Google Ads can be one of the fastest ways to bring in new leads, but only if your copy speaks clearly to the people searching. In this guide, you’ll find a Google Ads copy template you can use today, smart tips to help you apply it, and a bonus AI prompt to speed up the process.
A lot of ad spend is wasted on copy that feels generic or out of touch with what people actually want.
Strong Google Ads copy gives you a repeatable structure so your ads stay focused, sound natural, and guide people to take action.
Table of Contents
A Google Ads Copy Template to Put to Work Today
When you write Google Ads, less is more. People scan ads fast. Your copy needs to make it clear in a split second that you can solve their problem.
Part 1: The Headline
Say what you offer and the result people want. Include a location if it helps.
Fill-in-the-blank format:
[Fast/Trusted/Affordable] [Clarify Service + Call Out Value] [in Location]
Examples:
- Fast Pest Control That Works in Tampa
- Same-Day AC Repair You Can Trust in Austin
- Emergency Plumbing for Orlando Homes
Think about urgency when writing headlines. Headlines like Fast Help When You Need It or Call Now for Same-Day Service can lift performance when people need quick solutions.
Focus on one clear result. Include location if it helps your ad connect better. Ads with local information have been shown to increase CTR by as much as 20% in local searches.
Part 2: The Description
One or two short lines explaining why you are the right choice.
Fill-in-the-blank format:
[Proof of trust] [Speed or value] [Special edge]
Examples:
- Trusted by local families with same-day service
- Licensed and insured with no hidden fees
- Affordable rates and fast help when you need it
Focus on what matters most to your customer.
What would help them feel ready to click? Be clear and specific. Vague promises like great service don’t stand out.
Pair emotional trust builders with facts. For example, combine “trusted by thousands of local homeowners” with “24-hour emergency response“. This builds confidence fast.
Part 3: The Call to Action
Tell people what to do next.
Fill-in-the-blank format:
[Clear action word] [Benefit or result]
Examples:
- Call now for a free quote
- Book a service today
- Get your estimate in minutes
Make your call to action simple and direct. Try to avoid vague terms like “learn more.” Stronger calls to action push for a clear next step.
Prompting AI For Google Ads Copy Help
If you want a faster starting point, use this AI prompt and refine the results for your brand.
Here’s what to tell your AI…
“Write Google Ads copy for a [type of business] offering [main service(s) or new service]. Focus on [main customer need or desired result].
The ad should include a headline, description, and call to action. Use simple, clear language that sounds human.
The copy should feel local to [city or list of service areas].”
After you get AI-generated copy using your Google Ads copy template, always review and refine it for tone, clarity, and compliance.
Make Your Copy Fit the Searcher
Your ad should feel like the answer your customer hopes to find. Think about the problem they want to solve. If someone searches emergency plumber near me, they want fast, local help. A headline like Emergency Plumbing for Orlando Homes makes that clear.
Go beyond just the service. Think about the outcome they want. Do they want their home safe, their system working again, and their pest problem gone? Frame your ad so it speaks to that outcome.
Adding location in your headline or description helps your ad feel personal and relevant. Emotional triggers help too:
- Being trusted by local families builds confidence
- Offering same-day service creates urgency
- Fair prices with no hidden fees offer peace of mind
Your goal is to match what people want and what they are ready to act on!
Ask yourself: If I were searching, would this ad feel like the right choice?
Make Every Word Count
Space is limited, so every word should do its part. Clear, short phrases help people scan and understand your ad fast.
Your headline should highlight one key result or benefit. Avoid stuffing in too much. Let the description support the headline with extra detail that helps people feel ready to click.
Examples of strong supporting lines:
- Licensed and insured with no hidden fees
- Affordable rates and fast help when you need it
Use natural language. Phrases like affordable pest control that works connect better than generic claims like industry-leading solutions.
Add small but meaningful qualifiers to your copy. Phrases like backed by a satisfaction guarantee or no hidden fees ever give customers that extra reason to trust you.
Show what sets you apart. Same-day service, upfront pricing, satisfaction guarantees: say it simply so it fits cleanly into the ad.
Improve Results With Baby Steps
Instead of rewriting your ads from scratch, test small updates. Change one part at a time so you know what made the difference.
Try changing:
- The call to action (for example, Talk with us now versus Get a quote)
- The headline verb (for example, trusted versus fast)
- The description focus (for example, price versus speed)
Test both mobile and desktop ads, since people scan differently on different devices.
Make sure your landing page backs up what your ad promises. If your ad highlights fast service, your page should help people book fast. If you call out fair pricing, your page should show clear rates or an easy way to get a quote.
Mistakes That Can Waste Ad Spend
Even strong ads made using a genius Google Ads copy template will fall flat if you make these mistakes…
- Cramming in too many keywords, which makes your copy feel awkward
- Running the same ad across all services or audiences without changes
- Promising something your landing page fails to deliver
Strong ads are clear, honest, and focused on real value.
Conclusion
A proven Google Ads copy template helps you stop guessing and start writing ads that connect with customers. Combine it with small, smart strategies and you can create ads that bring in the right clicks and leads.
If you want help building Google Ads that fit your business and bring in better leads, WolfPack is ready.
