A Trusted Home Inspection Company Rooted in Thurston County

Boggs Inspection Services is a home inspection company based in Lacey, Washington. They serve homebuyers, sellers, and real estate agents across Olympia, Lacey, and greater Thurston County. Their business runs on relationships. Clients count on them for thorough, trustworthy inspections, and agents refer them again and again. As the company grew, though, they needed a better way to manage those relationships in one place.

Company: Boggs Inspection Services
Industry: Home Inspection
Website: boggsinspect.com
Location: Lacey, WA

Fragmented Communication Was Holding Growth Back

When Boggs Inspection Services came to WolfPack Advising, their reputation was strong. But the systems behind their client and agent communication hadn’t kept pace. Everything was spread across disconnected tools and manual follow-up. A few core issues stood in the way:

1. A fragmented digital presence. Their communication lived in different places. As a result, relationships were easy to lose track of.
2. Email that wasn’t working for them. Outreach wasn’t consistent or connected, so agents and clients weren’t nurtured well.
3. No single system to manage relationships. Without one connected CRM, it was hard to see each contact clearly or follow up on time.

A Dedicated CRM at the Center

Because this was a CRM project, we started with the CRM and connected everything else to it.

A CRM built around their relationships. We set up a dedicated CRM to centralize Boggs’s client and agent contacts in one place. It replaced scattered, manual outreach with a single, organized system for tracking relationships and automating follow-up.

Advanced CRM support. We paired the CRM with ongoing support to configure, maintain, and refine it. As a result, it stayed clean, usable, and aligned with how Boggs actually works.

Social that feeds the CRM. Their social media ties directly into the CRM. Strategic tagging and agent interactions turn social touchpoints into targeted engagement for the specific agents who refer them.

Email newsletters powered by the CRM. Email runs off the same CRM. It shares the blog content we produce through SEO, keeping Boggs top-of-mind between inspections.

Social is the other half of this story. See how we strengthened Boggs’s customer journey through social →