Serenity Home Inspections Improves Lead Quality with Google Local Service Ads

To improve results, we implemented a strategy focused on Google Local Services Ads and lead outcome tracking.

Keyword and Intent Monitoring – First, we analyzed the search queries generating calls. Then we identified patterns. As a result, we refined targeting toward high-intent searches.

Lead Center Tracking- Next, we used the WolfPack Lead Center to categorize every call. Leads were marked as quotable, non-quotable, or pending.

Because of this, the team gained better visibility into lead quality and booked inspections.

Negative Keyword Optimization: Insights from the Lead Center helped us add negative keywords to block irrelevant searches, reducing wasted ad spend and improving lead quality.

Campaign Optimization: We refined targeting and campaign structure to improve visibility in high-intent searches and attract qualified prospects, while highlighting high-value services like commercial inspections and sewer scoping.

Ongoing Performance Monitoring: We continuously track lead quality trends, adjust targeting, and focus budget on high-value opportunities as more data is collected.

Within the first two months, Serenity Home Inspections saw improvements in lead quality and campaign efficiency. By refining search targeting and improving lead tracking, the team gained better visibility into high-value inquiries while reducing low-quality leads.

Key Results:

• 9% increase in conversion rate
• Improved lead quality
• Better filtering of low-intent inquiries
• Stronger visibility in the competitive Atlanta market
• More consistent lead flow

With improved lead tracking and search targeting, Serenity now has a stronger system for turning searches into booked inspections while maintaining marketing efficiency.