Social Media Case Study: Avalon Inspections

Social Media Management

Strengthening the Customer Journey Through Social Media

Avalon Inspections is a home inspection provider in McDonough, GA. During our time working together, they wanted to increase engagement and traffic across their platforms. To grow, they partnered with WolfPack. As a result, Avalon saw stronger engagement, better visibility, and more qualified leads.

Avalon Inspections owners Joe and Meredith Kelley

Avalon Inspections served the Greater Atlanta real estate community with thorough, education‑focused inspections. The team valued integrity, clear communication, and great service. As a result, buyers, sellers, and agents received reliable, detailed reports. In turn, those reports helped clients make confident property decisions.

Company: Avalon Inspections
Industry: Home Inspection
Website: avalonhomeinspections.net
Location: McDonough, GA, USA

Avalon Inspections home inspection team in McDonough, GA

Consistent, On-Brand Content Was the Missing Piece

Avalon Inspections wanted to increase engagement and traffic across their platforms. Just as important, they wanted content that showcased the full variety of services they offered. For example, that ranged from home and commercial inspections to radon, mold, and new construction.

In addition, Avalon wanted a steady mix of trend-driven and informational content for their local audience. Ultimately, they aimed to be seen as a trustworthy, professional home inspection company across McDonough and Greater Atlanta.

A Hands-On, Localized Social Media Strategy

During our time working with Avalon, we managed their social media across Facebook and Instagram:

Posted 3 feed posts and 2 stories per week.
Engaged proactively with comments, likes, and shares. This included creating “Recently Inspected” posts and tagging agents to boost engagement.
Stayed on top of trending real estate and consumer topics. In addition, we focused on hyper-local content for their area.
Met with their operations coordinator in September 2025 to plan closer collaboration. As a result, they began sharing more photos from the field to feature in their posts.

WolfPack Advising’s social media management proved invaluable for Avalon Inspections. For example, WolfPack connected consistently with realtors and clients across their social channels. In turn, this guided them through a more intentional journey.

In addition, strategic tagging, agent interactions, and automated tasks kept follow-ups consistent. As a result, relationships with realtors stayed strong. Meanwhile, Avalon stayed top of mind at every stage.

As part of WolfPack’s social media management, we completed weekly engagement tasks on behalf of the client. For example, this included connecting with agents through Instagram DMs and comments. This approach strengthened agent relationships and supported long-term business growth.

In this New Buyer’s Agent post, we tagged the agent directly in the caption. As a result, it boosted visibility, encouraged engagement, and strengthened the agent and brand relationship.

Liking the agent’s comment helped reinforce that agent-brand interactions were noticed and appreciated.

During our time working with Avalon Inspections, we tracked their growth across Facebook and Instagram over a 90-day period, pulling a detailed breakdown of their Facebook performance from Meta Business Suite.

On Facebook, their content reached more than 92,000 views and 43,000 viewers, with 3-second views up 100% and watch time up 44%. It is worth noting that Avalon also ran paid ads during this window, so a large share of that reach (roughly 60,000 views) came from paid promotion, alongside about 32,000 views from organic content.

On Instagram, their Reels gained steady traction over the same period, growing to 1.2K in reach and 1.7K in views, with 333 total interactions across posts and Reels.

Overall, consistent posting and proactive engagement built a stronger, more connected local audience of home buyers, sellers, and real estate professionals.