How To Gain Followers On a LinkedIn Business Page Easily in 2025

Growing your company’s presence on social platforms can already feel confusing. If you’re wondering how to gain followers on a LinkedIn Business page, it makes sense: the platform is different from the ones you’re probably used to (like Facebook).

This is your guide through the steps needed to do exactly that. This is when you finally learn how to use LinkedIn as a real growth tool.

Step 1: Make Your Page Easy On The Eyes

Before focusing on how to gain followers on a LinkedIn business page, make sure your page looks legit. If someone lands on your page and sees a blurry logo, no description, or a single post from last year, they’re not going to follow.

Here’s what to double-check:

• Add a clean logo and a branded banner that clearly shows who you are
• Write a short, friendly summary of what your business does, who you help, and how
• Choose a call-to-action button that matches your main goal (like “Contact Us” or “Visit Website”)
• Fill out the full profile with location, services, website, and contact details

Pages that are fully filled out get more attention. Business pages with complete profiles get 30% more weekly views than incomplete ones, so that’s the first thing to know when planning how to gain followers on a LinkedIn business page.

If you serve multiple industries or offer different services, use the “Featured” or “Products” section to highlight them. This helps visitors immediately understand what you offer and why it matters.

Step 2: Be Convenient to Find

Most people won’t go out of their way to find your LinkedIn page. They’ll follow it because they came across it in their feed, in an email, or through someone they trust.

You can also use LinkedIn’s “Invite to Follow” tool, but use it carefully. Only invite people who already know your business or would recognize the value you offer.

To see what’s working, use a free link shortener like Bitly. It lets you track how many people are clicking your links and where they came from.

Step 3: Post Intentionally

Now that your page looks great and is easy to find, it’s time to post. This is the part that turns visitors into followers.

But just posting randomly isn’t enough. The content you share has to be relevant and easy to engage with. Your posts should feel useful, personal, or interesting, not just promotional.

What tends to perform well on LinkedIn in 2025:

• Quick tips from real client situations
• Behind-the-scenes photos or videos from your team
• Short, simple wins or lessons you’ve learned
• Questions or polls related to your industry
• Posts that highlight a client or project (with permission)

The sweet spot is two to three posts per week. You don’t need to go viral. You just need to show up consistently and offer something worth reading.

Even simple posts, when delivered clearly and authentically, build trust over time. People follow pages that are active, not ones that disappear for weeks.

Step 4: Get Your Team Involved

Show your team how to gain followers on a LinkedIn business page! Their personal networks on LinkedIn are often much bigger than your business page’s reach. In fact, LinkedIn says the average employee has a network 10 times the size of their company’s page.

That’s a big opportunity.

How to tap into it naturally:

• Ask your team to follow the business page
• Encourage them to like or comment on posts they care about
• Tag them in team spotlights, client projects, or event recaps
• Help them update their job title and bio to include your business (this links back to your page automatically)

You don’t need everyone to post constantly. A few simple interactions here and there can go a long way toward helping more people see your content.

Step 5: Repurpose Your Content

You don’t need to create brand-new content every week. Start with what you already have.

Blog posts can become short tips or step-by-step LinkedIn posts. Customer reviews can be turned into quote graphics. Questions from emails or sales calls can be great starting points for polls or discussion posts.

You can also use LinkedIn’s newsletter feature. If you already create blog content or client updates, a newsletter is a great way to turn that into a recurring stream of visibility. People who subscribe will get notified whenever you post.

Batching your posts once a week can help keep it consistent. Schedule two or three posts in advance using LinkedIn’s native scheduler or a tool like Buffer or HubSpot. That way, your page stays active even when things get busy.

Step 6: Use LinkedIn Ads (When It Makes Sense)

LinkedIn ads are helpful, but only if your content and page are already solid. If you’re just starting out or haven’t been posting regularly, it’s better to wait.

When it makes sense to test paid promotion to gain followers on a LinkedIn business page:

• You have a high-performing post that you want to boost
• You’re hiring and want to reach a specific local audience
• You’re launching a new offer or hosting an event
• You want to target people based on job title, industry, or company size

Start with a small budget between $100 and $250. Focus on either post engagement or driving people to your business page. Monitor the results for a few days and adjust based on what gets traction.

Step 7: Review and Adjust

Set aside a few minutes once a month to check your page analytics. Then, plan at least one action item for yourself based on what you see.

You don’t need to overanalyze, but a quick review helps you make smarter content decisions, a key part in how to gain followers on a LinkedIn business page.

Look at:

• What types of posts get the most likes, comments, or views
• Who’s following your page (look at roles, industries, and locations)
• How many page visitors convert into followers

If your posts are reaching the right people and bringing them in, keep going. If engagement is low or your followers aren’t in your target audience, try changing your content type or tone.

Growth takes time, but small tweaks each month can add up to major results over a few quarters.

Bonus Tips for Even Faster Growth

Once you’ve got the basics down, these simple extras can help grow your page even faster:

• Add a “Follow Us on LinkedIn” button to your website
• Share your best posts in relevant LinkedIn Groups
• Use QR codes at trade shows or events to direct people to your page
• Host a casual livestream using Streamyard or another tool once you hit 150 followers

You don’t have to do all of these. Even one or two can give you a noticeable boost.

Final Thoughts: How to Gain Followers on a LinkedIn Business Page

If you’ve been wondering how to gain followers on a LinkedIn business page, the steps are simple. Build a page that looks real and helpful. Post content that your audience wants to read. Make it easy to find, and ask for support in ways that feel natural.

Over time, those small efforts lead to stronger visibility and better connections.

At WolfPack Advising, we help service-based businesses use tools like LinkedIn, SEO, and content marketing to drive real growth. Whether you want more local traffic, better leads, or help turning engagement into conversions, we can help.