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Google Local Service Ad Management

Get more leads for your service-based business with Google Local Service Ads. Managing your local campaigns by yourself can feel overwhelming and ineffective. That's why, when you partner with WolfPack, we will outline the setup process, how we optimize ads, and ultimately, help you track your exact return on ad spend.

Google Ads

With Google Search Ads, Google allows the advertiser to control the individual keywords you are bidding on and advertisers pay per click. With Google Local Service Ads, Google only allows certain industries to advertise. Additionally, Google only allows advertisers to bid on “job types” within their category which you then pay per lead received. For example, a real estate agent could bid on the “rentals”, and “listings”, but not individual keywords.

Moreover, Google Local Service Ads has an advantage over Google Search in that it is more simple to start, enhances your advertisement with a Google Guaranteed or Screened Badge, and you pay per lead rather than per click.

Google Guaranteed & Screened are both verification processes in which providers must apply through Google Ads. Google Screened is only a verification status from Google where providers have to prove they are licensed (if their state requires it), insured(if their state requires it), and can pass a background check. Google Guaranteed is a verification status like Google Screened, but the consumer can be refunded by Google if the consumer is not satisfied with the provider’s work. Google Guaranteed is only available for certain locations and industries. Google Screened is only available for certain locations and industries as well.

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Optimizing Google Local Service Ads

Once set up, it may take a few weeks to get approved/verified. After you are approved, you can begin showing ads.
To optimize performance, it’s best practice to check your account weekly. You should upload business photos/videos, ensure your business information is accurate, and carefully track calls and messages.
Lastly, in order to get the best performance, you will want a solid review request platform and review management. Generally, the most leads go to the companies with the most 5-star reviews with Google. With our marketing automation platform, you can optimize your review requests!

Why Work With WolfPack Advising?

We help companies with Google Local Ad setup, management, and tracking performance. Without a digital marketing agency, companies lack expertise in the field of best practices, how to optimize accounts, and what a good return on investment is.

If you want to maximize your return on investment from Google Local Ads, choose to work with a highly reputable agency like WolfPack Advising, today! Moreover, we are a Google Ads Partner based on our current accounts and expertise. Schedule a consultation to get started.

Google Local Ads appear at the top of search results and get more than 10% of the total clicks for local searches! See the proof. For some companies we work with, we see returns as high as 1,400%! This means for every $1 spent on ads, companies could receive $140 in returns.
That being said, Google Local Ads is one of the most effective advertising methods right now. With WolfPack Advising, we help companies track their return on ad spend (ROAS) with our Lead Center.
How Effective Are Google Ads_

How much should you budget?

How can I check how my ads are performing?

How can I improve my ranking?

What is the difference between Local Services Ads and PPC?

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I have been working with Wolfpack over the last year and have been beating myself up for not making the switch sooner! This is a very well ran company with experts in their industry and highly recommend this company to any business owner trying to get their name out in their own industry. Thank you Wolfpack, for being such a great team for my business!
Wolfpack has taken care of our website, SEO, social, pay per click, reviews and GMB for a few years. They have always done a great job. The social media posts and blogs have been fantastic. Awesome communication and proven results. Please thank the whole team!
I recently switched from another agency to Wolfpack. The difference is amazing. The communication, the results... I am not sure I can think of one thing that is not better. Wolfpack is the pinnacle of the way a marketing agency should be.