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Serenity Home Inspections Improves Lead Quality with Google Local Service Ads

Serenity Home Inspections, a trusted inspection company in the greater Atlanta area, struggled to filter low-quality inquiries. As a result, many calls did not turn into booked inspections.

To solve this, we implemented a targeted Google Local Services Ads strategy. In addition, we improved their lead tracking process. This helped increase lead quality and improve conversions within the first few months.

Serenity Home Inspectors
Serenity Home Inspector Logo

Serenity Home Inspections is based in Peachtree Corners, Georgia. They serve homeowners, buyers, sellers, and real estate professionals across the Atlanta metro area.

Since 2012, they have completed over 12,000 inspections. Their services include residential and commercial inspections. They also offer radon testing, mold testing, air quality testing, and sewer scope inspections.

Company: Serenity Home Inspection
Industry: Home Inspection
Location: Peachtree Corners, Georgia
Website: serenityhomeinspections.com

Mold or Air Quality Testing

The Atlanta market is highly competitive. Because of this, Serenity needed to grow leads without lowering quality.

At the same time, they lacked a structured system to track and qualify leads. As a result, it was challenging to identify which searches yielded genuine opportunities.

Additionally, strong competition made it more challenging to stand out. As a result, they needed a smarter way to reduce wasted ad spend, filter low-quality inquiries, and focus on high-intent prospects.

Serenity Home Inspection Discussion Room

To improve results, we implemented a strategy focused on Google Local Services Ads and lead outcome tracking.

Keyword and Intent Monitoring – First, we analyzed the search queries generating calls. Then we identified patterns. As a result, we refined targeting toward high-intent searches.

Lead Center Tracking- Next, we used the WolfPack Lead Center to categorize every call. Leads were marked as quotable, non-quotable, or pending.

Because of this, the team gained better visibility into lead quality and booked inspections.

Negative Keyword Optimization — Insights from the Lead Center helped us add negative keywords to block irrelevant searches, reducing wasted ad spend and improving lead quality.

Campaign Optimization — We refined targeting and campaign structure to improve visibility in high-intent searches and attract qualified prospects, while highlighting high-value services like commercial inspections and sewer scoping.

Ongoing Performance Monitoring — We continuously track lead quality trends, adjust targeting, and focus budget on high-value opportunities as more data is collected.

Serenity Home Inspections Service Truck
Serenity Home Inspection- Commercial Inspection

Within the first two months, Serenity Home Inspections saw improvements in lead quality and campaign efficiency. By refining search targeting and improving lead tracking, the team gained better visibility into high-value inquiries while reducing low-quality leads.

Key Results:

  • 9% increase in conversion rate
  • Improved lead quality
  • Better filtering of low-intent inquiries
  • Stronger visibility in the competitive Atlanta market
  • More consistent lead flow

With improved lead tracking and search targeting, Serenity now has a stronger system for turning searches into booked inspections while maintaining marketing efficiency.

SHI Local Service Ads for January
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