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Search Engine Optimization

Boost visibility and leads with SEO and Answer Engine Optimization: optimized content plus local and technical SEO for top rankings.

Cate Cole, SEO SpecialistRhiannon Kissel, SEO SpecialistClaire Hughes, SEO Specialist

Platform Partner

Semrush Agency Partner

See what our Semrush partnership means for you

  • Semrush Agency Partner

Overview

Visible in Google, Cited by AI

Search Engine Optimization (SEO) is the work that gets you ranking in Google: a technically sound site, content that answers real searches, and authority that builds over time.

Answer Engine Optimization (AEO), sometimes called AI Engine Optimization, is the newer half. AI tools do not return ten blue links. They return one answer, assembled from sources they trust. AEO is how you become one of those sources.

They are not competing strategies. The same foundation feeds both: clean structure, clear answers, and content that proves you know what you are talking about. The difference is how you format it and where you check whether it worked.

AI Visibility for Websites Example

Why WolfPack

SEO Tracked to Revenue, Built In-House, Owned by You

We Track Revenue, Not Just Rank. Most agencies send you a report full of rankings and traffic. Those numbers can go up while your phone stays quiet. We connect GA4, Search Console, and our own lead tracking platform to your CRM, so you see organic leads, qualified leads, and closed revenue against what you spent.

We Do Our Own SEO, With the Same Team. Before you trust an agency with your SEO, look at theirs. The specialists who would run your account are the same people who run ours, using the same process on this page. Organic is where a large share of our own new business comes from, which means our SEO is not a side project we neglect while we bill clients. It is how we eat.

White-Hat Only. We do not buy backlinks, spin content, or run any of the tactics that get sites penalized. Every gain is built on real technical work and real content, which is why it holds when the next algorithm update lands.

US-Based, In-House Team. Strategy, content, and execution all happen in-house. You are not getting a rotating cast of freelancers or content written by someone who has never heard of your industry.

Full Transparency and Full Ownership. Your site, your analytics, your accounts, your content, your data. All of it stays yours. Plans are month-to-month by default, so we earn the next month every month, and if you would rather lock in a lower rate, annual agreements come at a discount.

Claude AI Search Results for Home Service Through AEO

What We Do

Search Engine Optimization Services

AI Engine Optimization

Get cited in ChatGPT, Gemini, Grok, Claude, and Perplexity. WolfPack audits your AI visibility, then builds the authority that earns the citation.

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Content Writing

Engage your audience with professional content writing: blogs, web pages, and copy tailored to your brand and goals.

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Local SEO

Win the map pack in every town you serve. Google Business Profile, citations, NAP consistency, and local pages, tracked all the way to leads.

Learn more

The Process

How It Works

  1. 1

    Discovery and Audit

    We start by learning the business, not the website. What a good customer is worth to you, which services you actually want more of, which service areas you can profitably serve, and who you keep losing jobs to.

  2. 2

    Technical Foundation

    Content cannot outrun a broken site. We fix architecture and URL structure, speed and Core Web Vitals, indexation and crawl waste, internal linking, and schema markup, so both Google and the AI engines can read your site cleanly.

  3. 3

    Keyword Strategy and Content Mapping

    We turn the keyword research into a build plan: which pages you already have and need to improve, which pages do not exist yet, and how they connect. Everything gets organized into topic clusters, so a service page, its location pages, and the blog posts around it all reinforce each other instead of competing.

  4. 4

    Content and On-Page Execution

    Our U.S. team writes and optimizes to the roadmap. Existing pages get rewritten and restructured. New service pages, location pages, and blog posts get built against live SERP data, with the titles, headers, internal links, and schema handled.

  5. 5

    Local and AI Visibility

    Local and AEO run alongside the content work. That means Google Business Profile optimization and posting, citation and listing cleanup, review signals, and location pages on the local side, and prompt tracking, citation monitoring, and content restructuring on the AI side.

  6. 6

    Tracking, Reporting, and ROI

    GA4, Search Console, and our lead tracking platform connect to your CRM, so every organic lead ties back to the keyword and page that produced it. Then we report on organic leads, qualified leads, cost per lead, and closed revenue, with rankings as an input rather than the scoreboard.

  7. 7

    Continuous Optimization

    We start from the revenue outcome and work backward to find the friction. A page that ranks but does not convert, a service that generates cheap leads that never close, a competitor who just moved, an algorithm update that changed the rules, a new question people started asking the AI engines.

