Dominate Local Searches with Google Local Services Ads

We recommend starting out with a minimum monthly budget of $500. However, you can start with as little or as much as you would like. Return on ad spend (ROAS) does decrease at some high-spend budgets.

It also depends on your business type and market conditions for how much you should budget. Speak with our advertising specialists who can give you individual advice on budget.

You can check your performance by logging in to your Google Local Ad Services account. We will also send reports to help you understand how your ad(s) is performing.

Your ranking is determined by several factors that help Google match local businesses with customers. Factors that can affect your ranking are, your proximity to potential customers’ locations, your review score and the number of reviews you receive, your responsiveness to customer inquiries and requests, your business hours, and whether or not we’ve received serious or repeated complaints about your business.

Local Services Ads are pay per lead, not pay per click. Your budget is calculated on the number of people who actually click through your ad to contact you. Keyword research is not needed with Local Services Ads. An ad will be generated by Google according to your location, business hours, services offered, and highlight features.

Google Local Services Ads are available to licensed, insured service-based businesses in approved industries such as home inspection, pest control, HVAC, plumbing, real estate, and more. To qualify, you’ll need a valid business license, active insurance policy, and at least five verified Google reviews. You can check your business eligibility directly on Google’s list of supported industries.

Google partners with Evident to run background checks on business owners or license holders. If your background check is denied, you can often appeal or resubmit documentation depending on the reason. Some minor issues aren’t disqualifying, but serious criminal history may prevent approval. WolfPack does not see your background details—we simply help guide you through the process and confirm your verification status.

Most businesses complete verification and are live within two weeks. However, it can take longer—sometimes up to a month or two—if documents don’t match exactly, such as mismatched addresses or business names between your Google Business Profile and state registration. WolfPack ensures all details are corrected and aligned to minimize delays.

There’s no flat cost for LSAs because it’s a pay-per-lead system. Most leads range between $10 and $100, depending on your industry, competition, and location. For example, a pest control company in a small market might pay $8 per lead, while a general contractor in a competitive metro area could pay $250 or more. WolfPack helps you optimize your budget and targeting to get the best ROI possible.

You pay Google directly for your leads—we never touch your ad spend. WolfPack charges a flat monthly management fee for setup, optimization, and reporting. You own your account, your data, and all leads. Our pricing model keeps everything transparent and ensures you’re in full control of your budget.

Every client is set up in our Lead Center, which tracks all calls, leads, and ROI from Google Local Services Ads. We use a dedicated call tracking number to capture every inquiry and analyze call quality, conversion rate, and close rate. You’ll receive monthly video reports from your ad specialist with a detailed breakdown of results and recommendations for growth.

If lead volume is low, our team investigates performance factors such as reviews, response time, service areas, or competition. We’ll recommend improvements like updating photos, adjusting targeting, or refining your ad profile. In highly competitive markets, we may suggest diversifying your ad strategy with other platforms to increase total lead flow and improve ROI.

LSAs focus on pay-per-lead, while traditional Google Ads charge per click. With LSAs, you only pay when a customer contacts you directly through your ad, making it a stronger option for service-based businesses. However, LSAs have stricter eligibility requirements and typically higher costs per lead. Many businesses see the best results when combining both strategies for full funnel coverage.

At WolfPack, you’ll work directly with a dedicated ad specialist—not a general account manager. We review your account every two weeks, automatically optimize based on performance, and reach out proactively when adjustments are needed. You’ll also receive monthly video updates that summarize performance and ROI so you always know where you stand.

Yes. You own your account, your data, and all your results. Because we build and manage LSAs directly in your business account, you maintain full control and access even if you choose to part ways with our team.