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Last updated on January 3rd, 2025 at 10:12 pm

Keeping business steady all year can feel challenging, especially when the phone stops ringing during the off-season. But what if you could see more qualified HVAC leads with just a few smart, simple strategies – and no headaches or guesswork?

We’re about to share six practical ways to get your business in front of more local customers and fill your schedule. Regardless of where you are in your business journey, these tips were curated with you in mind.

1) Own Your Space: Hyper-Local SEO

Getting leads for your HVAC business starts with making sure customers can find you online—specifically those right in your service area. According to WebFX, 84% of HVAC customers who search for services online don’t have a specific company in mind when they begin their search – in short, that’s your chance to strike.

Hyper-local SEO takes traditional local SEO a step further by narrowing your focus to specific neighborhoods or communities within your region. This approach puts your business front and center when homeowners search for HVAC services near them.

Action Steps:

  • Add neighborhood names to your website. Create service pages or blog posts mentioning the areas you serve, like “AC repair in [neighborhood].”
  • Optimize your Google Business Profile with accurate location data and encourage satisfied customers to leave reviews mentioning their neighborhood. These reviews act as trust signals, boosting your credibility in local searches.
  • Analyze your competition—find out which neighborhoods they focus on, then target underserved areas where you can dominate the market.

When potential customers search for HVAC services, being hyper-local makes you the obvious choice for those nearby.

HVAC leads and renevue are expected to keep growing between now and 2028

2) Meta Ads That Make the Mark

Social media ads are one of the most effective ways to reach local homeowners, especially on Meta’s platforms, like Facebook and Instagram. They allow you to target potential HVAC customers and show your services directly to the people most likely to need them.

Unlike traditional advertising, Facebook’s geo-targeting lets you zero in on specific zip codes or neighborhoods, ensuring you only pay to reach the right audience.

To Get Started:

  • Target local homeowners by selecting specific geographic areas in Facebook’s ad manager. Narrowing down to zip codes ensures your ads are relevant to those closest to you.
  • Use video ads that show your team in action. Whether it’s a quick HVAC tune-up or a full installation, these videos can build trust and showcase your expertise before the customer even contacts you.
  • Create clear calls to action with messages such as “Book your HVAC tune-up now” or “Get your winter heating checkup.” Ads should lead directly to a landing page where customers can quickly book or learn more.

Always link to a landing page where customers can book directly!

3) Creative Referral Programs

Referral programs are one of the most cost-effective ways to grow your HVAC business, and they work because people trust recommendations from those they know.

But you don’t have to feel tied to “refer-a-friend” offers. Consider taking it up a notch with a creative, rewarding referral program that incentivizes your customers and their friends to spread the word.

How to Make it Work:

  • Launch a “refer-and-repair” program, where both the referrer and their friend get a discount on future repairs or services. This gives both parties a reason to act, and it’s more memorable than standard referral offers.
  • Make sharing easy by providing your customers with pre-made social media graphics or templates they can post online. You’re essentially turning your existing customer base into marketers without any additional cost.
  • Encourage repeat referrals by offering bonuses like a free maintenance check for multiple referrals. This not only helps you gain new leads but also encourages loyalty among your existing customers.

A well-crafted referral program can become a steady stream of new business, driven by happy customers who are eager to share your services.

4) Seasonal Incentives Turn Up the Heat

Seasonal promotions can be a great way to generate HVAC leads when people need your services the most—summer and winter.

However, offering generic tune-ups won’t always grab attention. Adding a personal twist to your seasonal incentives can make your promotions stand out.

What We Mean:

  • Create catchy, memorable names for your promotions, like “Stay Cool Special” for summer or “Winter Warm-Up Package” for colder months. These fun names draw attention and give your offer a fresh, engaging feel.
  • Limit availability to create urgency. Adding phrases like “Only 10 spots left” or “Book before [date] for a special rate” encourages customers to act quickly.
  • Spread the word across multiple channels. Seasonal offers should be promoted through email, social media, and direct mail to make sure no potential customer misses out.

This way, you’ll not only generate more leads but also ensure your business stays top of mind when customers need your services most.

Tips to create content for hvac leads

5) The Coolest Content

Creating helpful content is one of the most effective ways to build trust with potential customers and attract new HVAC leads.

When homeowners are searching for solutions to their HVAC issues, being the business that provides valuable advice positions you as the expert they can trust.

Content Ideas:

  • Write blog posts that address common HVAC issues homeowners face. Articles like “How to Know if Your AC Needs Repair” or “5 Simple Ways to Improve HVAC Efficiency” can answer the exact questions customers are asking online.
  • Create short, easy-to-follow how-to videos that show customers how to perform simple HVAC maintenance, like changing air filters or checking their thermostats. These videos not only demonstrate your expertise but also build trust with your audience.
  • Consider a seasonal content calendar that aligns with the time of year. In the summer, offer tips to keep AC units running smoothly. In winter, focus on heating system care.

Educational content helps you rank higher in search results while establishing your business as the go-to resource for HVAC expertise in your local area.

6) Getting Visual with Video

When it comes to selling your services, don’t just tell – show off.

Video marketing is quickly becoming one of the most powerful ways to connect with potential customers. HVAC is a visual, hands-on industry, which makes video content an ideal way to showcase what you do best—keeping people comfortable in their homes.

Videos That Convert:

  • Create time-lapse videos showing full HVAC installations or major repair jobs. These videos give customers a look behind the scenes, showing them the level of detail and care your team brings to every job.
  • Use video content to show simple fixes or maintenance tips. Explaining “how to replace an air filter” or “how to troubleshoot a thermostat” builds credibility and positions your business as a trusted authority.
  • Try live Q&A sessions on social platforms like Instagram or Facebook. Potential leads can ask you HVAC-related questions in real time, and you can demonstrate your expertise while building a relationship with your audience.

Be the local option that helps potential customers visualize your work so it’s for them to choose you when they need HVAC services.

Wyzowl found that 68% of consumers prefer videos to learn about new products or services, as compared to articles, infographics, or other still formats.

More Strategies to Stay Ahead

Looking for even more ways to lead the local HVAC market? These bonus strategies can help your business stand out from the competition and build lasting relationships with your market.

  • Bundle services with local electricians or plumbers. Collaborating with complementary businesses lets you offer bundled services, giving customers an all-in-one solution while expanding your reach to a wider audience.
  • Get involved in local events. Set up a booth or sponsor a local fair to increase your visibility. Engaging with homeowners face-to-face builds trust and connects you directly with your community.
  • Use email marketing. Regularly send seasonal tips, maintenance reminders, and exclusive offers to past clients. This keeps your HVAC business front and center when they need your services again.

Wrapping Up

Turning up the dial on HVAC leads doesn’t have to be a struggle. The key is putting yourself where your local homeowners are looking, whether that’s in their social feeds, inboxes, or community events, and keeping them engaged.

Want to see these strategies in action? Wolfpack Advising knows how to get your HVAC business buzzing – schedule a consultation today and turn your lead generation into a full-blown success story.