

Yes, though WordPress is where we are strongest and where most of our clients live. On other platforms we will be upfront about what can and cannot be fixed, since some hosted builders limit what anyone can change.

Can you help with a website migration or redesign?

Yes, and this is the best time to involve us. Migrations are where sites lose years of rankings overnight, almost always from redirects and structure handled after the fact instead of before launch.

Will this speed up my site?

Usually significantly, and that is often the most visible win. How far we can go depends on your hosting, theme, and plugin load, and we will tell you in the audit what is realistically achievable and what would require a rebuild.

Does technical SEO help with AI search?

Yes. AI engines favor sites they can parse cleanly and structured data they can read. Clean architecture and proper schema are the foundation the AEO work is built on, which is why we do not sell them as separate strategies.

Do I need technical SEO if I already have someone doing my content?

If your content is not ranking, this is the first place to look. Content and technical work compound together, and content on a broken foundation is the most common way businesses waste an SEO budget.

How long is the commitment?

Your choice. Month-to-month is the default, so we earn your business every month. If you’d rather commit for the year, annual agreements come at a discounted rate. Standalone audit and fix projects are also available.

Reviews

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