Social Media Management

Building Trust Locally Through Smart Social Media

A trusted East Tennessee provider sought to revitalize its social media presence. WolfPack helped position Bentley as a trusted, visible brand, driving engagement and lead generation through locally focused, consistent content.

Susan Bentley Headshot

Bentley Home Inspection serves the East Tennessee real estate community with detailed, education‑centric inspections. They have multiple certifications and emphasize ethics, reliability, and client advocacy.

At Bentley Home Inspection, our mission is to provide home buyers, home sellers, and the real estate community with a thorough, reliable, and consistent home inspection.

Company: Bentley Home Inspection
Industry: Home Inspection
Website: bentleyhomeinspection.com

Bentley Home Inspection had established a strong reputation for integrity and professionalism in the East Tennessee area, but their digital presence didn’t reflect that same strength. Their social media profiles lacked consistency in posting, cohesive branding, and engagement from local audiences. They faced difficulty showcasing their deep industry expertise and client-centric approach in a way that resonated with homeowners and real estate professionals online.

Without a clear content strategy, Bentley was unable to educate their audience effectively or capitalize on local trends to drive engagement. As a result, their social profiles were underperforming in both reach and conversions. They knew they needed help creating content that not only looked professional, but also spoke to the needs and concerns of their target audience—home buyers, sellers, and agents in East Tennessee.

WolfPack provided full social media management across Facebook, Instagram, LinkedIn, TikTok and YouTube:

  • Posted 3 feed posts per week, 2 stories per week, and 1 short‑form video weekly
  • Engaged proactively with comments, likes and shares
  • Created locally relevant content (tips for homeowners and agents in their service area)
  • Collaborated on visuals (video/photo of the team in action)
  • Stayed on top of trending real estate and consumer topics
  • Helped design seasonal promotions and targeted outreach
  • Tracked performance metrics, optimized content and strategy regularly

Bentley realized measurable improvements across key metrics:

  • Significant uplift in engagement (more likes, comments, shares)
  • Increased inquiries and bookings from targeted content
  • A cohesive, polished online brand presence
  • Continuous performance optimization led to better lead generation and visibility