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Last updated on March 13th, 2023 at 06:24 pm

Google Local Ads, also known as Google Guaranteed Ads to some, is the hot new way to advertise on Google Search for local businesses. Many small and local businesses are already advertising and receiving some of the highest returns on ad spend we have ever seen. In fact, one of our customers received a 1,400% return on ad spend!

In this post, we are going to cover how to generate leads in Google Local Services Ads so you can grow your business.

Google Local Ads

How Does Google Local Ads Work?

Google Local Ads helps businesses connect with people searching for businesses in their category, i.e. pest control services, HVAC technicians, and home inspectors. If you advertise with Google Local Ads, your ads appear only during your office hours and in your service area. Finally, advertisers only pay when someone contacts their business, not when someone clicks like traditional Google Search Ads.

Additionally, businesses that advertise with Google Local Ads have to go through an application process. This application process includes verification of licenses, insurance, and a background check of the business owners.

Once approved through the application process, businesses earn a Google Guaranteed Badge. The badge showcases to consumers that the business was screened by Google. In addition, Google will back the work of the Google Guaranteed business. This establishes trust and credibility with consumers.

How Much Do Google Local Ads Cost?

Google Local Ads costs vary depending on the competition and category of service. However, businesses are able to control their weekly budget. Moreover, businesses only pay when a consumer contacts their business. Find out how much your Google Local Ads will cost by using Google’s Cost tool.

Most businesses we see generally budget about $500/month or more to start.

Who Can Advertise With Google Local Ads?

Google only allows certain categories in certain regions. This is the most current list of categories allowed in the United States.

  • Acupuncturist
  • Animal Rescue
  • Appliance repair services
  • Bankruptcy lawyer services
  • Beauty school
  • Business lawyer services
  • Carpet cleaning services
  • Carpenters
  • Child care
  • Contract lawyer services
  • Criminal lawyer services
  • Dance instructor
  • Countertop services
  • Disability lawyer services
  • Driving instructor
  • DUI lawyer services
  • Electricians
  • Estate lawyer services
  • Family lawyer services
  • Fencing services
  • Financial planning services
  • First aid training
  • Flooring services
  • Foundations services
  • Funeral home
  • Garage door services
  • General contractor
  • Handyman
  • Home inspector
  • Home security
  • Home theater
  • House cleaning services
  • HVAC (heating or air conditioning)
  • Immigration lawyer services
  • IP lawyer services
  • Junk removal services
  • Labor lawyer services
  • Landscaping services
  • Language instructor
  • Lawn care services
  • Lawyers
  • Litigation lawyer services
  • Locksmiths
  • Malpractice lawyer services
  • Massage School
  • Moving services
  • Personal injury lawyer services
  • Personal trainer
  • Pest control services
  • Pet Adoption
  • Pet Boarding
  • Pet grooming
  • Pet training
  • Plumbers
  • Pool cleaner
  • Pool contractor
  • Preschool
  • Real estate lawyer
  • Real estate services
  • Roofers
  • Sewage system
  • Siding services
  • Snow removal
  • Tax services
  • Traffic lawyer services
  • Tree services
  • Tutor
  • Veterinarian
  • Water damage services
  • Weight loss service
  • Window cleaning services
  • Window repair services
  • Yoga Studio

To see a list of business categories in other countries, check out Google’s Help article.

How To Generate Leads in Google Local Service Ads

So, how do you generate leads in Google Local Ads? First, you need to apply. Then, optimize your profile. Finally, you can track performance to make additional optimizations to your ads.

1. Get Started With Google Local Ads

First, sign up through Google Local Ads by clicking here. Carry through the verification and application process. You will need to check your eligibility, enter your business information, connect your Google Business Profile, and then start the application process.

Learn how to set up and optimize your Google Business Profile.

Google Local Ads Application

2. Begin The Application Process

After your initial sign-up, you can start applying. To apply, you will need to add your license information, and insurance documentation, and pass a background check. Background check processing could take a few weeks.

After you have submitted the information above, you will want to review your profile and add a budget.

Ensure the following is listed in your profile and is accurate:

  • Service Area
  • Office Hours
  • Services
  • Phone Number
  • Photos

Once your application has been approved, you can begin advertising with Google Local Ads.

3. Advertise & Optimize

In order to maximize your leads from Google Local Ads, you will need to answer every call and make adjustments to your profile.

Answering every call and message from Google Local Ads will ensure that all of your lead opportunities were maximized.

Furthermore, you should take notes on every call to see if there are general trends to help optimize your profile. Here are some things to look out for:

  • Out-of-service area calls
  • High spam calls – you can ask Google to refund money if calls are spam.
  • Calls not relating to your service/business

With this information, you can make adjustments to your service area or adjustments to the services you are advertising for within Google Local Ads.

Finally, with every call from Google Local Ads, you should know the return/sale. This will help you track your return on investment. With WolfPack Advising’s Lead Center, we help businesses track every call using call tracking so you can take notes and track ROI easily.

How Effective Are Google Ads_

4. Maximizing Your Leads

Besides what was mentioned above, the best way to maximize your leads from Google Local Ads is to have the most 5-star Google reviews compared to your competition. In order to do this, use a review request platform, like WolfPack’s Marketing Automation system. Additionally, ensure you are responding to every review left, positive and negative.

Learn the best ways to get more Google Reviews or see why your Google Reviews are not showing.

In general, consumers will choose to contact the most reputable business through Google Local Ads. However, they may call a few to compare pricing.

Start Growing Your Business Today

And there you have it! That’s how to generate leads through Google Local Ads. View more information on Google Local Ad Services.

Interested in growing your business with Google Local Ads? Consider hiring a digital marketing professional to maximize your return on investment. Schedule a consultation with WolfPack Advising today.