How GLSA Drove 405% ROI for 20/20 Property Inspections

Based in Harrisburg, NC, 20/20 Property Inspections has been a dedicated WolfPack client since January 2025. As a premier home inspection provider, they serve homeowners, buyers, and sellers throughout the region.

Furthermore, they provide specialized diagnostic services including radon testing, mold testing, and air quality assessments. Additionally, these offerings and sewer scope inspections ensure that clients have a clear understanding of their investment.

Ultimately, by providing detailed insights, they enable families to make informed and confident decisions.

20/20 Property Inspections struggled with limited lead flow from high-intent searches like “home inspector near me.”

They needed to compete for these local searches without overspending on low-quality inquiries.

Strategic Obstacle

Additionally, a core objective was scaling add-ons by increasing visibility for profitable services alongside standard home inspections.

As a result, it was challenging to identify which searches yielded genuine growth opportunities.

We implemented a focused GLSA and GSA strategy to create a high-intent lead engine. By utilizing the WolfPack Lead Center, we categorized every inquiry to provide full visibility into lead quality.

Through continuous collaboration and communication, we performed ongoing account adjustments to support long-term growth. We focused the budget on “ready-to-buy” keywords to maximize every marketing dollar.

Furthermore, our team utilized the lead rating process to mark inquiries as quotable or non-quotable. In addition, detailed call tracking attribution helped us identify which specific ads drove the most profitable inspections.

The strategy delivered strong and consistent growth for 20/20 Property Inspections, driven by ongoing optimization of Google Local Services Ads (GLSA) and supported by structured lead qualification.

As performance improved and more accurate data became available, both lead volume and revenue increased steadily month over month. A key milestone came in February, where improved optimization and lead tracking translated into stronger revenue performance and set the foundation for continued growth. By leveraging Lead Center data, the team was able to identify which leads actually converted, allowing for smarter optimization based on real sales, not just lead volume. This led to improved lead quality, stronger booking rates, and more reliable outcomes. Instead of scaling too quickly, the strategy focused on stabilizing performance first, then gradually increasing budget, resulting in efficient and sustainable growth.

Key Results:

• Leads increased from 16 → 22 → 28 (Jan–Mar) with impressions growing from 3,165 → 5,088 and maintaining a 95%–97% top impression rate
• February standout: $760 in GLSA spend generated $7.30K in quoted jobs and $4.88K in closed sales
• Revenue steadily increased overall: $2.73K → $4.88K → $9.57K in closed sales, with March delivering the highest performance
• Quoted job value grew from $6.92K → $8.78K, showing higher-quality opportunities entering the pipeline
• Quotable leads improved from 14 → 25, indicating better lead quality and targeting
• Data-driven optimization using real booking data improved overall conversion and campaign efficiency
• Gradual budget scaling (20–30%) led to more qualified leads and increased revenue without sacrificing quality

“Great team to work with. They have tons of different services to choose from. They make the technical side of my business very easy.”

– Jeff Tretter, Owner at 20/20 Property Inspections