CRM Case Study: Boggs Inspection Services

A Trusted Home Inspection Company Rooted in Thurston County

Boggs Inspection Services is a home inspection company based in Lacey, Washington, serving homebuyers, sellers, and real estate agents across Olympia, Lacey, and the greater Thurston County area. Their business runs on relationships, with the clients who count on them for thorough, trustworthy inspections and with the real estate agents who refer them again and again. As demand grew, they needed a better way to manage and nurture those relationships online without letting communication slip through the cracks.

Company: Boggs Inspection Services
Industry: Home Inspection
Website: boggsinspect.com
Location: Lacey, WA

A Weak Digital Presence Was Holding Growth Back

When Boggs Inspection Services came to WolfPack Advising, their digital presence wasn’t keeping pace with their reputation. A few core issues stood in the way of growth:

1. A weak digital presence. Their online footprint didn’t reflect the quality of their work, making it harder to earn trust with prospective clients and agents before the first conversation.
2. A slow website. A sluggish site created friction for visitors and worked against both lead capture and search visibility.
3. Difficulty generating leads online. Without a strong foundation driving traffic, new business wasn’t coming in consistently through their website.
4. No system to manage or automate communication. Client and real estate agent outreach was handled manually, leaving relationships hard to track and easy to let slip.

A New Foundation Plus a Dedicated CRM

We tackled the foundation and the follow-through at the same time. First, we rebuilt the digital groundwork needed to drive traffic and capture leads; then we layered in a dedicated CRM, with ongoing support, so every lead and relationship was managed consistently. Boggs quickly contracted for both dedicated CRM Software and CRM Advanced Support, giving us the tools and the runway to do it right.

A New WordPress Website

We built Boggs a new, faster WordPress site to serve as the hub of their digital presence, delivering a professional first impression and a solid technical foundation for everything that followed.

Search Engine Optimization

We optimized the new site so Boggs could be found by the buyers, sellers, and agents searching for inspection services in their market, bringing in more qualified traffic without paying for every click.

Digital Advertising

To drive immediate visibility and traffic, we launched advertising alongside the SEO work, bringing new prospects to the site while the organic foundation continued to build.

Dedicated CRM Software

We integrated a dedicated CRM to centralize Boggs’s client and real estate agent relationships in one place, replacing scattered, manual outreach with a single, organized system for tracking contacts and automating communication.

CRM Advanced Support

We paired the CRM with advanced support, helping configure, maintain, and refine the system so it stayed clean, usable, and aligned with how Boggs actually works, rebuilding their trust in the data along the way.

A Consistent Content & Communication Cadence

With the foundation in place, we put social, email, and web content on a reliable cadence, with sharper messaging and tighter brand alignment that kept Boggs visible with both clients and referral partners.