Benefits

Why Choose WolfPack

Real ROI Tracking

Know Exactly What You Get From SEO With Real Leads, Real Revenue, and Real ROI

You’ll see exactly what SEO earns your business, not just where you rank. We track every organic lead from first touch through qualification and closed revenue using GA4, Search Console, our Lead Tracking platform, and CRM integrations. Whether you want cost per lead, cost per qualified lead, cost per acquisition, or total revenue vs. SEO investment, we show you the true outcome of every dollar you spend. No guesswork, no vanity metrics, just clear, data-backed visibility into what’s working and where opportunity is growing.

This performance-first system is powerful because it blends estimated visibility (from SEMRush and our SEO tools) with real-world results. You see your share of voice increasing. You see your AI engine visibility expanding. And you see how that visibility translates into leads and revenue. Most importantly, if something drops, traffic, lead type, conversions, or revenue, we reverse-engineer the cause and fix it fast. When you invest in SEO with WolfPack, you finally understand your ROI with complete certainty.

Transparency

Full Transparency, Clear Communication, and Complete Ownership of Every Asset

We built WolfPack around full transparency and full ownership. You own everything: your website, analytics, accounts, content, data, and all assets we create. Every campaign is built inside your accounts, not ours, and we give you unrestricted access to everything. You’re the admin, you’re the owner, and nothing is ever hidden from you.

On top of that, our communication standards are extremely high. You always know what we’re doing, why we’re doing it, and how performance is trending. We operate month-to-month with optional annual discounts: not because we have to, but because we retain clients by performance, not contracts. With WolfPack, you get a true partnership grounded in clarity, honesty, and complete transparency from day one.

US Based Team

Work With a Skilled, U.S.-Based Team Focused on Quality, Expertise, and Execution

Every strategy, every piece of content, every site improvement, and every performance analysis is handled by our in-house U.S.-based team. No outsourcing overseas, no freelancers cycling through your account, just experienced professionals who specialize in technical SEO, content structure, AI optimization, and long-term organic growth. When you work with WolfPack, you have direct communication with the people who strategize and execute your campaigns.

This creates consistency, expertise, and accountability. Our team deeply understands the nuances of ranking in modern search environments and works together to deliver a unified strategy, not a patchwork of disconnected tasks. With WolfPack, you’re getting a high-caliber team that treats your business like their own and operates with the same standard of excellence across every project.

White Hat & Modern

Modern, White-Hat SEO & AEO Strategies Built for How People Search Today

The search landscape has changed dramatically with AI Overviews, conversational search engines, and evolving ranking systems. That’s why WolfPack uses modern, white-hat strategies that are built for today’s environment, not outdated tactics or shortcuts that put your site at risk. We never purchase backlinks or engage in black-hat tactics. Instead, we build highly authoritative content, structured data, technical integrity, and long-term visibility across both search and AI engines.

This approach not only keeps your site safe, it positions your brand as an authoritative source in the eyes of search algorithms and AI models. As AI-driven results grow and traditional rankings shift, your website stays optimized, visible, and competitive. With WolfPack, you get sustainable growth rooted in ethical practices, deep expertise, and a strategy built for the future of search.

Pricing

Packages & Pricing

Compare local search, content, and AI visibility support.

Basic

From $389 per month

Setup & Onboarding

  • Google Business Profile Optimization

Local SEO

  • Citation/Listing Management
  • Review Management: AI Review Replies
  • Review Management: Review Protection
  • Map Position Tracking: 5 Keywords
  • Map Position Tracking: 3 Competitors

Reporting

  • Video Report
  • PDF Report
  • Exact ROI Tracking Available
  • Email-Based Support Only

Advanced

Included

  • Everything in Basic +

Setup & Onboarding

  • Google Analytics Setup & Optimization
  • Google Search Console Setup & Optimization
  • Keyword & Content Optimization
  • Content Audit

SEO & AEO

  • OnPage SEO Optimization (1 Per Month)
  • Blog Post (1 Per Month)
  • Technical SEO Monitoring & Optimization
  • Position Tracking: 50 Keywords
  • Position Tracking: Competitor Analysis
  • Position Tracking: Google/Bing

Reporting

  • Video Report
  • PDF Report
  • Exact ROI Tracking Available
  • Quarterly Strategy Video Call (60min)

Pro + AI

Included

  • Everything in Advanced +

Setup & Onboarding

  • AI Prompt Analysis
  • AI Competitor Gap Analysis

SEO & AEO

  • OnPage SEO (x2 Per Month)
  • Blog Post (x2 Per Month)
  • AI Brand Analysis & Optimization
  • Position Tracking: 100 Keywords
  • Position Tracking: Competitor Analysis
  • Position Tracking: Google/Bing

AI Brand Analysis & Optimization

  • AI Brand Analysis
  • AI Brand Optimization
  • Prompt Optimization & Visibility Scoring: ChatGPT
  • Prompt Optimization & Visibility Scoring: Gemini
  • Prompt Optimization & Visibility Scoring: Perplexity & More

Reporting

  • Video Report
  • PDF Report
  • Exact ROI Tracking Available
  • Monthly Strategy Video Call (60min)

Pricing starts at $389 per month and can be customized based on your needs.

