Social Media Management

Strengthening the Customer Journey Through Social Media

Avalon Inspections is a trusted home inspection provider in McDonough, GA. They wanted to increase engagement and traffic across their platforms. To grow, they partnered with WolfPack. As a result, Avalon saw stronger engagement, better visibility, and more qualified leads.

Avalon Inspections owners Joe and Meredith Kelley
Avalon Inspections Logo

Avalon Inspections serves the Greater Atlanta real estate community with thorough, education‑focused inspections. The team values integrity, clear communication, and great service. As a result, buyers, sellers, and agents receive reliable, detailed reports. In turn, those reports help clients make confident property decisions.

Company: Avalon Inspections
Industry: Home Inspection
Website: avalonhomeinspections.net
Location: McDonough, GA, USA

Avalon Inspections home inspection team in McDonough, GA

Avalon Inspections wanted to increase engagement and traffic across their platforms. Just as important, they wanted content that showcased the full variety of services they offer. For example, that ranges from home and commercial inspections to radon, mold, and new construction.

In addition, Avalon wanted a steady mix of trend-driven and informational content for their local audience. Ultimately, they aimed to be seen as a trustworthy, professional home inspection company across McDonough and Greater Atlanta.

Team Conference

WolfPack provided full social media management across Facebook, Instagram, LinkedIn, TikTok and YouTube:

  • Posted 3 feed posts and 2 stories per week.
  • Engaged proactively with comments, likes, and shares. This included creating “Recently Inspected” posts and tagging agents to boost engagement.
  • Stayed on top of trending real estate and consumer topics. In addition, we focused on hyper-local content for their area.
  • Met with Eric in September 2025 to plan closer collaboration. As a result, he began sharing more photos from the field to feature in their posts.
Avalon Inspections branded inspection truck

WolfPack Advising’s integration of CRM and social media services has proven invaluable for Avalon Inspections. For example, WolfPack connects social posts directly to the CRM. In turn, this guides realtors and clients through a more intentional journey.

In addition, strategic tagging, agent interactions, and automated tasks keep follow-ups consistent. As a result, relationships with realtors stay strong. Meanwhile, Avalon stays top of mind at every stage.

New Buyer's agent DM
As part of WolfPack’s CRM and social media integration, we complete weekly engagement tasks on behalf of the client. For example, this includes connecting with agents through Instagram DMs and comments. This approach strengthens agent-client relationships and supports long-term business growth.
In this New Buyer’s Agent post, we tagged the agent directly in the caption. As a result, it boosts visibility, encourages engagement, and strengthens the agent and brand relationship.
Liking the agent’s comment helps reinforce that agent-brand interactions are noticed and appreciated.

In November 2025, Avalon Inspections saw a significant increase in engagement and reactions on Facebook and Instagram. This consistent, localized approach delivered clear results:

  • A significant increase in engagement and reactions across Facebook and Instagram.
  • A stronger, more consistent brand presence built through regular, on-brand content.
  • A growing, more connected local audience of home buyers, sellers, and real estate professionals.

“Awesome! 5 stars!!!”

– Joe Kelly, CEO, Avalon Inspections

Social Media Post Report
Avalon Social Media Analytics
Avalon Social Media Engagement