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Last updated on June 28th, 2022 at 06:47 pm

Businesses owners all over are looking to improve their digital marketing and advertising to their specific audience. One of the ways to successfully attack your specific audience is through Google Ads advertising (PPC or Pay Per Click). Before you begin to dive right into Google Ads advertising you should understand how powerful a tool this can be.

How long does it take for Google Ads to work? For you to successfully run a Google Ads advertising campaign, you will need approximately 4-12 months to establish a strong customer base. In the first 3 months, you will begin to see the campaign start to mature and bring you more internet traffic on your website.

Most people believe that this could be a very long time, however, you must understand how complex google algorithms might be, and they take time to collect large amounts of data that will support your internet presence.

What Is Google Ads

Google Ads campaign is a complex way of advertising on Google using the power of their search engines and advertising network. This platform was developed for businesses to display brief advertisements, service offerings, product listings, and even videos.

It also places ads on both search engines like Google search and even non-search websites, mobile apps, and videos. Google Ads provides you with various impressions and clicks on your web-based products from different mediums and audiences.

Show how google appears on every device
Google on my devices

Why Does My PPC Take So Long

PPC is Pay Per Click. This is the process of advertisers paying a fee each time their ad is clicked. PPC can take time because Google Ads uses your performance history to improve the campaign over time. For example, while at the start Google Ads may start showing your advertisement to everyone listed in our target audience, later it might discover your receive better performance for specific keywords or for specific people.

Think about how long it takes you to learn a new language and then compare that to how long it will take Google Ads to learn your business needs and work? It takes time. Every business is unique in various ways. Sure, they are grouped in specific niches, but that doesn’t mean they are all created equally.

You can hire a marketing firm and have a horrible experience and then hire another marketing firm and watch your business sky-rocket. Let’s learn some more about Google Ads and the focus on your target audience. This will allow you to spend less over time and have a greater return on investment.

When reaching customers is when it matters
Reaching Customers When It Matters

How Can I Improve My PPC Campaign

How to Improve PPC Infographic

Did you know that 80% of all companies focus on Google Ads for PPC? There are a few ways that you can improve your PPC campaign (pay-per-click).

  • Allow For On-Boarding -This includes areas like getting to know the company and developing your strategy.
  • Campaign Optimization – You can optimize your campaigns by imroving click through rates of ads, improving landing pages for better conversions, and bidding on the right keywords.
  • Testing your Ad for Results – It takes time for data to collect on how your current ads are perform. You should allow time for data to collect to make optimization decisions.
  • Bid Strategies – We often times recommend automated bidding. However, if you know your numbers well enough, you can set manual bids on different keywords and devices.
  • Negative keywords – Sometimes you may need to exclude certain keywords from your campaign.
  • Conversions – Make sure that you are providing the right data to Google for your ad tracking. If not, then Google will never learn the right data and traffic will be driven elsewhere.

The common theme here is, you cannot expect miracles in 3 months. Rome wasn’t built in a day and neither will your online footprint. Give Google Ads time to work and learn and you will be impressed with the results.

How Long Does It Take Before Optimization Occurs

The moment that the algorithm collects enough data for your ads, you will receive some changes to your optimization and the campaign-based goals and objectives. In addition, there might be some things that need to be done to optimize the campaign.

Your bid strategy and budget are two areas that will need updating. In addition, your ad copy, or landing page copy needs to be copied or tested. Keywords, whether negative or positive will need to be adjusted, added, or deleted. You will also need to update locations to be included or excluded and your ad schedule adjusted.

Every time a change is made you will need to wait for Google Ads to collect data on the changes. This often takes a week or two depending on which changes are made. You will also need to allow time for Google Ads to relearn the data.

Other Marketing Ideas

While you are working on your Google Ads, you will also want to learn more about marketing automation. You can do this by checking out Wolfpack Advising and seeing all that they have to offer. Another great area to dive into is SEO or search engine optimization. This all correlates with your Google ads needs and the best ways to gain a strong internet footing for your company.

When Should I Call A Professional

If there is ever a time when you do not feel comfortable with Google Ads advertising or other marketing needs then you need to call a professional marketing company. They are experts for a reason and prepared to handle getting your company out into the correct niche of customers.


If your business feels that Google Ads is something important, then reaching out to a professional marketing team is a great idea. Google Ads is another form of digital marketing that can make your business stand out from others. Schedule a consultation with Wolfpack advising! We are here to assist you with all of your marketing and advertising needs.