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Marketing Automation Case Study

ACE Preferred

CRM & Marketing Automation

Ace Preferred, a veteran-owned business serving Lowcountry homeowners since 1997, has established a trusted reputation for exceptional home inspection services and client education. In 2021, they partnered with Wolfpack Advising to modernize their marketing efforts through advanced automation tools. This collaboration transformed their operations by streamlining client communication, enhancing event promotion, and providing real-time insights into campaign performance, allowing Ace Preferred to focus on delivering unparalleled service.
Jeffrey Donaldson of Ace Preferred praised Wolfpack Advising for their exceptional service, highlighting the team’s prompt and effective solutions for automation, web forms, and other needs. He emphasized the robust support system and actionable guidance that have helped Ace Preferred achieve measurable success.

Scope

  • CRM Buildout
  • Email Marketing
  • SMS Marketing
  • Marketing Automation
  • Content Writing
  • Custom API Integration

Business Location

  • South Carolina

Ron is always prompt and spot on with solutions and suggestions for my Active Campaign automations, web forms, and everything else. He is a great addition to the robust support system Wolfpack has built. Many thanks to you and the rest of the team!

Jeffrey DonaldsonCustomer

Results

Before partnering with Wolfpack Advising, Ace Preferred faced time-intensive manual follow-ups, inconsistent branding, and a lack of consolidated performance data. Wolfpack’s Automation Performance Dashboard transformed its operations, providing real-time insights into campaign effectiveness. Notable successes include the “Agent Review Request” with an 81.82% open rate and 36.36% click rate, and the “ACE Prospecting” campaign, which reached 7,827 contacts with a 48.50% open rate. While engagement is strong, refinements are underway to address higher unsubscribe rates and improve click rates in specific campaigns, ensuring even greater success moving forward.
Wolfpack implemented a comprehensive system tailored to Ace Preferred’s needs. This included a CRM buildout, automated email and SMS workflows, and custom-branded email templates. These tools have enabled Ace Preferred to automate prospecting, follow-ups, and event promotions while maintaining a polished and professional tone. With the help of the Sales Performance Report, the team gained valuable insights into their business growth. Over the past 30 days, the “Inactive Agents” pipeline alone closed 25 deals, generating $16,320 in revenue with an average deal value of $653. Notable contributors, such as Agent A and Agent B, accounted for significant revenue, emphasizing the importance of focusing on high-value opportunities.
Through integrations with tools like Home Binder, Ace Preferred has streamlined its inspection management process, creating a seamless experience for its clients. The Campaign Reports have also played a crucial role, offering a clear picture of email performance with an overall open rate of 73.22%, a click rate of 8.63%, and a minimal unsubscribe rate of 0.84%. Detailed activity logs and visual engagement breakdowns allow the team to identify trends and fine-tune campaigns for maximum effectiveness.

Who Do We Help?

What is the Cost?

What Software Does This Replace?

How Can I Track My Return?

Companies Love Us

Adam LaBontyThird Eye Property Inspections

I have been working with WolfPack for a few months now and things are going well. They answer all my questions and helped me set up my business from the ground. The SEO is working great and their reports help me understand all the metrics.

Rebekah BaldwinInner Balance Atlanta

We have worked with other marketing agencies in the past that left us in the dark and took weeks to respond to us, but WolfPack is clearly committed to providing great customer service!

Edward HagstromArrow Head Home Inspections

Aaron and the gang at Wolfpack is great! They helped me get everything in line and going better. They do a great job, give them a try and you will not be disappointed.

Chet WilliamsC&L Home Inspections

Enlisting the services of Wolfpack Advising for my Google advertising has proven to be the smartest move I’ve made for my home inspection business. Aaron’s expertise and personalized approach have resulted in a remarkable uptick in visibility and calls…

Natalie JenkinsCarpe Diem Home Inspections

This is just the beginning with Wolfpack! I can’t wait. HIGHLY RECOMMEND for your Social Media and Growth needs!

Deanna BowenHonor Services

The WolfPack team is incredible! They are genuinely there to help companies grow and thrive by providing their fabulous knowledge and expertise but also their endless guidance. Honor Services is proud to be a part of the pack!

Testimonials

5.0
Based on 82 reviews
Leslie M. P.
Leslie M. P.
1738773190
Callie did a wonderful job creating me a logo for my business. She was prompt, friendly, and a pleasure to work with!!
Zoe M.
Zoe M.
1738003608
They are amazing, and everyone at my company absolutely loves working with them! Their team is super helpful and always responsive. Their knowledge and suggestions are consistently impressive, and their services have saved our company so much time and money. We highly recommend Wolfpack.
Jackie H.
Jackie H.
1737642412
We've been with WolfPack since the beginning and have never considered leaving for another provider.
Justin B.
Justin B.
1736874979
“Katie has been an absolute game-changer for our digital marketing and paid advertising efforts. She is incredibly knowledgeable and always stays ahead of the curve with strategies that deliver results. Anytime we have a question or need an update, she’s quick to respond and keeps us in the loop. On top of her expertise, Katie is friendly, approachable, and a pleasure to work with. If you’re looking for someone who truly knows their stuff and makes the process seamless, Katie is the one. Highly recommend!”
Luke B.
Luke B.
1735834212
When I started with WolfPack I was struggling with figuring out how to appease Google's standards so my business could start gaining traction online. I had about given up on online advertising, but the help I received from them took care of the issues and now I'm regularly getting calls due to their outstanding service.
Joy S.
Joy S.
1733840821
Sammi and Carrie have been great. They answer our questions and are always looking to provide value. If you are on the fence, definitely give them a shot.
Easy set up and great communication.
Brian M.
Brian M.
1730901320
I are been beyond grateful and impressed with the effort and commitment to help our business grow and competeZoe, Aaron and then entire staff seem committed to their clients successThank you from all of us at Buckeye Basement Solutions
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