Meet the Pack

Your Search Engine Optimization Team

  • Rhiannon Kissel

    Rhiannon Kissel

    SEO Specialist

  • Cate Cole

    Cate Cole

    SEO Specialist

  • Claire Hughes

    Claire Hughes

    SEO Specialist

  • Abbie Clemons

    Abbie Clemons

    SEO Specialist

Case Studies

Results We've Delivered

Related Reading

From the Blog

Quick Questions

Frequently Asked Questions

Who is WolfPack's SEO & AEO service best for?

Businesses that want to be the name that shows up when someone in their area searches for what they do, whether on Google, Google Maps, or in an AI answer from ChatGPT, Gemini, Perplexity, or Claude. If your goal is a stronger organic presence in your local market, better rankings and visibility, and more mentions from AI sources, without paying for every click, this is the service.

What size of business is this right for?

Solo operators and small teams usually start with Basic, focused on Local SEO and your Google Business Profile so you show up in the map pack for your core services. Growing businesses move to Advanced, with 50 tracked keywords plus monthly blog and page optimization to expand into more services and service areas. Multi-location and enterprise brands run Pro + AI, with 100 tracked keywords, two blog posts and two page optimizations per month, and AI brand analysis so you’re represented accurately when AI engines describe your company.

Where should my marketing be before starting SEO?

You need a website we can optimize and ideally a claimed Google Business Profile. Beyond that, SEO works at any stage: brand-new companies use it to build a durable foundation, and established companies use it to reduce dependence on paid ads over time. If you’ve been doing SEO yourself or with another agency, we’ll audit what’s there and show you exactly where the gaps are.

What goals does SEO & AEO move?

Organic visibility and leads that compound. We track keyword rankings, map pack placement, AI mentions, and, most importantly, organic leads connected to revenue through GA4 and your CRM, so you know your cost per lead and cost per acquisition. Most clients begin seeing improvements within 60 to 90 days, and unlike ads, results don’t disappear the day you pause spend.

When is SEO not the right first step?

If you need leads this month, SEO is too slow on its own; pair it with Advertising or start with ads and layer SEO in. If your website is outdated or broken, fix that first, since optimizing a site that doesn’t convert is money left on the table. And if your Google reviews are thin, Review Requests are a cheap, fast way to lift local rankings while SEO gets going.

What is the difference between SEO and AEO?

SEO gets you ranking in Google’s results. AEO gets you cited inside AI-generated answers from tools like ChatGPT, Gemini, and Perplexity. They share the same foundation, but they are measured differently, and you need both.

How long until I see results?

Most clients see early movement in 60 to 90 days, usually on local and technical wins. Meaningful, compounding results typically build over 4 to 6 months. Anyone promising page one in 30 days is selling you something else.

How do you measure ROI?

We track organic traffic, leads, qualified leads, and closed revenue against your investment, using GA4, Search Console, and our lead tracking platform connected to your CRM. Rankings are an input, not the scoreboard.

Do you do your own SEO?

Yes, with the same team and the same process we would use on your account. A large share of our own new business comes from organic search. Before you hire any agency for SEO, it is worth checking how they rank themselves.

Do you buy backlinks?

Never. We do not buy links, use private blog networks, or run any black-hat tactics. It works until it does not, and then it costs you far more to fix than it saved.

Who writes the content?

Our in-house U.S. team, working from real keyword and SERP research. No offshore content mills and no unedited AI output.

Do I own everything?

Yes. Your website, content, analytics, accounts, tracking, and data all stay in your name and stay yours.

Do I need all four services?

Not always. Most businesses start with technical fixes and local SEO, then add content and AEO as the foundation gets solid. Your audit will tell us where the biggest gap is.

How long is the commitment?

Your choice. Month-to-month is the default, so we earn your business every month. If you would rather commit for the year, annual agreements come at a discounted rate.

How does this work with my ads?

They feed each other. Ads tell us which keywords actually convert so we can prioritize them organically, and organic lowers your blended cost per lead over time. Both report into the same lead tracking, so you can compare them honestly.

Reviews

Real Results, Real People.

Save time, earn more, become alpha.

Tell us about your business goals to get a free proposal and dominate online.